Senior Manager, Demand Generation at Demandbase, Inc.
San Francisco Bay Area
Senior Manager, Demand Generation at Demandbase, Inc.
San Francisco Bay Area
More than 10 years experience as a sales and marketing professional promoting a variety of software and technology solutions. Highly proficient at building and managing a sophisticated lead generation operation using the latest CRM technologies. Special skills include B2B telesales management, email marketing, collateral development, message creation and HTML programming as it relates to web site and webinar promotion.
Currently the San Francisco User Group leader for Salesforce.com.
Currently running demand generation programs as well as sales and marketing operations for Demandbase, a B2B marketing list and demand generation services firm.
Expertise includes:
• Responsibility for Lead Generation/Demand Generation efforts and results
• Project Management
• Search Marketing (SEO/SEM)
• Collateral creation and web updates
• Vendor management
• Email & Database Marketing
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2007 — Present (2 years 6 months)
(Privately Held; 11-50 employees; Computer Software industry)
February 2001 — May 2007 (6 years 4 months)
Manage global marketing and sales operations related to campaign management, demand generation and sales force automation and optimization.
- Directed successful June 2006 corporate re-launch and public relations campaign for new product release in conjunction with outside PR consultant.
- Revamped Google and Yahoo paid SEM campaigns, led redesign of associated custom landing pages increasing 2006 web leads by 100% and reducing conversion costs by 40%.
- Created and deployed lead management engine handling the loading and distribution of leads from multiple sources. Awarded Lead Management Excellence by Sirius Decisions, Inc. (Analyst).
- Led implementation and adoption of CRM and SFA technologies across the company including Salesforce.com (currently system administrator).
- Increased prospect database by 20% and email database by 40% through focused, unique campaign with Spoke Software and without list purchasing.
(Privately Held; 51-200 employees; Computer Software industry)
2000 — 2001 (1 year )
Prospecting and sales of enterprise level E-Commerce technology, consultative services, web design solutions, and managed services.
- Performed at top 5% of business development group, with account penetration into leading retailers like Columbia House, Newell/Rubbermaid, Thomasville Furniture, Home Shopping Network, Sportif, and Fossil.
- Worked with leading catalogers, retailers, brand manufacturers, and direct marketers identifying problems and matching them to products and services.
(Public Company; Computer Software industry)
1999 — 2000 (1 year )
Inside sales, lead generation and prospect qualification for the world leaders in knowledge-based customer service software. Exceeded departmental Managed Business Objectives including outbound telesales and lead generation, inbound lead qualification and distribution, target list creation, and support for field sales team.
(Privately Held; 1-10 employees; Restaurants industry)
1995 — 1998 (3 years )
Launched company from the ground up, and managed ongoing day-to-day operations.
- Managed the floor of a high-volume, fast-paced restaurant requiring a high level of customer interaction and attention to detail.
- Trained all new hires.
- Managed office of a small business, including payroll, hiring, leases, permits, inspections, training, and customer relations.
- Created and maintained wholesale accounts with the areas largest hospitals and casinos including Horseshoe Casino, Willis-Knighton, and LSU Medical Center.
- Coordinated relationships with all advertising and PR vendors.
- Total accountability for cash flow, ordering, and vendor relations.
(Privately Held; 11-50 employees; Computer Software industry)
1994 — 1995 (1 year )
Inside sales for respected film and video distribution company specializing in documentaries and educational films.
- Company sales increased twenty percent during 18 month tenure.
- Worked with educators and librarians in a consultative sales role to match titles to their curriculums and requirements.
- Coordinated company participation in relevant trade shows.
- Aided in the writing and editing of the catalog and in launching early website.
1989 — 1993
Salesforce.com