Owner, Earthly Ideas ¦ Diversification, Environmental and Marketing Advice
Norwich, United Kingdom
- Current
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- Columnist at Eastern Daily Press
- Owner at Earthly Ideas ¦ Diversification, Environmental and Marketing Advice
- Diversification Partner at Deepdale Farms
- Past
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- Organiser at Deepdale Jazz Festival (Sole Proprietorship)
- Web Marketeer at deepdale.net (Sole Proprietorship)
- Web Development at Virgin Money
- Marketing Communications at Virgin Direct
- Sales and Marketing Manager at Chameleon Safaris Namibia
- Consultant at UNICEF / UNAIDS
- Education
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- Birmingham City University
- Recommended
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5 people have recommended Jason - Connections
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186
connections
- Industry
- Management Consulting
- Websites
Jason Borthwick’s Summary
Jason Borthwick is a business developer and marketeer. Over the last 14 years he’s been using his imagination and vision to drive forward a varied selection of projects. From building backpackers hostels and running HIV/AIDS campaigns in Africa to internal communications at Virgin Direct and diversification projects with the family business in north Norfolk. Now he is an independent consultant giving diversification, environmental and marketing advice. During these projects Jason has become an excellent project designer and implementer and realised his potential as a marketeer. He's been described as a polymath, meaning his knowledge is not restricted to one subject area. The more recent projects have been environmentally friendly, a passion that has developed over the last 14 years and continues to drive the direction of Jason’s career. He chooses jobs and projects that engage his knowledge, drive and imagination.
Jason Borthwick’s Specialties:
Business development
Marketing and PR
Renewable technologies
Creation and development of off-the-wall ideas
Practical problem solving of spatial design
Diversification advice
Public relations
Lease negotiation
Project management
Planning applications
Jason Borthwick’s Experience
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Columnist
Eastern Daily Press
(Newspapers industry)
January 2007 — Present (2 years 7 months)
I write adhoc columns for the Eastern Daily Press about the environment.
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Owner
Earthly Ideas ¦ Diversification, Environmental and Marketing Advice
(Marketing and Advertising industry)
September 2006 — Present (2 years 11 months)
Self employed, providing consultancy and advice on a range of diversification and eco-friendly projects, including business development, project design, planning and marketing.
Developed a successful Leader Local Development Strategy for Waveney Valley accessing over £3m of public funding. Wrote successful Leader Expression of Interest for Suffolk Coast and Vale.
Business Coach for the Profit Through Productivity Programme, Best Practise Forum.
Present around the UK at conferences and courses on subjects including diversification, green business and building a brand. -
Diversification Partner
Deepdale Farms
(Leisure, Travel & Tourism industry)
January 2000 — Present (9 years 7 months)
Tourism facilities - Designed the buildings, project managed the build, directly ran the business for four years before installing managers and now continue to do all the marketing, PR and further business development. Facilities include backpackers hostel, campsite, group hostel, tipis and visitor information centre, catering for 30,000 bed nights a year, £250,000 turnover, 15 staff, mailing list of over 11,000.
Retail site - Designed the site, project managed the build and continue to carry out marketing and PR. Invested approximately £1.5m, all units leased, include Fat Face clothing, Costcutter, Tops Estate Agents, over 50 jobs created. -
Organiser
Deepdale Jazz Festival (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Events Services industry)
1999 — 2006 (7 years)
Conceived and organised festival, which attracted over 2000 people a year and filled the tourism facilities at Deepdale Farm at out of season times.
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Web Marketeer
deepdale.net (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Internet industry)
January 2000 — February 2004 (4 years 2 months)
Design, development and marketing of websites. Took existing very poor sites and new sites and increased readership from 10s a month to 1000s a day.
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Web Development
Virgin Money
(Renewables & Environment industry)
1999 — 2000 (1 year)
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Marketing Communications
Virgin Direct
(Privately Held; 201-500 employees; Financial Services industry)
November 1997 — December 1999 (2 years 2 months)
Developing and ran intranet and internal communications. Carried out staff conferences and idea workshops, wrote internal newsletter and dealt with competition entries.
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Sales and Marketing Manager
Chameleon Safaris Namibia
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
August 1997 — September 1997 (2 months)
Developed website and other marketing material, including setting up overseas sales agents.
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Consultant
UNICEF / UNAIDS
(Government Agency; 10,001 or more employees; International Trade and Development industry)
June 1996 — December 1996 (7 months)
Developed HIV/AIDS communication and World AIDS Day events throughout the country. Built relationships with and between NGO, voluntary, government and foreign government organisations, including first conference on HIV/AIDS in Namibia. Fundraising for projects. Designed and wrote first newsletter for HIV/AIDS related organisations. Oversaw publicity of first public HIV sufferer.
Jason Borthwick’s Education
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Birmingham City University
BTEC HND in Computing (with placement) , Computing and Business Studies , 1990 — 1994
Additional Information
Jason Borthwick’s Websites:
Jason Borthwick’s Interests:
Travel including Western Europe, East Germany, Caribbean, Atlantic Islands, North America, Southern Africa, Eastern Africa, Australasia, Southern Asia, Cuba
Jason Borthwick’s Groups:
Country Landowners Association
Federation of Small Businesses
Association of Environment Conscious Building
East Anglian Business Environment Club
Institute of Environmental Management & Assessment
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Green & Sustainability Innovators & Innovation Network -
Green -
BITC East of England -
Low Carbon Economy
Jason Borthwick’s Honors:
Gold, Green Tourism Business Scheme
Winner, Rural Enterprise Award 'Rural Regeneration', Food and Farming Industry Awards
Sustainable Tourism Award, Tourism in Norfolk Awards
East of England Winner Best Diversification, Best Rural Retailer
Regional Winner East, Britain's Most Beautiful Farm
Mayor's Award for Business Achievement
Jason Borthwick’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
