Jason Lancaster

Current

President at Spork Marketing, LLC

Past

Manager of CPA Empire at Media Breakaway, LLC
Sales Manager at Stevinson Auto
Finance Manager at Stevinson Automotive

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Education

Colorado School of Mines
Eaglecrest High School

Recommended

2 people have recommended Jason

Connections

89 connections

Industry

Internet

Websites

Jason Lancaster’s Summary

My official bio: Jason’s resume and experience - he’s an engineering school graduate with an accomplished sales and marketing background - is anything but typical. Before starting Spork Marketing, Jason worked for a Denver-based internet marketing firm, MediaBreakaway. During his time with MediaBreakaway, Jason gained the knowledge he needed to successfully start his own internet marketing company.

Prior to his career in internet marketing, Jason spent 9 years working for the Stevinson Automotive group in Denver. Jason’s career in auto sales began while he was attending the Colorado School of Mines. Working as a sales consultant during the school year, Jason paid most of his way through college. Upon graduating with a degree in Civil Engineering, Jason accepted a position as a finance manager at Stevinson’s Golden Ford. Soon after Jason became a sales manager and spent the rest of his career in the car business managing, training salespeople, marketing, and building the "bottom line."

Jason often likens his career in the auto industry to “the business school of hard knocks.” The auto industry was struggling nearly the entire time Jason worked in auto dealerships, producing a fierce business environment. This intense competition amid a shrinking marketplace left little margin for error, and it was in these circumstances that Jason learned about the importance of simple, efficient, and effective marketing.

Jason’s experience in the auto industry also taught him the importance of managing costs. Accordingly, one of Jason’s core beliefs is that he won’t work with a client unless he knows he can make a difference. Simply “throwing money against the wall” is unacceptable.

Jason Lancaster is also an avid basketball fan and player (although admittedly not very good), an occasional mountain bike rider, and a bit of a work-a-holic. He currently lives in Denver, Colorado, with his beautiful fiancée, Sara, who he will marry in October.

Jason Lancaster’s Specialties:

Search engine marketing and optimization is my core expertise in the arena of internet marketing. I have complimentary skills in web development, design, and programming.

Jason Lancaster’s Experience

President

Spork Marketing, LLC

(Internet industry)

March 2007 — Present (2 years 9 months)

Most of my time is spent on my own internet properties. However, I do offer consulting services in all areas of internet marketing. My expertise is in search engine marketing and optimization, blog marketing and development, and affiliate marketing.
Manager of CPA Empire

Media Breakaway, LLC

(Privately Held; 11-50 employees; Internet industry)

September 2007 — February 2008 (6 months)

Great opportunity to work for a fantastic company that ultimately led me to going out on my own.
Sales Manager

Stevinson Auto

(Privately Held; 51-200 employees; Automotive industry)

June 2003 — September 2007 (4 years 4 months)

Manage sales force. Training, development, and certification of sales force. Created and managed government and internet sales teams. Managed new and used car advertising campaigns. Purchased new and used vehicles.
Finance Manager

Stevinson Automotive

(Privately Held; 51-200 employees; Automotive industry)

June 2001 — June 2003 (2 years 1 month)

Obtained auto financing for customers. Sold a variety of finance and insurance products. Worked with local and national lenders to secure financing for customers with a wide variety of credit backgrounds, including sub-prime.

Jason Lancaster’s Education

Colorado School of Mines

1997 — 2001
Eaglecrest High School

Additional Information

Jason Lancaster’s Websites:

Jason Lancaster’s Interests:

Basketball, mountain biking, cooking, foreign policy, and a lot of geeky internet stuff.

Jason Lancaster’s Groups:

SEMPO

On Startups - The Community For Entrepreneurs
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
Colorado Internet Marketing
Automotive Digital Marketing
CPA Advertising Association
Online Lead Generation
SEO SEM (Search Engine Optimization & Internet Marketing)
Colorado School of Mines Alumni Association (CSMAA)
5280 Linked
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