
Internet Strategy Advisor
Greater New York City Area

Internet Strategy Advisor
Greater New York City Area
Professional experience encompasses twelve years of progressive growth and responsibility in the areas of Internet business management, strategy and execution.
Specific focus is in tactical and strategic digital marketing, web communications, content distribution, e-Commerce, interactive product merchandising, online public relations and strategic business development.
In short - a champion of team/client/partner/consumer wants, needs and desires leading to the successful development of relevant business processes, products, services and brand experiences.
I am currently exploring new and rewarding challenges that will allow me to apply the full scope of my acquired abilities to solve complex business problems.
Interest and expertise is in building teams and leading projects in areas of brand re-marketing; content optimization and merchandising; online acquisition, retention, activation, conversion; monetization of products, services, content and data; as well as, establishing best practices.
Recently participated in StartUp Weekend to launch an idea in 54 hours. For details, please visit http://theveteranslist.squarespace.com.
Internet Marketing and Web Strategy
- Business Plan Formulation and Monetization
- Online Acquisition, Retention and Conversion
- Design, Usability, Accessibility, SEO, CPO
- Online Consumer Behavior, Engagement and Web Analytics
Strategic Business Development
- Contract Negotiations
- Licensing and Distribution
- Business Analysis and Modeling
- Analysis, Forecasting, Profit & Loss
(Online Media industry)
January 2009 — Present (11 months)
Advising clients within niche business and consumer verticals on how to develop online product/service ecosystems, optimize online conversion paths (CPO) as well as monetize digital content and information assets.
(Partnership; Internet industry)
November 2009 — November 2009 (1 month)
A Veteran Friendly Online Resource for Veterans and Veteran Supporters.
Redirecting focus and attention to the Warrior Gateway:
Website. http://www.warriorgateway.org
Twitter. @warriorgateway.
To get involved, please visit http://www.warriorgateway.org. For project details, please visit http://theveteranslist.squarespace.com.
(Privately Held; Consumer Electronics industry)
March 2006 — December 2008 (2 years 10 months)
Led a cross-functional and multi-disciplined team of internal stakeholders, external partners and third party vendors to re-brand Coby across multiple touch points - on and off line as well as in-box.
Developed a non-cannibalizing Internet sales/eCommerce channel as well as a global Internet strategy in partnership with sales, marketing, operations and information technology teams.
Influenced product development within portable consumer electronics (CE) categories working in concert with research and development, global procurement and international counterparts.
Focused collaborative efforts to produce handsome results in the areas of on/off line brand/product awareness and consumer product experience which ultimately boosted consumer and retail product demand prompting an increase in cross-channel sales conversion generating significant bottom line partnership revenues.
(Internet industry)
November 2001 — February 2006 (4 years 4 months)
Founded an interactive web boutique and Internet consultancy focused on empowering professionals and small-to-medium businesses (SMB) on the World Wide Web (W3).
Services included tactical search engine optimization (SEO), seasonal search engine marketing (SEM), e-Commerce development as well as traditional and online marketing, advertising and design.
Pursued, closed and managed a portfolio of clients within manufacturing, health, consumer packaged goods, venture capital, publishing, finance, public relations and real estate segments.
(Internet industry)
1996 — October 2001 (5 years )
Provided subject matter expert (SME) assistance in the arena of Internet, VoIP, IP Collocation, Content Delivery (CDN) and carrier class solutions.
Orchestrated the delivery of world-class IP, voice/data communications, eBusiness and infrastructure solutions for Global 1000 and Fortune 250 clients.
Liased between Sales, Operations, Facilities management, regional bell operating companies (RBOCs), competitive local exchange carriers (CLECs), Internet service providers (ISPs), application service providers (ASPs), value added resellers (VARs), partners, third party system integrators and clientele ensuring smooth and timely service installations as well as minimizing unforeseen network issues.
Pursued, managed, cultivated and retained complex business relationships with CXO level executives and the Internet elite from many pioneering organizations.
(Government Agency; USMC; Military industry)
1991 — 1995 (4 years )
Business, Science, Technology, Finance, Investing, the Arts, and Community service. Additionally, I enjoy team sports activities.
US Marines - Honorable Discharge - 1995