Jason Martin

Past

Online Product & Marketing Manager at F+W Media, Inc.
Marketing Professional at Executive Jet Management
Writer / Sales Manager at The Cincinnati Reds

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Education

American University
University of Cincinnati
School for the Creative and Performing Arts

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Recommended

12 people have recommended Jason

Connections

295 connections

Industry

Online Media

Websites

Jason Martin’s Summary

Creative-minded, results-driven leader with 9-year track record of developing and enhancing websites. Skilled in both strategizing and implementing of search engine optimization (SEO), search engine marketing (SEM), and social networking. Talent for online marketing has generated marketshare that, on average, translates to 20% gain in site visits and 25% gain in site pageviews year-over-year. Looking for an interactive marketing or online marketing manager position at a forward-thinking company that seeks to launch or increase their online marketing reach.

Jason Martin’s Specialties:

• Online Marketing
• Social Networking (Facebook, Twitter, LinkedIn)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Website Analytics Tracking
• Wordpress
• Email Marketing
• Marketing Communications
• Business and Creative Writing
• Project Management
• Direct Mail

Jason Martin’s Experience

Online Product & Marketing Manager

F+W Media, Inc.

(Privately Held; Media Production industry)

June 2008 — November 2009 (1 year 6 months)

I develop the online business initiatives for three of F+W Media's enthusiast communities: Woodworking, Crafts, and Genealogy.

I manage Website Usability, Email Performance, Social Networking, and Site Analytics for F+W Media and its websites.

Primary Duties:

> Lead new online business projects and improving existing programs that fall within our Woodworking, Crafts, and Genealogy communities.

> Enhance the performance of websites and email programs, and develop recommendations for site managers to maximize return traffic and pageview growth

> Lead implementation and use of Omniture and Google Analytics website traffic analytics

> Identify and implement action plans to boost pages per visit across all websites

> Develop standard reporting for email performance, growth, and revenue production

> Expand social media and community presence across entire company

> Work with internal staff to evolve websites as the needs of the consumers change.
Marketing Professional

Executive Jet Management

(Privately Held; 501-1000 employees; Airlines/Aviation industry)

February 2001 — June 2008 (7 years 5 months)

• Spearhead execution of sales and marketing projects under a $1M-plus budget, including tradeshows, sales events, direct mail, e-marketing, product and service promotions, and website

• Conceive and implement marketing strategies and provide performance metrics to corporate senior staff. Personally responsible for programs generating millions of dollars in new business during my tenure

• Maintain and grow external consultant relationships to enhance vehicles for current and prospective client communications

• Created direct email marketing program resulting in a 28% response rate, online advertising campaigns driving six-figure revenues
Writer / Sales Manager

The Cincinnati Reds

(Privately Held; 201-500 employees; Sports industry)

March 2000 — January 2001 (11 months)

Writer for Redlegs Monthly, a monthly subscription-newsletter for fanbase. Managed the sales of tickets for baseball games.

Jason Martin’s Education

American University

M.F.A. , Creative Writing , 1997 — 1999

Activities and Societies:

Merit Scholarship; Intern at National Endowment for the Arts; Founded the school's first-ever creative writing department newsletter; published poems and completed a book-length collection of poems; active in many writing activities, readings, and groups.
University of Cincinnati

B.A. , English , 1993 — 1997

Minored in Creative Writing; Specialized in Poetry, American Literature, and Linguistics

Activities and Societies:

Consistently on Honor Roll; Council Member in Arts & Sciences Government Tribunal; Reporter for News Record student newspaper; Volunteered at UC Hospital
School for the Creative and Performing Arts

1987 — 1993

Additional Information

Jason Martin’s Websites:

Jason Martin’s Interests:

Skilled in web design and website maintenance using content management software. Trained in Omniture and Google Analytics traffic analysis tools. Skilled in contact relationship management databases such as Sales Logix. Well-versed in Microsoft softwares. Volunteer for Big/Little Brothers of Cincinnati; Volunteer for GRRAND Golden Retriever Rescue organization. Interest in computers, reading, outdoor activities, and writing.