Jason Haefner

Current

• Vice President, Online Marketing at Sittercity.com

Past

• Director, Relationship Marketing at FTD.COM
• Manager, Relationship Marketing at Orbitz.com
• Senior Campaign Manager at Yesmail.com

• Account Executive at Euro RSCG
• Acount Coordinator at Draftfcb

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Education

• University of Illinois at Urbana-Champaign

Recommended

3 people have recommended Jason

Connections

173 connections

Industry

Internet

Websites

• My Company

Jason Haefner’s Summary

Results-driven marketing professional with over 13 years experience and a proven background in team building, P&L management, online marketing, direct marketing, data architecture and marketing strategy development/implementation. Consistently exceeding revenue and profitability goals through innovative strategy, creative problem solving, and superior execution. Experience includes two IPOs and five acquisitions.

Jason Haefner’s Specialties:

Search engine optimization, search engine marketing, acquisition marketing, retention marketing, database marketing, online media buying, email marketing, retail marketing, subscription marketing, perishable goods marketing, services marketing, P&L management, startup expertise, and team building expertise, Web Analytics, RFP preparation and evaluation, CRM, relational databases, contract negotiation

Jason Haefner’s Experience

• Vice President, Online Marketing

  Sittercity.com

  (Privately Held; 11-50 employees; Individual & Family Services industry)

  November 2006 — Present (2 years 9 months)

• Director, Relationship Marketing

  FTD.COM

  (Public Company; 501-1000 employees; FTD; Retail industry)

  October 2005 — November 2006 (1 year 2 months)

• Manager, Relationship Marketing

  Orbitz.com

  (Public Company; 201-500 employees; Internet industry)

  September 2002 — October 2005 (3 years 2 months)

• Senior Campaign Manager

  Yesmail.com

  (Public Company; 51-200 employees; CMGI; Online Media industry)

  September 1999 — September 2002 (3 years 1 month)

• Account Executive

  Euro RSCG

  (Public Company; 51-200 employees; HAVS.PA; Marketing and Advertising industry)

  1998 — 1999 (1 year)

• Acount Coordinator

  Draftfcb

  (Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry)

  1996 — 1998 (2 years)

Jason Haefner’s Education

• University of Illinois at Urbana-Champaign

  Advertising , College of Communications , 1990 — 1995

  Activities and Societies:

  Pi Kappa Alpha, Cummings Center for Advertising Research

Additional Information

Jason Haefner’s Websites:

• My Company

Jason Haefner’s Interests:

Mountain biking, running, skiing, family, technology, home automation/networking

Jason Haefner’s Groups:

•    Executive Suite
•    LinkedSEO
•    On Startups - The Community For Entrepreneurs
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Inbound Marketers - For Marketing Professionals
•    UIUC Networking
•    Marketing Executives Group
•    Linked Affiliate - A Place for Affiliate Marketers to Meet!
•    Internet Marketing
•    Email Marketing Roundtable
•    eMarketing Association Network
•    Chicago Interactive Marketing Association (CIMA)
•    University of Illinois at Urbana-Champaign Alumni Group
•    PPC Marketing
•    Electronic Retailing & Direct Response
•    Pi Kappa Alpha International Fraternity Alumni Group

Jason Haefner’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch