
Director of Search and Digital Strategist at Wieden+Kennedy
Greater New York City Area

Director of Search and Digital Strategist at Wieden+Kennedy
Greater New York City Area
Jason is the Director of Findability for Wieden+Kennedy and also does digital strategy work for its clients. Jason is a nine year internet industry veteran who specializes in search advertising, advertising measurement and social media strategies.
Since starting his career with a short stint at a pure-play search agency in 1999, Jason's found a new home helping to develop successful digital operations for some the world's best creative agencies.
Jason's currently managing a group of search and digital strategy professionals in New York and Portland and overseeing strategy for campaigns globally.
In spite of spending most of his time on conference calls and airline flights, he still claims to live with his three cats, two dogs, whip-smart son and tolerant wife in suburban New Jersey.
Global Search Strategy and Deployment,
Social Media Strategy,
Online Media Measurement,
Influencer Marketing,
Communications Planning,
Search Engine Optimization (SEO),
Search Engine Marketing (SEM/PPC),
Web Analytics
(Privately Held; Marketing and Advertising industry)
March 2008 — Present (1 year 9 months)
Currently leading search strategy and digital creative integration efforts across the global Wieden+Kennedy network.
(Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry)
January 2008 — March 2008 (3 months)
- Directed NeoSearch, a fully integrated operation with employees in Chicago and New York.
- Advised Neo@RMG, as part of a cross-agency collaborative effort to boost search expertise within the Neo network
- Guided auction and data gathering strategies across hundreds of thousands of keywords globally for some of the world's most valued brands
- Helped to lead research, integration and marketing efforts for the search outfit
- Drove fruitful vendor partnerships with leading search engines
(Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry)
March 2007 — January 2008 (11 months)
- Managed 10 client service teams for brands across many verticals including four top 100 advertisers
- Represented Neo@Ogilvy at numerous conferences and trade shows around the world
- Responsible for search marketing strategy for two global brands
- Led multi-agency teams on projects to perform detailed global keyword research, find efficiencies in auction buys and improve coordination between paid and organic search
(Public Company; 5001-10,000 employees; AGS.L; Online Media industry)
April 2006 — March 2007 (1 year )
- Oversaw New York and Atlanta operations for a Search Engine Marketing (SEM) services division
- Increased revenue by 300% and exceeded profitability targets while developing a sustainable new service line
- Developed search marketing strategies (SEO, SEM and PPC) for dozens of clients, including top 100 advertisers
(Public Company; 10,001 or more employees; Online Media industry)
August 2005 — April 2006 (9 months)
Account Management and strategy development for Fortune 500 advertisers using Search Engine Marketing and/or Search Engine Optimization
(Privately Held; 51-200 employees; Internet industry)
September 2004 — August 2005 (1 year )
Performed new client acquisition functions for an interactive agency in New York City.
(Partnership; 1-10 employees; Internet industry)
2002 — 2004 (2 years )
Managed a large healthcare account for a Texas consulting firm. Oversaw activities at one of the largest hospitals in America. Able to increase billings over 75%.
(Public Company; Internet industry)
2001 — 2002 (1 year )
(Public Company; Internet industry)
2000 — 2001 (1 year )
Past representative to the Internet Advertising Bureau, the American Advertising Agencies Association, the International Committee on Online Media Measurement, The Strategy Institute, The China Advertising Association, Search Engine Marketing Professionals Organization