
Principal, Director of Marketing Communications
Indianapolis, Indiana Area

Principal, Director of Marketing Communications
Indianapolis, Indiana Area
I’m a creative strategist, senior project manager, and marketing communications specialist with deep experience integrating technology, people-power, and innovation to launch new ventures and to successfully keep ongoing projects fresh and productive. I have the valuable mix of creative skills and business experience, allowing me to keep objective while pursuing innovation. In each of my past positions I have developed and implemented programs that increased productivity and efficiency, making each company stronger and more resilient.
Online Marketing Strategy and Tactical Programs
Lead Generation
Digital Integration Strategy
Email Marketing
Telephone Follow-up Campaigns
Business Development
Client Advocacy
Team Building and Management
Interpreting Technology for Cost-Effective Small Business Use
Writing for the web
Drawing/Painting/Sculpture (and materials)
The ins and out of touring with a band
Print-on-demand production
(Marketing and Advertising industry)
January 2003 — Present (6 years 7 months)
Create and manage marketing communication programs that support our clients’ goals while training them on new and useful marketing technologies. Seamlessly blend traditional marketing approaches with online/new media technologies to present a clear brand/identity and gain greater results.
• Work directly with principals to develop, design, and implement programs that include websites, content development (newsletters) and social media persona (blogging, social networks)
• Manage a team of 10 or more creative professionals, including freelancers and contractors, to bring projects to fruitful completions
• Extensive knowledge and experience with social media, blogging, and related web technologies such as web analytics, database management, and email marketing
(Arts and Crafts industry)
July 1989 — Present (20 years 1 month)
Since 1989 I've been writing (short stories, essays, and poetry), making paintings (large on plaster, small on paper), drawings (mostly charcoal), and photographs (still-life or abstraction), while sometimes playing guitar in bands (the Up On In most recent in '98) if not as a soloist.
(Marketing and Advertising industry)
1999 — 2003 (4 years)
I was the top-level marketing executive reporting directly to the Director of Web Services and the CEO. I managed all marketing and customer service tasks and projects.
• Launched and managed multiple new sites/properties, products and services
• Designed and managed a monthly html email newsletter program
• Built and managed the Customer Support and the Community Development departments. I sourced support technologies, hired, trained, and managed all staff, and integrated new communication technologies as they became available
(Marketing and Advertising industry)
1997 — 1999 (2 years)
After graduation I dove head first into the Arts Marketing arena, an experience that would deeply influence my future positions. I assisted designers and creative professionals with website building, lead generation, and related marketing materials.
MFA , drawing , 1994 — 1996
BFA , Painting, Drawing , 1990 — 1993