
Owner, Ecra Creative Group
Greater Minneapolis-St. Paul Area

Owner, Ecra Creative Group
Greater Minneapolis-St. Paul Area
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
Brand development / product launch
User experience architect
Reputation management process consultant
(Higher Education industry)
January 2007 — Present (1 year 10 months)
Develop written business cases with faculty members to help transfer entrepreneurial expertise. I work in conjunction with the students and faculty as a "coach" of sorts, helping students move through real business situations with the goal of developing a fast-paced, pattern-matching mindset, well suited to the demands they will face in the business community. Co-author with several faculty members on a number of academic studies and conference papers relating to entrepreneurship and entrepreneurial education.
(Marketing and Advertising industry)
March 1999 — Present (9 years 8 months)
Experienced brand management, reputation management, marketing operations and systems, interactive media development, social media/marketing consulting and implementation, design, and writing. Also, author of the State of the Brand.
Communications 1993 — 1997