
Senior Art Director
Greater New York City Area

Senior Art Director
Greater New York City Area
Hi! Right now I am Art Director at BBDO and in my spare time freelance in motion graphics, design and illustration. Most recently I've been filming in HD, learning new post production techniques and streamlining the process of creating a quality video piece in a short amount of time without skimping on the concept or quality. To view case studies of my most recent work go to www.jasondrakeford.com
Art Direction, Motion, Animation, Design, Film Direction, Photography, Illustration, Motion Graphics, Branding, Typography, Gallery Curation, Storytelling, Brainstorming, Storyboarding, Social Networking
(Public Company; OMC; Marketing and Advertising industry)
June 2008 — Present (1 year 2 months)
While Art Director at BBDO I’ve been an integral part in winning new business pitches and creating award winning campaigns. Working with clients ranging from AT&T, REI, ING, Embassy Suites, Capitol One, Bayer, Georgia Pacific, Erickson Living, and Alliance Theater, my job is to create compelling campaigns and brand supporting creative that stand out in their concept and creative. Being a part of the digital/motion team means we have a wide range of work produced, from motion graphics, immersive websites, online video, music videos and more.
(Fine Art industry)
August 2007 — Present (2 years)
Hushpuppy Gallery was a nest of creativity, a mingling of creative spirits and a place to inspire those who visited. In addition to original art, we offered great gifts, funky t-shirts, and hosted special events such as wine tasting's and local acoustic musical performances.
A few of the artists featured were Meta Gary, Adam Bueb, Allyson Ross, Erin Ashford, Kitty Snyder, Erin Dutton, and Drew Dominey.
(Public Company; TWX; Broadcast Media industry)
October 2006 — May 2008 (1 year 8 months)
• Creative Planning and Execution
Guiding the level of quality of creative, assigning work to team members, and supporting the group in a timely and efficient manner by doing hands on creative production.
• Leadership of Creative Team
Channel direction from the Creative Director towards our day to day production goals, helping to manage expectations for all teams and inspiring individual team members to push their abilities to the next level and learn new skills along the way.
• Achieve Brand Goals
Work with team to create compelling creative that develops our brand and makes it stand out with its originality.
• Fulfillment of day-to-day production tasks
Working with the Creative Director, take and/or seek requirements to deliver quality graphic and video elements in a timely fashion.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
January 2004 — October 2006 (2 years 10 months)
• Responsibilities included information architecture design, concepting, storyboarding, designing, and implementation of final product.
• Worked with design and development teams to implement online advertising, websites, emailers, and presentations.
• Skilled in design, illustration, and photography to achieve desired results.
• Worked with technology experts to implement cell phone camera website and other cutting edge ideas.
• Continually researched the latest technology to stay ahead of the competition.
• Lead a team of other designers/developers to achieve polished results.
Clients included: HomeDepot Canada, AutoTrader, Cingular, L’Oreal Paris, Dasani, Disney, Dodge Tour de Ga, BF Goodrich, McDonalds Canada, Uniroyal, Pleasant Holidays, Sea-Doo, SEUS Japan, and I Heart Art. Also designed and implemented the agency’s new flash website (won several awards for the work for Home Depot and the agency’s new flash site).
(Design industry)
January 1999 — January 2006 (7 years 1 month)
Clients include: Weather Channel, SOPO Bike Co-Op, Ning, Cingular LypSync, Arobase Group, Kyle TV, UNICEF, Flor, Flycatcher, Better Bills, Godeva, Bright Med, Dad Studios, Muse Holliday, Wisdom River Partners, CAT, Hormel Foods, Peachdrop ’02, Earthlink Live, Mumbo Jumbo, Optio Wireless, Nteractive Design, Novient inc, Javakitty Media
(Graphic Design industry)
January 2003 — October 2004 (1 year 10 months)
• Responsibilities included developing websites, new identities, collateral, marketing material, emailers, flash demos, and ad campaigns.
• Met with clients to discuss best approach to solving their needs.
• Developed site architecture, conceptualized best approach to execute, designed and developed final product.
Clients included: NorthWind, Strategic Business Systems, HealthStat RX, Champion, Cypress Care.
(Privately Held; 201-500 employees; Financial Services industry)
January 2002 — January 2003 (1 year 1 month)
• Responsibilities included designing new brand, email flyers, new website, ad campaigns, and print material.
• Worked with CEO and lead Marketing Director to design site architecture and develop final web-based product.
• Ad campaign featured on CNN Financial News.
• The only creative person in company, had to keep efficient and not waste time.
(Public Company; 10,001 or more employees; BLS; Telecommunications industry)
January 2000 — January 2002 (2 years 1 month)
• Responsibilities included designing and implementing 1-2 websites or 4-7 online ads a day, communicating with clients to fully understand what was best for them, and working with sales team to determine best end product for client.
• Averaged 300 websites and banner ads while employed, which prepared me for the fast paced turnaround of the next job I took.
(Public Company; 10,001 or more employees; WPO; Education Management industry)
January 1997 — January 2000 (3 years 1 month)
• Responsibilities included working with various types of media, including web animation, 3d modeling, audio compilation for web based projects, video rendering for web output, storyboarding concepts and flash animation.
• Certified Macromedia Flash & Adobe Photoshop teacher – taught classes on design, usability and Flash animation.
• Clients include: Bapco, Novient, o2Wireless, Comission of Presidential Debates
Bachelors , Business Administration
• Certified Macromedia Flash & Adobe Photoshop teacher
• Certified in Adobe After Effects
• Illustrator
• Photoshop
• Dreamweaver
• Flash
• Fontographer
• Premiere
• Aftereffects
• Powerpoint
• MS Word
• MS Excel
• Final Cut
• Storyboarding
• Photography
• Illustration