Jason Schaeffer

Current

Director of Sales Marketing Strategy at Walt Disney Internet Group

Past

Vice President, Business Development at Time Inc (CNNMoney.com)
Director, Audience and Business Development at Dow Jones
Associate, Investment Banking at Merrill Lynch & Co., Inc.

Analyst, Investment Banking and Private Equity at Lepercq, de Neuflize

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Education

University of California, Berkeley - Walter A. Haas School of Business
Bucknell University

Recommended

2 people have recommended Jason

Connections

500+ connections

Industry

Online Media

Jason Schaeffer’s Summary

Professional experience: sales, strategy, business development, product development, account / customer service and M&A (domestic and emerging markets).

Jason Schaeffer’s Specialties:

Identifying revenue generating solutions. Creating new business development and product development opportunities in the media space. Building business cases, negotiating complex partnerships and managing a department P&L.

Experience in successfully managing cross-functional teams around key initiatives.

Jason Schaeffer’s Experience

Director of Sales Marketing Strategy

Walt Disney Internet Group

(Public Company; DIS; Internet industry)

December 2008 — Present (1 year )

Responsible for integrated media packages and strategic partnership solutions for key clients.

Kaboose Inc. (acquired by The Walt Disney Company). Developed customized online solutions for strategic accounts. Developed a video strategy and executed various licensing deals.
Vice President, Business Development

Time Inc (CNNMoney.com)

(Public Company; TWX; Publishing industry)

August 2007 — May 2008 (10 months)

Managed business and product development initiatives for the site's individual properties including Fortune, Money and FSB. Structured licensing partnerships and grew site usage via mobile, widget deployment, SEM, SEO, etc.
Director, Audience and Business Development

Dow Jones

(Public Company; DJ; Publishing industry)

September 2000 — July 2007 (6 years 11 months)

Dow Jones Online
Business Development responsibilities: oversaw initiatives for MarketWatch, WSJ.com and Barrons Online.

CBS MarketWatch (acquired by Dow Jones)
Product Development responsibilities: launched a new subscription newsletter content business. Developed product marketing plan and customer service solutions. Launched 10 products and conducted due diligence of the ecommerce system.
Associate, Investment Banking

Merrill Lynch & Co., Inc.

(Public Company; MER; Financial Services industry)

November 1996 — February 2000 (3 years 4 months)

Analyst in NY M&A department. Moved to London to develop an emerging markets and cross-border advisory team for Eastern Europe, North Africa and the former Soviet Union. Primary dealings in Poland, Czech Republic and the Republic of Georgia.
Analyst, Investment Banking and Private Equity

Lepercq, de Neuflize

(Privately Held; 11-50 employees; Investment Banking industry)

August 1995 — November 1996 (1 year 4 months)

Private equity firm specializing in the food distribution and telecommunications industries.

Jason Schaeffer’s Education

University of California, Berkeley - Walter A. Haas School of Business

MBA , Strategy , 2003 — 2006

Activities and Societies:

Chairman of the Admissions and Orientation committee for the EWMBA program. Student representative for branding campaign (bay area newspapers).
Bucknell University

B.A. , Economics , 1992 — 1995

Activities and Societies:

Delta Upsilon fraternity and campus tour guide.