Jason Versaggi

Jason Versaggi

Rising Tide Group | Digital Marketing | Public Relations | Social Media Marketing | Branding | Advertising

Location
Greater New York City Area
Industry
Marketing and Advertising

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Jason Versaggi's Overview

Current
  • Principal at Rising Tide Group, Inc.
Past
Education
Connections

500+ connections

Websites

Jason Versaggi's Summary

Rising Tide Group, Inc. is a team of creative marketing strategists who specialize in helping clients take their business from goals to growth. From Local Business to Small Business to Big Business and everything in between, Rising Tide Group has the tools and the talent for your success.

Specialties

Paramount customer service
Marketing
Social Media Management
Social Technology
Digital Marketing
Public Relations
Events
Advertising
Promotions

Jason Versaggi's Experience

Principal

Rising Tide Group, Inc.

January 2009Present (5 years 10 months)

Getting to work alongside a dynamic partner in small business and personal branding and being involved in helping to realize all our clients goals and objectives for marketing their business.

Member of the Board of Directors

St. Anselm's Catholic Academy

October 2012May 2014 (1 year 8 months)

As a volunteer serving on the Board of Directors for St. Anselm's Catholic Academy in the role of Treasurer.

Account Manager, Partnership Marketing

NASCAR

Privately Held; 1001-5000 employees; Sports industry

March 2004January 2009 (4 years 11 months)

With NASCAR I worked in the Partnership Marketing (Sponsorship) group in the NY office. My responsiblities included but were not limited to working closely with the account teams to create added value for NASCAR Partners, approve all aspects of NASCAR Partner activation such as print, online, TV, radio, POS, and at track as well as sweepstakes. I also managed promotional licensees for the NY office and was responsible for reaching yearly sales goals of $500,000-$1,000,000. I also helped create the WizKids NASCAR Raceday game and introduced this revenue stream to NASCAR as well. In 2005 through this relationship I brokered the offer of 250,000 on pack samples to be used to promote an in store offer from NASCAR Partner Checkers at zero cost to the partner.

Supervisor, Quality Control

Major League Baseball Properties

Privately Held; 1001-5000 employees; Sports industry

19982004 (6 years)

While with MLB I began approving all Minor League licensed product before being called up to Supervise approval of all domestic licensed product focusing on trading cards, video games, and headwear. My expertise in the trading card realm led me to seek out a small licnesee called WizKids and work with them to create an new collectible miniature game for MLB and in the process creating a new revenue stream for MLB in a previously untapped category.

I also served on the trademark enforcement team, traveling to all MLB jewel events (All-Star, World Series) and working with local law enforcment to identify and confiscate counterfeit product.

Writer/Editor

ISWire

January 1997February 1998 (1 year 2 months)

Writing on the business of sports including sports sponsorships. Responsible for writing and editing new daily content on email and fax newsletter as well as internet content. Interviewed Reebok CEO Paul Fireman, AFL Commissioner C. David Baker, former Washington Wizards head coach Bernie Bickerstaff, and Colts quarterback Peyton Manning at the 1998 NFL Draft.

Quality Control

National Football League

Privately Held; 501-1000 employees; Sports industry

January 1996January 1997 (1 year 1 month)

Working in the Quality Control department for the NFL reviewing licensed product.

Production Intern-Mike & The Mad Dog

WFAN

Public Company; 51-200 employees; Broadcast Media industry

19961996 (less than a year)

Assisted the producer in the day to day execution of the radio program such as guest procurement, editing, and commercial spots.

Jason Versaggi's Projects

  • My Hometown of Bay Ridge

    • June 2012 to June 2012

    An article about where I'ved lived for the past 31 years & worked for the past 25 years

Jason Versaggi's Courses

  • Certification, Sports Sponsorship & Event Planning

    New York University

    • Sports Sponsorship & Event Marketing
    • Sports Sponsorship & Event Planning

Jason Versaggi's Skills & Expertise

  1. Marketing Strategy
  2. Marketing Communications
  3. Product Marketing
  4. Digital Marketing
  5. Social Media
  6. Social Media Marketing
  7. Social Technologies
  8. Public Relations
  9. Public Relations Skills
  10. Press Releases
  11. Personal Branding
  12. Branding Development
  13. Creative Branding
  14. Promotions
  15. Special Events
  16. Online Marketing
  17. Small Business
  18. Consumer Products
  19. New Product Ideation
  20. Launching Of New Products
  21. Advertising
  22. Direct Marketing
  23. Event Management
  24. Management
  25. Product Launch
  26. Product Development
  27. Sports Marketing
  28. Integrated Marketing
  29. Sports
  30. Brand Development
  31. Newsletters
  32. Relationship Marketing
  33. Strategic Partnerships
  34. Brand Awareness
  35. Brand Management
  36. Email Marketing
  37. Digital Strategy
  38. Partnership Marketing
  39. Lead Generation
  40. Digital Media
  41. Market Planning
  42. Mobile Marketing
  43. Marketing Management
  44. Online Advertising
  45. Social Networking
  46. Marketing Research

View All (46) Skills View Fewer Skills

Jason Versaggi's Education

New York University

Certification, Sports Sponsorship & Event Planning

19961996

Saint John's University

Bachelor of Science, Business

19931996

Wagner College

Bachelor of Arts (B.A.), Business Administration and Management, General

19921993

Contact Jason for:

  • career opportunities
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  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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