Jason Baer (@jaybaer)

Current

• Partner Ambassador at ExactTarget
• Social Media Strategist, Author & Trainer at Convince & Convert

Past

• Vice President of Strategy, Marketing, and Media at Off Madison Ave
• Senior Director of Interactive Services at Mighty Interactive
• Owner and Founder at Mighty Interactive

• Senior Director at Visitalk.com
• General Manager and Co-Founder at azfamily.com
• VP Marketing at Internet Direct

see less...

3 more...

Education

• University of Arizona

Recommended

16 people have recommended Jason

Connections

500+ connections

Industry

Marketing and Advertising

Jason Baer (@jaybaer)’s Summary

Jason Baer is a forest-dwelling restaurant critic with a passion for Tequila and all things social media.

As President of Convince & Convert, Jason consults with corporations and public relations firms, helping them harness the awesome power of social media strategy.

He spreads his "think social media tools last, not first" message through numerous conference speaking gigs, his Convince & Convert blog, and social media training seminars.

Jason spent 15 years running digital marketing agencies, and has consulted for more than 700 companies - and 25 of the Fortune 1000. He's @jaybaer on Twitter.

Jason Baer (@jaybaer)’s Specialties:

Social media strategies and consulting, social media training, email marketing, Internet marketing, Internet advertising

Jason Baer (@jaybaer)’s Experience

• Partner Ambassador

  ExactTarget

  (Privately Held; Computer Software industry)

  April 2009 — Present (8 months)

  I'm currently the part-time Partner Ambassador for ExactTarget. My role is to bring ExactTarget partners and resellers together to create a thriving community.
  
  I also serve as a conduit and sounding board for partner feedback to help make ExactTarget the best possible company.

• Social Media Strategist, Author & Trainer

  Convince & Convert

  (Privately Held; Public Relations and Communications industry)

  July 2008 — Present (1 year 5 months)

  Jason Baer is a forest-dwelling restaurant critic with a passion for Tequila and all things social media. As President of Convince & Convert, Jason consults with corporations and public relations firms, helping them harness the awesome power of social media strategy. He spreads his "think social media tools last, not first" message through numerous conference speaking gigs, his Convince & Convert blog, and social media training seminars. Jason spent 15 years running digital marketing agencies, and has consulted for more than 700 companies - and 25 of the Fortune 1000. He's @jaybaer on Twitter.

• Vice President of Strategy, Marketing, and Media

  Off Madison Ave

  (Internet industry)

  2007 — 2008 (1 year )

  Oversee all strategic planning, advertising, marketing, and media programs for more than 25 local, regional and national clients. Managed staff, developed detailed marketing plans, assessed ROI and made on-the-fly changes to marketing tactics to achieve results and exceed client expectations.

• Senior Director of Interactive Services

  Mighty Interactive

  (Marketing and Advertising industry)

  July 2000 — May 2005 (4 years 11 months)

• Owner and Founder

  Mighty Interactive

  (Privately Held; 1-10 employees; Online Media industry)

  June 2000 — April 2005 (4 years 11 months)

• Senior Director

  Visitalk.com

  (Privately Held; 51-200 employees; Online Media industry)

  January 2000 — June 2000 (6 months)

• General Manager and Co-Founder

  azfamily.com

  (Privately Held; 11-50 employees; Online Media industry)

  August 1996 — January 2000 (3 years 6 months)

• VP Marketing

  Internet Direct

  (Privately Held; 11-50 employees; Internet industry)

  1994 — 1995 (1 year )

Jason Baer (@jaybaer)’s Education

• University of Arizona

  BS , Political Science

  Activities and Societies:

  Flinn Scholar, Phi Beta Kappa, Student Union Activities Board

Additional Information

Jason Baer (@jaybaer)’s Interests:

Social media and email consulting. Reviewing restaurants. Drinking wine.

Jason Baer (@jaybaer)’s Groups:

Email Experience Council
Web Analytics Association
Subscriber's Rule
Gurooze.com - contributing writer
TalentZoo.com - contributing writer
SocialMediaToday.com - contributing writer

•    Inbound Marketers - For Marketing Professionals
•    MarketingSherpa
•    ExactTarget Users
•    Social Media Today
•    Forty Under 40 - Phoenix
•    MarketingProfs
•    Email Experience Council
•    Online Marketing Summit Education Network
•    Flinn Scholars
•    Flagstaff Arts & Business Alliance
•    ExactTarget Partners
•    AZIMA
•    Marketing Partners Memos
•    MarketingProfs Events
•    SocialMediaAZ
•    The Whale Hunters

Jason Baer (@jaybaer)’s Honors:

ADDYs
Pollies
Web Marketing Awards
Ranking Arizona - Best Internet Marketing Firm in Phoenix (4 years running)
Marketing Sherpa Email Excellent Awards

Jason Baer (@jaybaer)’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch