
Freelance Artist
Greater New York City Area

Freelance Artist
Greater New York City Area
I specialize in two tiers of design: motion and interactive. With a 12 year background working with advertising agencies, design studios and in-house teams, I've created a wide range of award winning creative work from online experiences, branded social networks, tv spots, music videos, animation, to even opening up an art gallery.
Currently open for new challenging projects, my work can be seen at www.jasondrakeford.com
Graphic Design, Art Direction, Music Videos, Animation, Photography, TV Spots, Short Films, Social Networks, Interactive, Typography, Illustration, Storyboard/Concepting, Viral Marketing Campaigns, Social Media Design, Advertising, Branding, Interactive & Print Design, Animation, Film Direction, Gallery Curation, Storytelling, Brainstorming, Journalistic Photography, Fashion Photography, Documentary work, Motion Graphics, VFX, Visual Effects, Online Social Media
(Public Company; CBS; Entertainment industry)
December 2009 — Present (1 month)
Currently redesigning the online identity of Smithsonian Channel HD, a joint venture between Showtime Network and the Smithsonian Institution. The channel features original documentaries, short-subject explorations and innovative, groundbreaking programs highlighting America's historical, cultural and scientific heritage.
(Partnership; Internet industry)
November 2009 — December 2009 (2 months)
If people are willing to pay for apps on the iPhone, why not deliver magazines as apps also? Time Inc's top-secret "Manhattan Project" was unveiled on December 2nd, 2009, a collaboration with The Wonderfactory and an example of how tablets will enable the creation of innovative experiences by publishers, media companies, and advertisers. I was pulled in as a freelance motion designer for the project's tight deadline. View the demo at http://www.youtube.com/watch?v=ntyXvLnxyXk
You can also read about the project in The New York Times (http://mediadecoder.blogs.nytimes.com/2009/12/02/si-tries-the-tablet/) and Washington Post (http://www.washingtonpost.com/wp-dyn/content/article/2009/12/02/AR2009120201826.html).
(Public Company; OMC; Marketing and Advertising industry)
June 2008 — October 2009 (1 year 5 months)
While at BBDO I was an integral part in winning new business pitches and creating award winning campaigns.
Working with a team creating compelling design, interactive, broadcast, and motion graphics, streamlining the process of a quality product all within the realities of tight budget constraints and short deadlines. Achieved goals and solutions that span across digital, social, and mobile platforms to tap into the full potential of a brand, by not merely persuading people, but by engaging fans.
Clients ranged from AT&T, REI, ING, Embassy Suites, Capitol One, Bayer, Georgia Pacific, Erickson Living, and Alliance Theater. My job was to create compelling campaigns and brand supporting creative that stand out in their concept and creative.
Being a part of the digital/motion team means we had a wide range of work produced, from motion graphics, immersive websites, online video, music videos and more.
(Fine Art industry)
August 2007 — August 2009 (2 years 1 month)
Hushpuppy Gallery was a nest of creativity, a mingling of creative spirits and a place to inspire those who visited. In addition to original art, we offered great gifts, funky t-shirts, and hosted special events such as wine tasting's and local acoustic musical performances.
A few of the artists featured were Meta Gary, Adam Bueb, Allyson Ross, Erin Ashford, Kitty Snyder, Erin Dutton, and Drew Dominey.
(Public Company; TWX; Broadcast Media industry)
October 2006 — May 2008 (1 year 8 months)
Adult Swim's comedy online social network, Super Deluxe featured exclusive programming developed by established and rising comedians from Tim & Eric, Eugene Mirman, Brad Neely, David Cross, and Chelsea Peretti to name a few. Users could communicate with them and express their own sense of humor using social networking tools, such as uploading their videos, creating profiles, and sending messages.
Super Deluxe become one of the most recognized underground online comedy networks, generating millions of unique visitors monthly. We received write-ups in The New York Times, Entertainment Weekly, The Onion, and were hailed by The New York Post as the "funniest site on the web..."
From branding, website design, tv spots, and more, our small team was tasked with branding this new Turner venture to target a younger, taste-making audience.
• Creative Planning and Execution
Guiding the level of quality of creative, assigning work to team members, and supporting the group by doing hands on creative production.
• Leadership of Creative Team
Channel direction from the Creative Director towards production goals, helping to manage expectations for all teams and inspiring individual team members to push their abilities to the next level and learn new skills along the way.
• Achieve Brand Goals
Work with team to create compelling creative that develops our brand and makes it stand out with its originality.
• Fulfillment of day-to-day production tasks
Working with the Creative Director, take/seek requirements to deliver quality graphic and video elements in a timely fashion and within/under budget.
(Privately Held; XXXX; Internet industry)
January 2004 — October 2006 (2 years 10 months)
While at Nurun, my responsibilities included information architecture design, concepting, storyboarding, designing, and implementation of interactive sites, online advertising, social networks, pitches, and emailers. Our clients ranged from HomeDepot Canada, AutoTrader, Cingular, L’Oreal Paris, Dasani, Disney, McDonalds Canada, Uniroyal, Pleasant Holidays, to Sea-Doo. Implementing my skills in design, illustration, and photography I would create final creative results that went above and beyond what the client expected.
Researching latest technology and keeping our agency ahead of the competition, I worked with a team of cutting edge developers to implement cell phone augmented website and other cutting edge ideas.
(Design industry)
January 1999 — January 2006 (7 years 1 month)
Clients include: Weather Channel, SOPO Bike Co-Op, Ning, Cingular LypSync, Arobase Group, Kyle TV, UNICEF, Flor, Flycatcher, Better Bills, Godeva, Bright Med, Dad Studios, Muse Holliday, Wisdom River Partners, CAT, Hormel Foods, Peachdrop ’02, Earthlink Live, Mumbo Jumbo, Optio Wireless, Nteractive Design, Novient inc, Javakitty Media
(Graphic Design industry)
January 2003 — October 2004 (1 year 10 months)
• Responsibilities included developing websites, new identities, collateral, marketing material, emailers, flash demos, and ad campaigns.
• Met with clients to discuss best approach to solving their needs.
• Developed site architecture, conceptualized best approach to execute, designed and developed final product.
Clients included: NorthWind, Strategic Business Systems, HealthStat RX, Champion, Cypress Care.
(Privately Held; 201-500 employees; Financial Services industry)
January 2002 — January 2003 (1 year 1 month)
• Responsibilities included designing new brand, email flyers, new website, ad campaigns, and print material.
• Worked with CEO and lead Marketing Director to design site architecture and develop final web-based product.
• Ad campaign featured on CNN Financial News.
• The only creative person in company, had to keep efficient and not waste time.
(Public Company; 10,001 or more employees; BLS; Telecommunications industry)
January 2000 — January 2002 (2 years 1 month)
• Responsibilities included designing and implementing 1-2 websites or 4-7 online ads a day, communicating with clients to fully understand what was best for them, and working with sales team to determine best end product for client.
• Averaged 300 websites and banner ads while employed, which prepared me for the fast paced turnaround of the next job I took.
(Public Company; 10,001 or more employees; WPO; Education Management industry)
January 1997 — January 2000 (3 years 1 month)
• Responsibilities included working with various types of media, including web animation, 3d modeling, audio compilation for web based projects, video rendering for web output, storyboarding concepts and flash animation.
• Certified Macromedia Flash & Adobe Photoshop teacher – taught classes on design, usability and Flash animation.
• Clients include: Bapco, Novient, o2Wireless, Comission of Presidential Debates
Bachelors , Business Administration
• Certified Macromedia Flash & Adobe Photoshop teacher
• Certified in Adobe After Effects
• Illustrator
• Photoshop
• Dreamweaver
• Flash
• After Effects
• Cinema 4D
• Final Cut
• Keynote
• Powerpoint
• MS Word
• MS Excel