Social Media Manager at eWayDirect, Sports Social Media Pro, and Founder and Consultant at Highway 24 Media, LLC
Raleigh-Durham, North Carolina Area
Social Media Manager at eWayDirect, Sports Social Media Pro, and Founder and Consultant at Highway 24 Media, LLC
Raleigh-Durham, North Carolina Area
sports social media, competitive analysis, social media strategy and outreach, social business, online communities, writing and content creation, Wordpress, Simmons Choices III, Microsoft Office Applications
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (7 months)
eWayDirect offers multiple marketing services on a single platform built around a robust reporting structure. I'm responsible for helping build our platform for branded communities, working with clients on how they can utilize this and helping grow the eWayDirect brand online.
(Marketing and Advertising industry)
March 2008 — Present (1 year 9 months)
Highway 24 Media, LLC is the company I started to focus on various online business initiatives and opportunities. We help businesses and brands build powerful, lasting relationships with their fans and customers through the Internet and social media. If you'd like to know more, ask me.
(Privately Held; Internet industry)
January 2008 — Present (1 year 11 months)
North Hills Buzz is a growing blog community for events, news and businesses and information related to the North Hills Raleigh area.
(Sports industry)
October 2008 — February 2009 (5 months)
The mission of PrepChamps is to revolutionize the high school sports recruiting industry by providing a technology platform that will help student athletes get recognized and recruited and college coaches find the best talent. I helped build our community to over 70k members. I managed our presence across various social networks/communities, developed a content strategy for our blog, worked with some of our partners to integrate them into our site and facilitated relationships with new partners. I also worked closely with our developers to come up with new ideas and ways to improve our users' experiences.
(Sports industry)
March 2008 — January 2009 (11 months)
FanU is a sports social network focused on college sports. I wrote articles each week about UNC sports and helped build the community.
(Marketing and Advertising industry)
July 2007 — March 2008 (9 months)
Lead quarterly audit process for tracking client's sponsorship assets
Provide strategic insight/direction for client's relationships with 3 NBA teams - Lakers, Celtics, Wizards
Review and evaluate sports sponsorship proposals from existing and potential client partners
Complete monthly and quarterly competitive intelligence reports
(Marketing and Advertising industry)
June 2006 — July 2007 (1 year 2 months)
Implemented process for tracking client's sponsorship assets--tickets, signage, media, etc
Worked with team partners to ensure promotions ran smoothly
Provided industry and competitive intelligence on a regular basis
Evaluated sponsorship proposals and charitable events from potential and current client partners
Completed event recaps and audits for client
(Marketing and Advertising industry)
January 2006 — May 2006 (5 months)
Collaborated with media planner to recommend vehicles for online campaigns
Assisted with sponsorship and event marketing research
Created media plan for Goodwill geared at increasing donations among women
(Privately Held; Leisure, Travel & Tourism industry)
May 2005 — August 2005 (4 months)
Persuaded over 20 local businesses and restaurants to sponsor activities, created coupons and certificates for the sponsors
Promoted and led over 20 activities in person and on the microphone
Journalism/Advertising , Advertising, Creative Writing , 2002 — 2006
snowboarding, surfing, basketball, sponsorship, blogging, social media, big sunglasses
Made list of top 10 Sports Industry Websites of 2008 from SportsNetworker.com
1st place: Simmons/Microsoft Business Plan Challenge (2006)
-recommended 2 new locations for 7-Eleven Convenience stores
-developed an entire marketing plan for the new stores, including new products, promotions and advertising
-won $5,000
1st place: Bill Hooks award for best 1st chapter of a Young Adult Novel (2005)