Jason Runyan

Jason Runyan

I am an MBA Candidate focused on Marketing, Brand Strategy and Innovation Strategy.

Gainesville, Florida Area

Current
Past
  • Development Coordinator at Sony Pictures Television
Education
  • University of Florida - Warrington College Of Business
  • Auburn University
Connections
89 connections
Industry
Marketing and Advertising
Websites

Jason Runyan’s Summary

I am currently an MBA Candidate focusing my studies on Marketing and Brand Strategy at the University of Florida, located deep in the heart of hot and humid Gainesville, FL.

Prior to attending UF I was as a television producer in Los Angeles, CA where I worked at The Tonight Show with Jay Leno and developed and produced primetime projects for NBC, CBS, USA, VH1, NICKELODEON, SPIKE and GSN.

Now I have fused my extensive creative and project management experience with an MBA education and I expect this fusion will make me a force in brand management.

Jason Runyan’s Specialties:

Brand Management
Brand Positioning
Identity Development
Conversational Marketing
Social Media Marketing
Interactive Marketing
Digital Media Development
Product Development
Copywriting
Media Production


Jason Runyan’s Experience

  • Brand Marketing Intern

    Persystent Software

    (Privately Held; Computer Software industry)

    June 2009Present (2 months)

  • Marketing Intern

    352 Media Group

    (Privately Held; Internet industry)

    January 2009April 2009 (4 months)

    Developed marketing strategy to leverage the 352 Media Group brand across multiple social media touch points and engage potential clients via blog, facebook, twitter and Flickr. Lead creative and technical teams on redesign of CEO's website in order to increase his visibility on the professional speaking circuit.

  • Creative Consultant

    The Kommune

    (Media Production industry)

    November 2006August 2008 (1 year 10 months)

    I supervised the creative direction of digital short form projects specially produced for internet distribution. I was primarily responsible for hiring talent and editing shooting scripts. I also managed a small production office. I loved producing projects for The Kommune but had to scale back when I started my MBA coursework.

  • Associate Producer

    NBC Universal

    (Public Company; GE; Entertainment industry)

    June 2005August 2007 (2 years 3 months)

    I worked with two of the best Executive Producers in the television business and had a hand in developing and producing three primetime half-hour television pilots for the NBC Network. I also produced digital promotional material for NBC 360 and wrote promotional material for the 2006 and 2007 upfronts.

    Pilots Produced:

    WIldlife (NBC) - 2007
    Community Service (NBC) - 2006
    Grand Union (NBC) - 2005

  • Development Coordinator

    Sony Pictures Television

    (Broadcast Media industry)

    June 2002June 2005 (3 years 1 month)

    I worked in the first-run syndication department and developed half-hour and hour-long formats in the Talk, Game, Court, Variety, Reality and Competition genres. In addition to project development, I helped formulate marketing strategies and advertising campaigns for programs in current production

    Shows Produced:

    Wheel of Fortune
    Jeopardy
    The Ricki Lake Show
    Pyramid
    Ripley's Believe It or Not
    In Search of the Partridge Family
    Judge Hatchett
    Life & Style
    Shipmates
    Worst Case Scenario


Jason Runyan’s Education

  • University of Florida - Warrington College Of Business

    Master of Business Administration , Marketing, Competitive Strategy, Entrepreneurship & Technology , 20082010 (expected)

    Activities and Societies:
    President, MBA Association
    Vice-President, MBA Marketing Club
    Founder, Gator MBA Gear
  • Auburn University

    Bachelor of Arts , Mass Communication


Additional Information

Jason Runyan’s Websites:


Jason Runyan’s Contact Settings

Interested In:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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