
Web, digital and communications professional
United Kingdom

Web, digital and communications professional
United Kingdom
An accomplished creative Information Architect (IA), User Experience Designer (UXD) and Interaction Designer (IXD) with 10 years in online and digital, both client side and agency.
Experienced with running full life cycle projects and providing skill within existing teams.
Excellent stakeholder management and User Centred Design (UCD) evangelist, matching creativity with adding value to organisations.
- Full project life cycle for online programmes
- User experience design (UXD)
- Information architecture (IA / IXD) and usability
- Strong interpersonal, facilitation and presentation skills
- Strong interest in social media, Web 2.0 and virtual communities
(Government Administration industry)
September 2008 — Present (1 year 3 months)
Designing UCD solutions and UCD insight workshops for internal and external stakeholders for Directgov and Government departments, including:
- The Ministry of Justice
- DEFRA
- Job Centre Plus
- Department for Education
- Pension Service
- Directgov extranet
(Legal Services industry)
September 2008 — September 2008 (1 month)
Expert witness report commissioned for court case, based on personal knowledge, experience and examination of evidence.
(Public Company; 10,001 or more employees; RR; Aviation & Aerospace industry)
August 2008 — September 2008 (2 months)
22,000 online users; presences in UK, mainland Europe, USA. Content ranges from standard public access to military restricted engineering data. Undergoing global improvement programme
- Managing the R-R global intranet while permanent position is resourced
- Extension of previous permanent role for Rolls-Royce (see below)
(Public Company; 201-500 employees; Marketing and Advertising industry)
July 2008 — August 2008 (2 months)
• First round of site map and wireframesand recomendations, to focus requirements and drive decission making
• Site will support high-profile nationwide youth football initiative, involving major sponsors and football celebrities
• Social networking, video sharing, upload and display of performance data collected from biometric devices. Delivered to desktop, mobile and desktop widget
• Launching nationwide pilot in 2009, global launch in 2010
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2008 — July 2008 (1 month)
• IA and Interaction Designer for new Barclays loan consolidator tool (launching 2009)
• IA for new Sony Ericsson Xperia phone product launch microsite: http://www.sonyericsson.com/x1
• Wireframes for new Barclays (and Norwich Union) Life Insurance product (www.barclays.co.uk/insurance/life-insurance-summary)
• Wireframes for Sony Rolly UK product site: http://www.sony.co.uk/hub/rolly-dancing-mp3-player
• Wireframes for Vodafone Live Music and review of voting process / experience to increase unsatisfactory rates of confirmed votes
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2008 — June 2008 (1 month)
Redesign IA, site map and content recomendations for Astra Zeneca e-Marketing extranet.
Wireframes for online campaign for Learning Skills Council: http://inourhands.lsc.gov.uk
(Public Company; 10,001 or more employees; PBI; Business Supplies and Equipment industry)
December 2007 — May 2008 (6 months)
Consultancy to assist Pitney Bowes 'International' (UK, Europe + ROW)with connecting with main business intranet programme.
Defining, engaging and skilling a community of intranet publishers within the International part of the business within the context of a global intranet transformation project.
(Privately Held; 11-50 employees; Management Consulting industry)
March 2008 — April 2008 (2 months)
Multi-channel retail benchmarking report (commissioned by CVL).
150 page report to examine 5 top UK general merchandise retailers, benchmark their performance across online / in-store / telephone and catalogue channels, identify innovation and common features.
For internal and external use.
(Public Company; 1001-5000 employees; Publishing industry)
October 2007 — January 2008 (4 months)
Redesign of information architecture for global intranet, governance modelling and stakeholder management.
Followed by creative design for new visual identity and user interface (UI).
(Online Media industry)
2007 — 2008 (1 year )
(Internet industry)
September 2007 — October 2007 (2 months)
Management of internet site (www.IBForum.com) and blog (http://www.intranetlife.com/intranet_benchmarking_for).
Writing, editing news articles and site updates.
(Public Company; 1001-5000 employees; PSON; Newspapers industry)
March 2007 — August 2007 (6 months)
Bottom up IA, creative design, stakeholder management, governance modelling and project management of full life cycle.
Rationalised current numerous intranets and intranet-like applications.
Design and launch new global intranet within 4 months.
(Self-Employed; Myself Only; Internet industry)
March 2007 — March 2007 (1 month)
Contracting, freelancing, speaking and training in online, digital and communications industry (ongoing).
(Public Company; 10,001 or more employees; Airlines/Aviation industry)
July 2005 — March 2007 (1 year 9 months)
- Leading operational management of Rolls-Royce global intranet.
- Raised ranking position from to 8th from 36th against FTSE 100 and public sector equivalent peers in independent benchmarking.
- Responsibility for identifying and overseeing 15 intranet managers and extended global community of ~350 intranet publishers.
- Identification of costs and waste reduction through increased effectiveness and efficiency, with a 56% waste reduction as result of intranet improvement activities.
(Public Company; 10,001 or more employees; Aviation & Aerospace industry)
March 2004 — July 2005 (1 year 5 months)
- Information Architect and web producer for new global intranet subsite.
- Defining requirements through user / stakeholder interviews, card sort and wirefames development and paper prototyping.
- Creation and facilitation of community of practice of web editors and web managers, to further continuous improvement, increase individuals’ capabilities and overall user experience.
- User behaviour advisor for project team investigating learning styles (Myers Briggs) in context of online and offline communications.
(Self-Employed; Myself Only; Public Relations and Communications industry)
January 2002 — March 2004 (2 years 3 months)
Various assignments for SMEs and startups including:
- Requirements definition, heuristic evaluation, and IA for website design
- Integrated marcomms planning and delivery
- Copywriting and script writing
- Visual identity and print design
(Public Company; 10,001 or more employees; MCIP; Telecommunications industry)
April 2000 — December 2001 (1 year 9 months)
Management of UK and Finnish internet presences.
(Public Company; 10,001 or more employees; MCIP; Telecommunications industry)
March 1998 — April 2000 (2 years 2 months)
Defining requirements and design of intranet subsites
Heuristic reviews and proposals for improvement for existing subsites
Hard copy newsletter writer / editor; occasional print and poster design
BA Hons , Contemporary Arts , 1993 — 1996
Majoring in visual art, performance art and music
1982 — 1987
Short-listed for CIPR (Chartered Institue of Public Relations) Excellence Award (2007) for inrtanet improvement work at Rolls-Royce.