Jason Steele

Current

VP Interactive at Better Homes and Gardens Real Estate LLC

Past

Director e-Marketing at Liberty Travel / GOGO Worldwide Vacations
VP e-Marketing at Entertainment Media Works
e-Marketing Manager at Sony Electronics

Program Manager at Modem Media
Account Executive at Grey Interactive
Assistant Account Executive at Poppe Tyson Interactive

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Education

Pennsylvania State University
Ramapo High School

Recommended

7 people have recommended Jason

Connections

421 connections

Industry

Internet

Websites

Jason Steele’s Summary

My background includes extensive experience in the Internet service/agency world as well as recent corporate endeavors, focusing primarily on building and marketing Fortune 500 companies on the Web.

I began my career with three of the true pioneers of the Internet services industry; Poppe Tyson Interactive, Modem Media and Grey Interactive. My assignments ranged from building the first web presence for ING Barings and T.Rowe Price to redesigning the entire Delta Air Lines Web site.

I made my first venture into the corporate world by joining Sony Electronics, where I led the online acquisition-marketing arm of their direct business. While there I implemented Sony's first web analytics platform, affiliate marketing program and $10 Million online marketing campaign. During my tenure at Sony I managed to bring in nearly 200,000 customers, resulting in nearly $50 Million in revenue.

Recently I dabbled in an Internet Start-Up, where I focused on creating an advertising revenue model to attract Venture Capital funding.

My current position at Liberty Travel gave me the opportunity to build their online marketing division from the ground up. My staff concentrates on e-mail marketing, paid search, web analytics, web site maintenance/merchandising, 3rd party media buying and partnership development.

I attended Pennsylvania State University and hold a BA degree in Advertising-Public Relations from the College of Communications in State College, Pennsylvania.

Jason Steele’s Specialties:

Affiliate Marketing, SEM, SEO, Web Analytics Platforms, Media Buying, E-Mail Marketing, Web Site Maintenance, e-Commerce, Travel, Consumer Electronics

Jason Steele’s Experience

VP Interactive

Better Homes and Gardens Real Estate LLC

(Privately Held; 10,001 or more employees; Real Estate industry)

May 2008 — Present (1 year 3 months)
Director e-Marketing

Liberty Travel / GOGO Worldwide Vacations

(Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)

March 2005 — May 2008 (3 years 3 months)
VP e-Marketing

Entertainment Media Works

(Privately Held; 11-50 employees; Internet industry)

2004 — 2005 (1 year)
e-Marketing Manager

Sony Electronics

(Public Company; Internet industry)

2001 — 2003 (2 years)
Program Manager

Modem Media

(Public Company; Internet industry)

1999 — 2001 (2 years)
Account Executive

Grey Interactive

(Internet industry)

1998 — 1999 (1 year)
Assistant Account Executive

Poppe Tyson Interactive

(Internet industry)

1997 — 1998 (1 year)