Jason Blake

Partner, GroupM Entertainment & Sports Partnerships and Vice President, MEC Access

Location
Greater New York City Area
Industry
Marketing and Advertising

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Jason Blake's Overview

Current
  • Partner, GroupM ESP & Vice President, MEC Access at GroupM
Past
  • Senior Director, Brand Partnerships & Business Development at Clear Channel Branded Cities
  • Partner at MarketingJuice
  • Senior Manager, Sponsorship Development at ESPN Internet Group
  • Manager, Sponsorship Development at ESPN
  • Sales Representative at Indiana Pacers
Education
Connections

500+ connections

Jason Blake's Summary

Specialties

General Management, Strategic Planning, Business Development & Sales, Brand Management, Sponsorship Negotiation, Digital Marketing, Traditional & Non-Traditional Media Strategy, Experiential Marketing, Measurement & Analysis, P&L Management, Sports Marketing, Branded Entertainment & Production, Promotions, Proprietary Program Development, Multicultural Marketing, Partnerships, Talent Marketing, Staff Development

Jason Blake's Experience

Partner, GroupM ESP & Vice President, MEC Access

GroupM

Public Company; 10,001+ employees; WPPGY; Marketing and Advertising industry

2013Present (1 year)

GroupM ESP is the Entertainment & Sports Partnerships consultancy within GroupM, the world's leading network of media agencies: Maxus, MEC, MediaCom & Mindshare. Uniquely positioned at the intersection of media & marketing, GroupM ESP is focused on building our clients' businesses through strategic consulting & creative ideation.

Vice President

Brite Promotions

Privately Held; 11-50 employees; Marketing and Advertising industry

20122013 (1 year)

Brite Promotions is an entertainment and experiential marketing agency that creates custom solutions for major brands. The Brite Promotions team has over 15 years experience engaging consumers on behalf of their clients, creating memorable and sharable experiences and content. Clients have included 20th Century Fox, Activision, Coty, Disney, FX, Ghirardelli, LG, MTV Networks, NBC Universal, Paramount Pictures, Smashburger, Sony Pictures, State Farm, TripAdvisor, Turner Broadcasting, Verizon Wireless, and Walmart.

Vice President, Marketing & Client Partnerships

Shecky's

Privately Held; 11-50 employees; Events Services industry

20082012 (4 years)

- Led business development, account management, client marketing, and consumer marketing for female consumer engagement and entertainment company across experiential, digital, branded content, social media, sampling, and marketing services including Shecky’s signature Girls Night Out platform.
- Clients include Allergan, Anheuser-Busch, Bacardi USA, Church & Dwight, Colgate-Palmolive, Dermalogica, LaCroix Water, L’Oreal, Lindt, Nintendo, P&G, Reckitt Benckiser, Remy Cointreau, SKYY Spirits, Sony Electronics, The Body Shop, Unilever, Verizon Wireless, and Yes To Carrots

Vice President, Group Account Director

The Strategic Agency

Public Company; 11-50 employees; Marketing and Advertising industry

20062008 (2 years)

- Directed business development, account management, and client consulting for integrated brand marketing agency, specializing in sports, entertainment, experiential, promotional, and female marketing.
- Clients included A&E Television Networks, Anheuser-Busch, Hershey’s, Modell’s Sporting Goods, New Era, Pepsi Lipton Partnership, Pernod Ricard, and Yahoo! Sports.

Senior Director, Brand Partnerships & Business Development

Clear Channel Branded Cities

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

20052006 (1 year)

- Managed business development effort for new Clear Channel Outdoor division, developing partnerships that integrated client brands into premier retail, entertainment, sports, and lifestyle center properties.
- Partner properties included Westgate City Center in Phoenix, The Pier Shops at Caesars in Atlantic City, and Glorypark in Arlington, TX.

Partner

MarketingJuice

20012005 (4 years)

- Established and ran branded entertainment and partnership marketing agency specializing in sports, entertainment, experiential, and non-traditional marketing.
- Developed new business for agency, providing clients with integrated marketing, media strategy, partnership development, production, promotion, and sponsorship services. Clients included American Apparel, Discovery Channel, ESPN, Frank151, and Miller Brewing Company.

Senior Manager, Sponsorship Development

ESPN Internet Group

Public Company; 5001-10,000 employees; DIS; Broadcast Media industry

19992001 (2 years)

- Managed branded content, sponsorships, promotions, and sales programs across ESPN.com, ESPNRadio.com, EXPN.com, NASCAR Online, NBA.com, NFL.com, Soccernet.com and Superbowl.com.
- Clients included American Express, Coca-Cola, EA SPORTS, Ford, Frito-Lay, Gatorade, Marriott, MasterCard, Miller Brewing Company, and Pizza Hut.

Manager, Sponsorship Development

ESPN

Public Company; 5001-10,000 employees; DIS; Broadcast Media industry

19951999 (4 years)

- Developed, marketed, and fulfilled over 10,000 branded content solutions, sponsorships, and promotions annually on ESPN Networks, syndicated productions, and integrated marketing programs.
- Clients included 7UP, Anheuser-Busch, AT&T, Blimpie, Burger King, Coors Light, EA SPORTS, Outback Steakhouse, Polaroid, Rogaine, Sears, State Farm, Sprint, and Wendy’s.

Sales Representative

Indiana Pacers

19941995 (1 year)

Jason Blake's Skills & Expertise

  1. Digital Marketing
  2. Partnerships
  3. Negotiation
  4. Integrated Marketing
  5. Relationship Marketing
  6. Sports Marketing
  7. Brand Management
  8. Multicultural Marketing
  9. Strategic Planning
  10. Digital Media
  11. Talent Booking
  12. Marketing
  13. New Business Development
  14. Sponsorship
  15. Content Strategy
  16. Advertising
  17. Social Media
  18. Entertainment
  19. Business Development
  20. Account Management
  21. Entrepreneurship
  22. Strategy
  23. Television
  24. Social Media Marketing
  25. Creative Direction
  26. Brand Development
  27. Strategic Partnerships
  28. New Media
  29. Digital Strategy
  30. Brand Awareness
  31. Online Marketing
  32. Marketing Communications
  33. Email Marketing
  34. Media Planning
  35. Social Networking
  36. Marketing Strategy
  37. Partnership Marketing
  38. Media Buying
  39. Mobile Marketing
  40. Online Advertising
  41. Interactive Marketing
  42. Public Relations
  43. Creative Strategy
  44. B2B Marketing
  45. Management
  46. Advertising Sales
  47. Sales
  48. Corporate Communications

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Jason Blake's Education

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