
Marketing and Communications Consultant
Greater St. Louis Area

Marketing and Communications Consultant
Greater St. Louis Area
Accomplished leader in product development and management, strategic marketing, public relations, Internet, new media, and creative communications. Key driver in growth & project completion. Able to build and manage strategic teams. Skilled communicator at all levels. Experienced from design to sales and support.
Grew up in Silicon Valley, part of Apple Computer International Marketing family. Graduated from Pepperdine. Earned Master’s degree. Certified in Consultative Selling for Strategic Solutions and in Information Mapping.
Market and industry experience includes: IT • Internet • Software and Hardware Systems • Automation • Utilities • Biotechnology • Aerospace • Mobile & Wireless Technology • Education • others
Academic Career: Online, non-traditional higher education marketer and facilitator. Expertise in online marketing, affiliate marketing, education, E-learning, online help systems, and web training. Taught IT, writing, business communications, marketing, and technology.
Visual CV: http://www.visualcv.com/jasoncovington
Facebook: http://www.facebook.com/people/Jason-Covington/1323026692
Strategic Market Planning & PR
Business Development, New Market Penetration
Marketing Collateral Development
Market Research & Analysis
Strategic Communications Plans
Training, Presentations, Trade Shows
Web Development & Management
Team Building & Management
Direct Marketing Programs
Technology Pioneering
Technical Documentation
IT Consulting and Project Management
(Public Company; ESRX; Pharmaceuticals industry)
August 2005 — Present (4 years 4 months)
• Developed money-saving internal systems development process and communications improvements that reduced waste, improved patient care, and boosted profits.
• Improved speed of patient care through use of knowledge management system, web processes, single sourcing, and information mapping
• Implemented strategies and plans for company-wide deployment of Knova Knowledge Management System
• Used tagging and spidering to allow enterprise-wide smart searches.
• Wrote templates and content in Dreamweaver for call center reps., including client page templates, notifications, policies, and procedures.
Ranked 22 on Business Week's 2009 Top Performers in Standard & Poor's 500 Stock Index. $21.8B revenue
(Public Company; APOL; Higher Education industry)
January 1993 — August 2009 (16 years 8 months)
• Contributed to day-one Western International University / Axia College inception in 2004 through incredible $1.3B growth to the #2 Associates market position in 2008, behind Miami Dade College.
• Recruited//developed/mentored 40 business communications faculty as lead faculty and communications chair. Contributed to efforts at University of Phoenix St. Louis to become #3 performing campus with record growth.
Developed cutting-edge Fontbonne University OPTIONS curriculum. Lectured, created syllabi, assigned and graded work. 2002-4.
Led innovative community education initiatives in business communication, information technology, and writing at St. Louis Community College, Lewis and Clark Community College, Jefferson College, Southwestern Illinois College, and Kaskaskia College. 1995-2006
Managed, moderated, and organized continuing education content and events for Southern Illinois University’s Division of Continuing Education, including the Bi-State Healthcare EXPO. 1993-4
(Public Company; EMR; Industrial Automation industry)
December 2005 — March 2009 (3 years 4 months)
Emerson Process Management, a $5B global supplier of automation products, services, & solutions, in partnership with MYNAH:
Managed strategic global comm. & marketing strategy, market support team, media, & partnerships. Designed integrated marketing initiatives to penetrate and grow targeted markets.
• Developed phenomenal E-Marketing strategy, leading to ~30% sales growth each year.
• Propelled web visitors from 1,000 to 54,000/month; improved ranking from 2.2M to 212K.
• Penetrated new markets and built partnerships in North America, Europe, Australia, and the Middle East
• Successfully implemented corporate communications and marketing plan
• Collaborated online in articles and blogs with key editors & media
• Developed and managed video and new media for training and positioning
• Wrote system integration guides, technical knowledge base articles, online help, technical user manuals, specification docs, and other process automation docs
http://www.mynah.com
(Public Company; ANLY; Management Consulting industry)
January 1995 — November 2006 (11 years 11 months)
Marketing, Communications, and IT Consultant in partnership with other firms. Managed a wide range of projects in several industries. Created marketing & PR campaigns, promotional materials, website content, communication plans, and documentation deliverables. Provided market analyses. Established tracking and measurement tools. Provided leadership and direction to corporate staff and consulting teams. Supported product development initiatives. Secured, managed, and worked on key projects, including:
Anheuser-Busch Applications Testing & Packaging, APC, MasterCard Worldwide systems development, bioMérieux Product Labeling and Documentation, Sprint, Express Scripts Knowledge Management, Wang Laboratories Documentation Management, Maverick Technologies, Scott Air Force Base, EDS, Boeing, Army’s Apache Computer Resource Management, others
(Public Company; EKTAb; Medical Devices industry)
December 2002 — July 2004 (1 year 8 months)
Developed in-roads to new software markets and brought 38% growth through website, marketing collateral, advertising, video, and new product development efforts.
• Developed marketing collateral, training materials, and campaigns for print, online, and video advertisements.
• Gathered and incorporated user interface and design specifications into user guides, online help, installation instructions, technical manuals, requirements and design documents, reference and marketing materials for oncology treatment planning software systems following strict federal regulations, including HIPPA and FDA.
• Interviewed medical physicists, systems engineers, architects, developers, and product managers to determine and fulfill product requirements using Object-Oriented Analysis and Design (OOA&D).
• Tracked development and lifecycle changes through signatory process following ISO standards.
• Conducted customer usability survey at Users’ Symposium.
(Education Management industry)
July 1999 — March 2004 (4 years 9 months)
Unlike most trade show sessions or webinars that are vendor-focused, Mobile University™ sessions are customer focused. They are led primarily by enterprise "early adopters" of mobile technology and are designed to help mobile technology vendors learn what needs to be done to get their solutions deployed.
The aim of Mobile University™ online conferences is to:
* Foster a non-commercial, educational atmosphere that spotlights customer needs and potential applications, rather than specific vendors' technology
* Help enterprises learn from each other
* Help solutions providers learn about the needs of enterprise customers
* Reduce the costs of purchase and sales of mobile technology
Within this trusting and non-commercial atmosphere, customers can reduce the cost of their projects by leveraging the experience of others, and vendors can meet qualified mobile technology customers.
(Public Company; BIM; Biotechnology industry)
September 2002 — September 2003 (1 year 1 month)
As a Documentation Specialist / Consultant at bioMérieux (Product Labeling and Documentation):
• Updated, reformatted, and published user documents for systems including several translations (from Japanese to Potuguese), in collaboration with IT and translator contacts.
• Tested online help systems following FDA regulations via strict QA guidelines.
• Reformatted and updated technical documents from standard format to European 7X9 format.
• Developed processes, procedures, and style guidelines in PL&D Standards Guide.
(Public Company; 10,001 or more employees; CVG; Information Technology and Services industry)
September 2001 — September 2002 (1 year 1 month)
As a consultant for the User Performance Support Group, reported to Don Moon in the Cincinnati, Ohio office. Consulted for Innovative Solutions, Inc. http://www.isistl.com
• Developed communications plans and documentation for an entire suite of products:Catalys, IP, VoIP and Settlement Suite software (telecommunications infrastructure and Internet billing systems).
• Wrote technical, user, training, and online documentation, including installation, site planning, database, procedures, operational specifications, and other guides in line with strict style standards developed.
• Gathered and managed technical data from SMEs.
• Managed documentation and communications team.
• Completed project on time.
(Food & Beverages industry)
April 2001 — September 2002 (1 year 6 months)
Consultant for Management Systems Group - completed procedures docs for the first Desktop Strategy Applications Testing & Packaging project. Wrote the documentation that is still used today for Desktop Strategy. Reported to Ronnie Bauman, IT Manager.
• Developed and documented process for critical company-wide deployment of 15,000 PCs and more than 100 applications
• Compiled 150-page Process Guide (standards and procedures) for Strategic Applications Testing and Packaging
• Created high-level presentations and project-end documentation for senior A-B management
• Wrote application installation instructions and test plans for more than 100 applications
• Gathered and managed technical data from SMEs, vendors, and AB management, and managed consulting support team
"Night on the Town" Award for "extraordinary efforts with the Application Testing and Packaging team." Awarded by Allan Silverwood, Group Manager, Desktop Strategy and John Powell, Sr. Director, MIS Operations
(Wireless industry)
July 1999 — August 2001 (2 years 2 months)
MobileVillage is an international market and solutions development company dedicated to advancing mobile and wireless enterprise computing in various vertical markets. We accomplish this through news services, live and web-based conferences, event content services, forums, consulting, and partnerships.
• Developed technical writing, online documentation, marketing materials, and training.
• Developed and wrote educational and promotional content.
• Assisted in the development and administration of the MobileVillage.com website.
• Organized, developed and moderated vertical market forums (both tradeshows and online virtual events) in the mobile and wireless industry.
• Updated and maintained vendor and customer contacts in Filemaker Pro database.
http://www.mobilevillage.com
(Computer Software industry)
August 2000 — April 2001 (9 months)
Worked for the Internal Systems Development Group, doing the documentation for all of the software development.
• Documented process and software lifecycle.
• Gathered technical data from 25 software developers.
• Wrote online documentation for ISD website and ISD Procedures Guide.
• Wrote functional requirements and design documents for Lotus Notes development.
(Government Agency; 10,001 or more employees; USA; Military industry)
June 1998 — March 1999 (10 months)
As the Communications Liaison for the Computer Resources Management Team of the Army’s Aviation and Troop Command (ATCOM):
• Performed technical writing assignments and desktop publishing for the software development team for the Apache Longbow Helicopter.
• Wrote documents clarifying Year 2000 changes on the Apache Longbow as well as Contracting Officer letters approving or disapproving technological changes.
• Assisted in writing a presentation on the Year 2000 presented to the Pentagon.
• Organized and documented plans and status updates.
• Acted as Communications Liaison to ensure compliance guidelines were met.
• Assigned and tracked tasks and change control for Computer Resources Management Team/Software Division for the Apache Longbow Helicopter on the CRMT tracking database.
Worked as a consultant who tied all of this critical documentation together prior to the St. Louis ATCOM closure.
(Aviation & Aerospace industry)
June 1996 — June 1997 (1 year 1 month)
• Supervised and managed network of 10 operators
• Performed online conversion of Army and Navy documents to CD using Adobe Acrobat
(Public Company; 10,001 or more employees; BA; Aviation & Aerospace industry)
May 1995 — May 1996 (1 year 1 month)
As a Technical Writer and Change Coordinator (Consultant) at McDonnell Douglas Aerospace Engineering Publications and C-17 Change Coordination:
• Worked on Engineering Publications’ online conversion of United States Air Force F-15 documents.
• Performed technical writing assignments.
• Assisted in the writing of end-user documents for project policies and procedures.
• Coordinated engineering modifications / technical documentation for the Air Force C-17 Aircraft.
Masters , Marketing, Communications, English , 1993 — 1994
Managed, moderated, and organized continuing education content and events for Southern Illinois University’s Division of Continuing Education, including the Bi-State HealthCare EXPO, 1992-3.
Taught communications, writing, and technology in computer-assisted classrooms 1993-4.
Jon Covington is in the College of Business Hall of Fame.
Bachelors , Communication , 1988 — 1991
Calendar Editor / Reporter / Feature Writer for The Graphic 1988-91
Year in Florence, Italy 1989-90
Attended affiliate University in Paris, France, Summer 1991
Memorable: President Ronald Reagan's visit, writing front page story for The Graphic, seeing the Berlin Wall fall, Prague's Second Spring, Year In Europe, trips to Athens, London, Heidelberg, Florence, and Paris campuses, meeting Hollywood personalities in Malibu
Ranked 50th in Nation by U.S. News and World Report Best Universities.
Consultative Selling for Strategic Solutions 2008
Certification , Information Mapping Knowledge Solutions , 2006
Coursework included: Developing Procedures, Policies, and Documentation
Automation
Coursework encompassing PlantWeb, Process Control, and Industrial Simulation.
http://www.emersonprocess.com/Education/
Writing blogs at http://jasoncovington.blogspot.com/
• American Marketing Association
• Instrumentation, Systems, and Automation Society (ISA) (http://www.isa.org)
• National Eagle Scout Association (http://www.nesa.org)
• American Red Cross Water Safety Instructor (http://www.redcross.org)
• Emerson Alliance Partner (http://www.emerson.com/)
• Schneider Electric Collaborative Automation Partner Program (http://www.collaborativeautomation.com)
• Modbus-IDA member (http://www.modbus.org/)
• ODVA member (http://www.odva.org/)
• Society for Technical Communicators (http://www.stc.org/)
• Anheuser-Busch "Night on the Town Award" (http://www.anheuser-busch.com)
• Experitec President's Award (http://www.experitec.com)
• John Scott Douglas Writing Award (http://www.pepperdine.edu)
• Eagle Scout Award (http://www.scouting.org)
• National Eagle Scout Association Scholarship Recipient (http://www.nesa.org)
• National Society of the Sons of the American Revolution Eagle honoree
• National Honor Society (http://www.nhs.us)
• Order of the Arrow (http://www.scouting.org/boyscouts/orderofthearrow.aspx)