Jason Runyan

Current

Founder and Co-President at Gator MBA Gear

Past

MBA Marketing Intern at Persystent Software
Marketing Intern at 352 Media Group
Associate Producer at NBC Universal

Development Coordinator at Sony Pictures Television

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Education

University of Florida - Warrington College Of Business
Auburn University

Recommended

5 people have recommended Jason

Connections

136 connections

Industry

Marketing and Advertising

Websites

Jason Runyan’s Summary

I am an MBA Candidate focused on studying Marketing, Brand Strategy and Innovation Strategy at the University of Florida.

Jason Runyan’s Specialties:

Brand Management, Brand Positioning, Brand Identity, Conversational Marketing (WoM), Social Media Marketing, Inbound Marketing, Interactive Marketing, Digital Media, Media Production, Product Development, Copywriting, User Centered Design

Jason Runyan’s Experience

Founder and Co-President

Gator MBA Gear

(Retail industry)

April 2009 — Present (8 months)

*Co-founded online retail company designed to produce and sell UF|MBA branded apparel and merchandise
*Developed e-commerce destination to distribute products anywhere in the country
*Developed top selling product, the UF|MBA branded diploma frame
*Managed product inventory and oversaw male and female product lines and merchandise
*Only licensed UF|MBA apparel and merchandise provider in the country
MBA Marketing Intern

Persystent Software

(Privately Held; Computer Software industry)

June 2009 — August 2009 (3 months)

*Launched re-branding campaign resulting in corporate name change, new logo and a redesigned website
*Developed corporate social media marketing strategy and pitched strategy to CEO and Board of Directors in boardroom presentation that resulted in approval to implement strategy two days later
*Created new product messaging for launch of Persystent Solo and re-developed current product messaging to better position each product within its market segment
*Conducted client interviews to develop branded marketing collateral that included Case Studies and White Papers designed to increase brand awareness and lead generation
*Designed a Brand Champion Contest to promote awareness of company’s new name, product messaging and website, achieving 92% participation rate amongst internal employees and advisors
*Contributed to redesign of lead generation process that resulted in a 30% increase in conversions from sales ready leads to sales qualified opportunities
*Built promotional materials department from the ground up, forming connections with key vendors to produce branded polo shirts, t-shirts, notebooks, pens and other miscellaneous branded promotional items
Marketing Intern

352 Media Group

(Privately Held; Internet industry)

January 2009 — April 2009 (4 months)

*Developed strategy to leverage the company brand across several touch points such as a corporate blog, Facebook, Twitter and Flickr to engage and acquire new clients
*Managed a creative and technical team of five employees to redesign CEO’s website that re-positioned him as a stand-out professional speaker on the topics of Web 2.0 and entrepreneurship
Associate Producer

NBC Universal

(Public Company; GE; Entertainment industry)

June 2005 — August 2007 (2 years 3 months)

I worked with two of the top Executive Producers in the television business and had a hand in developing and producing three primetime television pilots for NBC. I also produced digital promotional material for NBC's digital initiative, NBC 360, and wrote promotional material for the 2006 and 2007 upfronts.

Pilots Produced:

*Wildlife (NBC) - 2007
*Community Service (NBC) - 2006
*Grand Union (NBC) - 2005
Development Coordinator

Sony Pictures Television

(Broadcast Media industry)

June 2002 — June 2005 (3 years 1 month)

I worked in the first-run syndication department and developed half-hour and hour-long formats in the Talk, Game, Court, Variety, Reality and Competition genres. In addition to project development, I helped formulate marketing strategies and advertising campaigns for programs that were in current production.

Shows Produced:

*Wheel of Fortune
*Jeopardy
*The Ricki Lake Show
*Pyramid
*Ripley's Believe It or Not
*In Search of the Partridge Family
*Judge Hatchett
*Life & Style
*Shipmates
*Worst Case Scenario

Jason Runyan’s Education

University of Florida - Warrington College Of Business

Master of Business Administration , Marketing, Brand Strategy, Innovation Strategy , 2008 — 2010 (expected)

Activities and Societies:

President, MBA Association
Vice-President, MBA Marketing Club
Founder, Gator MBA Gear
Auburn University

Bachelor of Arts , Mass Communication