
I am an MBA Candidate focused on Marketing, Brand Strategy and Innovation Strategy.
Gainesville, Florida Area

I am an MBA Candidate focused on Marketing, Brand Strategy and Innovation Strategy.
Gainesville, Florida Area
I am currently an MBA Candidate focusing my studies on Marketing and Brand Strategy at the University of Florida, located deep in the heart of hot and humid Gainesville, FL.
Prior to attending UF I was as a television producer in Los Angeles, CA where I worked at The Tonight Show with Jay Leno and developed and produced primetime projects for NBC, CBS, USA, VH1, NICKELODEON, SPIKE and GSN.
Now I have fused my extensive creative and project management experience with an MBA education and I expect this fusion will make me a force in brand management.
Brand Management
Brand Positioning
Identity Development
Conversational Marketing
Social Media Marketing
Interactive Marketing
Digital Media Development
Product Development
Copywriting
Media Production
(Privately Held; Computer Software industry)
June 2009 — Present (2 months)
(Privately Held; Internet industry)
January 2009 — April 2009 (4 months)
Developed marketing strategy to leverage the 352 Media Group brand across multiple social media touch points and engage potential clients via blog, facebook, twitter and Flickr. Lead creative and technical teams on redesign of CEO's website in order to increase his visibility on the professional speaking circuit.
(Media Production industry)
November 2006 — August 2008 (1 year 10 months)
I supervised the creative direction of digital short form projects specially produced for internet distribution. I was primarily responsible for hiring talent and editing shooting scripts. I also managed a small production office. I loved producing projects for The Kommune but had to scale back when I started my MBA coursework.
(Public Company; GE; Entertainment industry)
June 2005 — August 2007 (2 years 3 months)
I worked with two of the best Executive Producers in the television business and had a hand in developing and producing three primetime half-hour television pilots for the NBC Network. I also produced digital promotional material for NBC 360 and wrote promotional material for the 2006 and 2007 upfronts.
Pilots Produced:
WIldlife (NBC) - 2007
Community Service (NBC) - 2006
Grand Union (NBC) - 2005
(Broadcast Media industry)
June 2002 — June 2005 (3 years 1 month)
I worked in the first-run syndication department and developed half-hour and hour-long formats in the Talk, Game, Court, Variety, Reality and Competition genres. In addition to project development, I helped formulate marketing strategies and advertising campaigns for programs in current production
Shows Produced:
Wheel of Fortune
Jeopardy
The Ricki Lake Show
Pyramid
Ripley's Believe It or Not
In Search of the Partridge Family
Judge Hatchett
Life & Style
Shipmates
Worst Case Scenario
Master of Business Administration , Marketing, Competitive Strategy, Entrepreneurship & Technology , 2008 — 2010 (expected)
Bachelor of Arts , Mass Communication