Jason Ford

Current

• Director of Interactive Strategy at Tocquigny

Past

• Interactive Product Manager at nFusion
• Director at Tocquigny
• Director at Deluge Studios

• Freelance Consultant and Developer (Self-employed)
• Interactive Developer at Epic Software

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Education

• University of North Texas

Recommended

9 people have recommended Jason

Connections

371 connections

Industry

Internet

Websites

• My Company
• My Website

Jason Ford’s Summary

Over 12 years experience in interactive with a passion for creating demand, building brands, and changing lives through the intersection of creativity and technology.

Jason Ford’s Specialties:

Integrated marketing strategy, creative direction, interaction design, information architecture, usability planning, persona development, content strategy, web product strategy, management, and specifications, project scoping and management, partner/vendor relationship management, web application development, SEM/SEO, mobile marketing

Jason Ford’s Experience

• Director of Interactive Strategy

  Tocquigny

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  July 2007 — Present (2 years 1 month)

  Responsible for interactive marketing strategy and execution across all agency accounts. Leadership and management of technology and user experience teams. Integration with creative, media, and client services senior management counterparts to set direction for all agency work and ensure effective, on-strategy execution.

• Interactive Product Manager

  nFusion

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  November 2006 — July 2007 (9 months)

  Leadership of strategy and execution for web initiatives including persona development, audience and competitive analysis, content and promotional strategy, interaction design, SEO, and project management.

• Director

  Tocquigny

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 2005 — November 2006 (1 year 11 months)

  Interactive thought leadership and consulting. Client leadership. Web product management and user experience design. Emerging technology evaluation. New business development. Vendor selection/management.

• Director

  Deluge Studios

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  September 2003 — December 2004 (1 year 4 months)

  Strategic consulting and client management. Business development. Agency branding. Staffing and team management. Interaction design. Hands-on development.

• Freelance Consultant and Developer

  Self-employed

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  August 1998 — July 2003 (5 years)

  Front-end and business logic design and coding for web, CD-ROM, and tablet PC. Information architecture, video production, project estimating, and client management.

• Interactive Developer

  Epic Software

  (Marketing and Advertising industry)

  1995 — 1998 (3 years)

  Interaction design, animation, and coding for web and kiosk applications. Development team leadership.

Jason Ford’s Education

• University of North Texas

  B.A. , Music, Jazz

Additional Information

Jason Ford’s Websites:

• My Company
• My Website

Jason Ford’s Groups:

American Press Institute - Discussion Leader, Wharton Business Technology Conference - Panelist

•    Wharton Technology Conference Speakers
•    Boxes and Arrows