
Creative Director / Copywriter
Dallas/Fort Worth Area

Creative Director / Copywriter
Dallas/Fort Worth Area
A proven creative workhorse and leader able to foster big ideas from strategy development and conception on through production. Experienced in television, radio, print, outdoor, interactive, direct; creative direction and supervision; strategy development and implementation; saving the client's bacon.
In other words: A senior-level advertising writer / creative director with over 14 years experience with national brands including Interstate Batteries, Wal-Mart, McDonald's, United Way, Ruby Tuesday, Nokia, FedEx Kinko's. Extensive experience in all traditional ad media including television, radio, outdoor and print. Also adept at interactive and long-form writing. Strategy development and project management thrown in for added value.
In other other words: One creative monkey.
Brand development, campaign development, creative strategy development, broadcast production, new business pitches, creative direction, creative consulting.
(Privately Held; Marketing and Advertising industry)
July 2009 — Present (5 months)
Round 2 at Firehouse. Same song, peppier verse.
Clients included: Interstate Batteries, Stripes Convenience Stores, Romano's Macaroni Grill.
(Marketing and Advertising industry)
October 2006 — July 2009 (2 years 10 months)
Working with numerous agencies and clients on new business pitches, rebranding efforts, new campaigns, agency websites and strategy development. If it involves creativity and advertising, I do it.
Clients include: Firehouse, Farstar Marketing, Brooklyn's Pizza, Janimation, JRS Advertising, Slingshot, BlueRock Marketing, DVA Advertising, B Innovative Creative, The Brayton Group.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 2007 — January 2008 (4 months)
creative director / farstar marketing / dallas, texas
october 2007 / january 2008
Acted as CD and chief copywriter for this small-yet-mighty internet-based marketing company. Spearheaded the agency's expansion from lead generation and web design into integrated branding and traditional advertising. Work for Current Energy won the Most Effective Local Campaign award from the DFW Interactive Marketing Association.
Clients included: Coupons.com, Current Energy, Samsung, AutoDesk, CompuCom, Enkitec, Southwest Airlines, Frisco Independent School District.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2005 — October 2006 (1 year 9 months)
As head writer and ACD, supervised all copywriting and co-supervised all creative development. Helped agency rebrand itself and move from the promotional space into the branding arena. Work directly led to winning business from new clients such as FedEx Kinko's and CompUSA. Responsible for concept that won agency its highest honor, a 2007 Effie Award.
Clients included: Nokia, FedEx Kinko's, CompUSA, Baylor Health Systems, T-Mobile, Cingular, The Dallas Morning News, Centex Destination Properties, MosquitoNix.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
April 1997 — February 2005 (7 years 11 months)
After starting at BR as a lowly writer, quickly won agency-wide creative shoot out for Planet Hollywood television campaign. Promoted to senior writer and then ACD in short succession, becoming the go-to guy for new business pitches and a sounding board for other writers. Helped agency weather client losses by producing nationally award-winning work for the Kansas City Zoo and United Way. Worked with account group to develop McSnack concept for McDonald's. Final work at agency for Ruby Tuesday kept the account at BR for additional six months.
Clients included: Wal-Mart, Santa Barbara Olive Company, Kansas City Zoo, United Way, McDonald's, TracFone, Planet Hollywood, Thrifty, Bayer Advantage, Guy's Snacks, Blockbuster.
(Marketing and Advertising industry)
January 1995 — January 1997 (2 years 1 month)
Started as the agency's sole copywriter and eventually assumed all art direction duties, as well. Help seven-person shop maintain $8 million national Jiffy Lube account, creating television, radio, print, outdoor and direct campaigns. Work on agency's retirement community account was so successful that the community sold out - and the agency lost the business. Discovered how to tastefully promote discount funeral homes.
Clients included: Jiffy Lube International, Children International, Heartland Management Company (discount funeral homes), Midwest Technology Connection, KMXV radio.
(Non-Profit; 1-10 employees; Market Research industry)
September 1982 — September 1985 (3 years 1 month)
Researched the effects of acne, rampaging curly hair, gawkiness and legs not unlike those of a chicken upon a young man's ability to exude coolness. Post-research complications precluded coolness from returning in full until 2002.
1990 — 1994
Addys, Mobii, Tellys, Effie (who knew?), AdWeek Best of TV, United Way Campaign Film of the Year