Director of Search at Wieden + Kennedy
Greater New York City Area
- Current
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- Director of Search at Wieden + Kennedy
- Past
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- Partner, Director at Neo@Ogilvy
- Partner, Group Search Director at Neo@Ogilvy
- Associate Director, SEM at Carat Fusion
- Sr. Program Manager at Carat Fusion
- Search Strategist at iCrossing
- Director at Softsearch Systems
- Marketing, Business Services at MCI / Worldcom
- Marketing Associate at Creative Labs
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Jason Clement’s Summary
Jason is the Director of Search for Wieden + Kennedy, one of the largest independently owned advertising agencies. Jason is a nine year industry veteran and well versed in large site optimization strategies, advanced auction buying methodologies and non-traditional search marketing applications.
After starting his career with a short stint at a pure-play search agency in 1999, Jason's found a new home helping to develop successful search marketing outfits for media and creative agencies. He's already successfully integrated company acquisitions and lead cross-agency teams to deliver on client demands for two of the largest agency holding companies.
Jason's currently managing a group of search professionals in New York and overseeing strategy for campaigns globally. In spite of spending most of his time on conference calls and airline flights, he still claims to live with his three cats, two dogs and tolerant girlfriend in Brooklyn, New York.
Jason Clement’s Specialties:
International Search Media Planning and Buying, Online Media, Media Sales, Agency Development, Online Media Measurement, Merger and Acquisition Integration, Agency Management, Communications Planning, Blog and RSS Feed Marketing, Retail Marketing, Team Building, Business Intelligence, Market Research, Search Engine Optimization (SEO), Search Engine Marketing,(SEM/PPC), Internet Marketing, Viral Marketing, Sales Management, Auction Strategy, Copywriting, Web Analytics Software Packages,
Jason Clement’s Experience
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Director of Search
Wieden + Kennedy
(Privately Held; 201-500 employees; Marketing and Advertising industry)
March 2008 — Present (5 months)
Currently leading search strategy and creative integration efforts for Nokia at Wieden + Kennedy.
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Partner, Director
Neo@Ogilvy
(Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry)
January 2008 — March 2008 (3 months)
- Directed NeoSearch, a fully integrated operation with employees in Chicago and New York.
- Advised Neo@RMG, as part of a cross-agency collaborative effort to boost search expertise within the Neo network
- Guided auction and data gathering strategies across hundreds of thousands of keywords globally for some of the world's most valued brands
- Helped to lead research, integration and marketing efforts for the search outfit
- Drove fruitful vendor partnerships with leading search engines -
Partner, Group Search Director
Neo@Ogilvy
(Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry)
March 2007 — January 2008 (11 months)
- Managed 10 client service teams for brands across many verticals including four top 100 advertisers
- Represented Neo@Ogilvy at numerous conferences and trade shows around the world
- Responsible for search marketing strategy for two global brands
- Led multi-agency teams on projects to perform detailed global keyword research, find efficiencies in auction buys and improve coordination between paid and organic search -
Associate Director, SEM
Carat Fusion
(Public Company; 5001-10,000 employees; AGS.L; Online Media industry)
April 2006 — March 2007 (1 year)
- Oversaw New York and Atlanta operations for a Search Engine Marketing (SEM) services division
- Increased revenue by 300% and exceeded profitability targets while developing a sustainable new service line
- Developed search marketing strategies (SEO, SEM and PPC) for dozens of clients, including top 100 advertisers -
Sr. Program Manager
Carat Fusion
(Public Company; 10,001 or more employees; Online Media industry)
August 2005 — April 2006 (9 months)
Account Management and strategy development for Fortune 500 advertisers using Search Engine Marketing and/or Search Engine Optimization
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Search Strategist
iCrossing
(Privately Held; 51-200 employees; Internet industry)
September 2004 — August 2005 (1 year)
Performed new client acquisition functions for an interactive agency in New York City.
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Director
Softsearch Systems
(Partnership; 1-10 employees; Internet industry)
2002 — 2004 (2 years)
Managed a large healthcare account for a Texas consulting firm. Oversaw activities at one of the largest hospitals in America. Able to increase billings over 75%.
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Marketing, Business Services
MCI / Worldcom
(Public Company; Internet industry)
2001 — 2002 (1 year)
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Marketing Associate
Creative Labs
(Public Company; Internet industry)
2000 — 2001 (1 year)
Additional Information
Jason Clement’s Websites:
Jason Clement’s Groups:
Past representative to the Internet Advertising Bureau, the American Advertising Agencies Association, the International Committee on Online Media Measurement, The Strategy Institute, The China Advertising Association, Search Engine Marketing Professionals Organization
