Strategic Database & Direct Marketing - Connect5Marketing, Principal
Miami/Fort Lauderdale Area
- Current
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- Principal at Connect5Marketing
- Past
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- Direct Marketing Manager at JWT BOOM
- Database Marketing and Campaign Manager at Royal Caribbean International
- Senior Database Marketing Analyst at Tribune Company
- Associate Marketing Manager at CRC Press
- Marketing Analyst II at SETA Corporation
- Product Manager at Agora Publishing
- Education
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- McGill University
- Recommended
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4 people have recommended Jason - Connections
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45
connections
- Industry
- Marketing and Advertising
- Websites
Jason Derevensky’s Summary
Having over 13 years of experience in direct and database marketing, I have seen the use of data driven strategies expand to many areas within the marketing spectrum. Customer and response analytics are now the strategic drivers that dictate the marketing approach, as the data continues to tell the real story. The worlds of Database Marketing, Business Intelligence and Direct Marketing are now being integrated to provide a more potent marketing program. As advertisers and companies are more cautious with their marketing expenditures, they are shifting towards a micro-marketing model and are choosing to be more stratified and targeted with their contact and messaging strategy. Identifying who their best customers are, building relationships with them and prospecting for more like them are even more a top priority. Connect5Marketing is poised to apply these Database Marketing principles and analytics to effectively develop more precise targeting and fuel more relevant one-to-one relationships for improved performance, lower costs, higher ROIs and an enhanced customer experience.
Connect5Marketing also specializes in database development. We build and manage data warehouses for marketing execution. We also help develop data collection strategies through multiple channels and platforms.
As a Principal of Connect5Marketing, my goal is to help companies execute and develop highly successful direct marketing initiatives by using actionable and meaningful analytics, as well as proven database marketing strategies. Visit www.connect5marketing.com for more info.
Connect5Marketing also partners with Advertising Agencies to help support any of their direct and database marketing initiatives. We act as an extension of the Agency and operate under their brand name. To find out more about our Partnership Program, email Partnerships@Connect5Marketing.com.
Jason Derevensky’s Specialties:
Customer analytics, database managment, direct marketing, performane analysis, database marketing, campaign planning, printing, data processing, list acquisition, etc..
Jason Derevensky’s Experience
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Principal
Connect5Marketing
(Marketing and Advertising industry)
May 2006 — Present (3 years 7 months)
Connect5Marketing is a full service Database & Direct marketing firm focused on assisting its valued clients and agency partners achieve significant growth through data driven strategies. We help our clients and agency partners drive successful campaigns by using data and custom analytics to develop the targeting and messaging methodology. From customer profiling to performance analysis, Connect5Marketing uses business intelligence indicators and years of experience to execute targeted lead generation and prospecting initiatives, as well as CRM, repeat purchase, loyalty and retention programs. Connect5Marketing provides quality printing, sales leads, mailing lists, creative development, addressing, data hygiene, merge/purge and data management for direct mail production. We will develop your direct mail campaign from start to finish including presorting for best postal discounts, as well as post office delivery. For more info, please email jderevensky@connect5marketing.com.
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Direct Marketing Manager
JWT BOOM
(Public Company; Marketing and Advertising industry)
December 2004 — May 2006 (1 year 6 months)
•Responsible for recommending targeting, segmentation and modeling strategies in support of DM/EM prospecting & CRM programs / initiatives.
•Use client data strategically to identify prospecting, conversion, retention, loyalty building, and repeat business opportunities.
•Assess, recommend and use database marketing tools and practices to produce the analytics that drive strategic decision making for direct marketing execution.
•Coordinate data processing activities between client, vendors and production facilities
•Meet with clients to evaluate programs, identify opportunities and implement strategies for improved ROI and loyalty building efforts.
•Work across organization to develop multi-channel/multi-media marketing plan for clients. -
Database Marketing and Campaign Manager
Royal Caribbean International
(Public Company; Leisure, Travel & Tourism industry)
March 2004 — December 2004 (10 months)
•Responsible for the development of Celebrity Cruise’s direct marketing (mail and email) campaigns. This includes creating targeting and segmentation strategies, tracking methodologies, as well as campaign execution. Also responsible for the analytics that drive campaign strategy, developing performance reports and matrices, which were used to evaluate and maximize future ROI, liaison with IT, establishing campaign forecasts, business analytics, and evaluation & integration of predictive models.
•Developed more meaningful and actionable strategies for improving the performance of our dept's marketing initiatives, as well as further strengthening the infrastructure that supports data driven business decisions.
•Member of CRM team - created real-time triggered campaigns, as well as implementing customer acquisition and retention programs through effective data mining.
•Managed tools such Ensemble Campaign Manager, SQL Server Query Analyzer, BRIO, MS Access -
Senior Database Marketing Analyst
Tribune Company
(Public Company; 10,001 or more employees; TRB; Newspapers industry)
October 2000 — March 2004 (3 years 6 months)
•Responsible for the development of database and direct marketing strategies for Sun-Sentinel clients. This involved recommending and establishing direct marketing campaigns, profiling and identifying top performing segments, integrating key segmentation strategies into prospecting and customer mail plans, and creating performance matrices to measure response and evaluate campaign effectiveness.
•Developed sound database processing practices, implemented standards and established process improvements that ensured quality and reduced project completion time.
•Provided consulting services to current and potential clients. Using analytical and mapping tools, I developed strategic database and direct marketing plans for client implementation. -
Associate Marketing Manager
CRC Press
(Public Company; Publishing industry)
February 2000 — October 2000 (9 months)
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Marketing Analyst II
SETA Corporation
(Privately Held; Retail industry)
January 1998 — September 1999 (1 year 9 months)
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Product Manager
Agora Publishing
(Privately Held; Publishing industry)
October 1996 — April 1998 (1 year 7 months)
Jason Derevensky’s Education
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McGill University
1992 — 1995
Additional Information
Jason Derevensky’s Websites:
Jason Derevensky’s Interests:
Financial education, investment opportunities, real estate improvement, hockey, football.
Jason Derevensky’s Groups:
Biz to Biz
