Jason Varden

Current

Senior PR/Marketing Coordinator at Perfect World Entertainment, Inc.

Past

Account Executive at LEWIS PR
Account Executive at Porter Novelli
Assistant Account Executive at Porter Novelli

Intern at Ogilvy PR Worldwide
Client Assistant at Murray Hill Center

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Education

Denison University
Singapore American School

Connections

108 connections

Industry

Public Relations and Communications

Websites

My Company

Jason Varden’s Summary

Jason Varden’s Specialties:

- Video game PR
- Social media branding
- Competitor analysis and FUD

Jason Varden’s Experience

Senior PR/Marketing Coordinator

Perfect World Entertainment, Inc.

(Public Company; PWRD; Computer Games industry)

August 2009 — Present (4 months)

Manage PR and marketing activities around gaming titles. Currently working on the launch of action-RPG, Torchlight.
Account Executive

LEWIS PR

(Privately Held; Public Relations and Communications industry)

September 2008 — August 2009 (1 year )

Serves as day-to-day contact across multiple clients including CODA, EVE Online, Recommind and Tessera. Manages executive media tours and briefings across clients for major events such as E3, DICE, GDC and LegalTech.
- Boosted EVE Online's Metacritic score from 69% to 90%
- Increased a client's PR budget by 25%
- Won 3 new clients with budgets over 10k
- Top tier business coverage in CIO, Fortune and VentureBeat
- Top tier technology coverage in eWeek, InformationWeek, InfoWorld, PC World and WIRED
- Top tier gaming coverage in GameInformer, GamesRadar, PC Gamer and MTV Multiplayer
Account Executive

Porter Novelli

(Public Company; OMC; Public Relations and Communications industry)

August 2007 — September 2008 (1 year 2 months)

Served and coordinated across Sony PLAYSTATION 3, PSN and software teams. Managed PS3 hardware media loaner program and generated coverage for Folding@home, Blu-ray and the ceramic white PS2 SingStar bundle. Worked on PS3 software titles including LittleBigPlanet, HOME, Folklore, Ratchet and Clank, Heavenly Sword, Lair, SOCOM and Uncharted.

Secured key media briefings for gaming events such as E3, GDC and DICE. Coordinated event logistics for SOCOM media event. Responsible for planning and executing client activities including press release development, materials and outreach.

Developed and managed internal community Web sites for Porter Novelli.
Assistant Account Executive

Porter Novelli

(Public Company; OMC; Public Relations and Communications industry)

September 2006 — August 2007 (1 year )

Executed day-to-day client work including media outreach, competitive research analysis, news tracking with recommendations and return-on-investment coverage reports.

Served on the advanced technology division; clients included MEARS Technologies, SST, Synplicity and QUALCOMM CDMA Technologies.
Intern

Ogilvy PR Worldwide

(Public Company; WPPGY; Public Relations and Communications industry)

March 2006 — May 2006 (3 months)

Responsible for daily news monitoring and analysis and developed press materials. Supported major trade shows such as K/BIS and CTIA Wireless.

Served across LG Electronics's digital displays, digital media and digital appliances divisions and the Snap-on tools account
Client Assistant

Murray Hill Center

(Privately Held; Market Research industry)

November 2005 — February 2006 (4 months)

Served as the liaison between the client and moderator. Responsible for managing market research data collection during focus group sessions. Gained insight into marketing research from a data collection standpoint.

Jason Varden’s Education

Denison University

Bachelor of Arts , Communication major, East Asian Studies minor , 2001 — 2005

Denison University is a highly selective private liberal arts and sciences college in Granville, Ohio, approximately 30 miles east of Columbus.

Founded in 1831, Denison is listed in Loren Pope's "Colleges That Change Lives"

Activities and Societies:

Beta Theta Pi - Founding Father, DISA - Secretary, East Asian Club - VP
Singapore American School

GED , 1997 — 2001

Established in 1956, the Singapore American School (SAS) is an independent, non-profit, co-educational day school offering an American based curriculum for preschool through grade 12 expatriate students.

Over 50 different nationalities are represented among the 3800 students attending SAS.