Jas Dhaliwal
Director of Social Media | Social Media Strategist | Community Specialist | Blogger | Speaker
- Location
- San Francisco Bay Area
- Industry
- Marketing and Advertising
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Jas Dhaliwal's Overview
- Current
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- Director, Social Media Communities and Online Engagement at AVG Technologies
- Blogger at The Web Pitch.com
- Past
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- Head of Social Media Communities at AVG Technologies
- Social Media Marketing Specialist at Microsoft
- Service Delivery Manager - UK at Firmenich
- Education
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- Brunel University
- Recommendations
-
20 people have recommended Jas
- Connections
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500 connections
- Websites
Jas Dhaliwal's Summary
Jas Dhaliwal is the Director of Social Media Communities and Online Engagement for AVG Technologies (Internet Security market leader). As an expert in social media spanning the globe, he has worked with some of the web’s leading technology companies.
As a social media strategist, thinker, blogger, advisor and influencer, he has helped businesses to discover new ways of leveraging social media, to engage and connect with customers. He focuses on four core areas: listening, content marketing, community building and outreach.
Prior to joining AVG, Jas was the Global Social Media Specialist for Microsoft's Most Valuable Professional (MVP) Award Program. During his tenure, he built the social media strategy and engaged with brand advocates resulting in a highly engaged community spanning four continents.
Prior to Microsoft, Jas worked within a number of Global IT management as a Service Delivery Manager and was responsible for leading teams across EMEA in variety of management and technical roles. During his tenure, he was responsible for the corporate deployment of various Microsoft technologies and security solutions.
Jas has an MBA, specialising in Digital Marketing from London's Brunel University and holds a BSc (Hons) in Information Systems. He is also a Chartered Member of the British Computer Society (BCS). He blogs on a variety of digital marketing topics at: www.thewebpitch.com and also www.geekmarketer.com. He speaks at conferences on topics related to social media and community building.
Specialties
Social Media, Community Management, The Visual Web, Client Engagement, Blogs, Blogging, Strategy, Consultancy, Social Media Director, Public Speaking, Web 2.0 and the Social Web. Currently obsessed with building a social media ecosystem of highly engaged customers and influencers and leading a global team to exceed business objectives.
Jas Dhaliwal's Experience
Director, Social Media Communities and Online Engagement
AVG Technologies
Public Company; 501-1000 employees; Computer Software industry
November 2012 – Present (7 months) London, United Kingdom
Currently responsible for setting and executing AVG's Social Media strategy for Community and Brand Advocacy.
Notable Social Media Awards:
- Most Socially Devoted Business in Q3 2012 from SocialBakers.com.
- Most Social Business award in 2012 by Useful Social Media
- Computer Weekly 2011 Award for Best Use of Social Media (Private Sector).
Blogger
The Web Pitch.com
January 2007 – Present (6 years 5 months)
Responsible for writing and maintaining a blog focussing on how small business can utilise the power of disruptive Web technologies.
Managed website growth, design and marketing. Required to stay up-to-date with latest Web developments. Occasional interviews with small firms and industry experts. Also, book reviewer of Business/Web titles from various UK publishers.
Head of Social Media Communities
AVG Technologies
Public Company; 501-1000 employees; Computer Software industry
January 2010 – November 2012 (2 years 11 months) London, United Kingdom
As AVG's Head of Communities, I am responsible for the Brand Advocacy Programme and managing a community of key influencers to ensure strong advocacy of AVG's products. I build, maintain and nurture AVG's social media presence.
Key Responsibilities:
• Growing and managing AVG’s social properties – (1.6m+ Facebook fans, 100k+ Twitter followers and 7.1m+ YouTube views).
• Driving engagement with AVG consumers through social media channels
• Creatively and proactively building a community of advocates and influencers, that act as both beta testers for new launches and as brand advocates for the business.
• Creating monthly reports on insights and customer feedback which are utilised by senior management, product development, marketing and corporate communications to evaluate and respond to customer needs.
• Developing a plan to grow the community and maintain constant engagement within agreed KPIs.
• Providing best practice guidance in the areas of content and service development, online facilitation and member outreach
• Identifying and analysing issues, patterns and trends in customer requests and product performance.
• Building user engagement online to drive the AVG brand in consumer and small business segments in all of AVG’s global markets including US, UK, Asia Pacific, Latin America and mainland Europe.
Current Social Portfolio:
http://blogs.avg.com
http://www.facebook.com/AVGFree
http://www.twitter.com/AVGFree
http://www.twitter.com/OfficialAVGNews
http://www.flickr.com/photos/officialavg/sets/
http://www.youtube.com/OfficialAVG
Social Media Marketing Specialist
Microsoft
Public Company; 10,001+ employees; MSFT; Computer Software industry
November 2008 – December 2009 (1 year 2 months)
I worked as a Social Media Specialist within the Microsoft Most Valuable Professional (MVP) Award Program.
I developed and executed a Social Media Strategy and initiatives to provide awareness and engagement of the MVP Award Program.
Utilising current social media technologies to listen, engage with, and intersect community members in the online and offline space. Working closely with the Seattle team, to broadly deploy a series of initiatives across EMEA, APGC, The Americas, Latin America and Japan.
My responsibilities included:
Managing two Microsoft blogs and providing regular updates to the MVP Facebook Fan Page and Twitter sites.
Measuring the social media strategy using internal/external monitoring tools and presenting findings to internal stakeholders.
Driving engagement with cross-functional groups to educate, evangelise and provide awareness of MVPs through social media.
Preparing and participating within a number of internal presentations to all internal Microsoft stakeholders.
Initiating and managing events and campaigns with regional agencies and internal stakeholders. (MVP Global Summit).
Developing roadmaps, updating documentation and participating in weekly strategy meetings with the Seattle team.
Key highlights:
PR Buzz generated through Twitter of the MVP Global Summit 2009 event. The event was picked up by the global IT media:
The 10 best tweets (so far) from Microsoft's MVP Summit by
ZDNet’s Mary Jo- Foley - http://tinyurl.com/bd7xgj
Microsoft’s own private Macworld by Techflash’s Todd Bishop http://tinyurl.com/byzhsn
Microsoft enthusiasts atwitter at MVP summit by CNET’s Ina
Fried – http://tinyurl.com/abgu9m
Service Delivery Manager - UK
Firmenich
Privately Held; 5001-10,000 employees; Chemicals industry
November 2007 – September 2008 (11 months)
A short term contract position, where I managed the Technical and Service Delivery for three sites in the UK, supervising an internal IT team and a remote team of IT vendors.
The primary objective was to deliver a world class, proactive support service to the business. Day-to-day responsibilities included ensuring the local IT environment (workstations, servers, telecoms, LANs, WANs, video conferencing, aecurity, asset compliance) adhered to agreed SLAs.
EMEA Service Delivery Manager
Firmenich
Privately Held; 5001-10,000 employees; Chemicals industry
September 2004 – August 2006 (2 years)
Selected to co-ordinate the Service Delivery team, to ensure high levels of customer satisfaction across thirteen sites within the region. Maintained regular contact with customers to understand local needs and provided support when they had questions or concerns. Delivered a customised marketing strategy and delivered marketing plan within budget. Developed customer relationship strategies with senior managers, gaining trust through the delivery of quality services. Helped facilitate the function from support partner to a credible business partner. Led a ten person internal team and guided technical support and marketing initiatives for the group. Successfully delivered a number of pan EMEA improvement initiatives that addressed customer needs, reporting to the Service Delivery Director of U.S. operations.
Technical Support Manager UK
Firmenich
Privately Held; 5001-10,000 employees; Chemicals industry
November 1999 – August 2004 (4 years 10 months)
Responsible for hardware, data communications, security and disaster recovery planning . The role was varied, incorporating strategic and hands-on involvement, plus a consultancy role within Europe. As a key member of the global team, I progressed to become the European Service Delivery Manager.
Support Analyst
BAA
Public Company; 10,001+ employees; Airlines/Aviation industry
1998 – 1999 (1 year)
Millennium Bug Support Analysis for London Heathrow Terminal 4
Jas Dhaliwal's Skills & Expertise
- Social Media Marketing
- Social Media
- Social Networking
- Social Media Measurement
- Social Media Outreach
- Social Media Strategist
- Social Media Integration
- Social Media Education
- Social Media Consulting
- Blogging
- Blog Marketing
- Community Management
- Community Engagement
- Community Building
- Online Communications
- Blogger
- Experienced Speaker
- Customer Experience
- Geek Culture
- Product Launch
- Cross-functional Team Leadership
- Segmentation
- Facebook Marketing
- Facebook Fan Page Creation
- YouTube
- Flickr
- Google Apps
- Google+
- Community Development
- Social Networking Strategy
- Forums
- Integrated Marketing
- Marketing Strategy
- Digital Marketing
- Strategy
- Social Web
- Online Social Networking
- Digital Media
- Content Strategy
- Digital Strategy
Jas Dhaliwal's Honors and Awards
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John Quinn Memorial Prize
Brunel University- August 2007
Awarded for outstanding contribution during my MBA studies
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2011 AVG Employee Recognition Award
AVG Technologies- March 2012
Awarded the Q4 2011 Employee Award for outstanding contributions during the quarter.
Jas Dhaliwal's Education
Brunel University
MBA, Majored in Digital Marketing
2006 – 2007
Focused on digital marketing during the full time MBA programme, to add formal knowledge to existing hands-on experience. Leveraged experience of managing projects budget to better understand corporate finance, marketing and I.S. issues at an enterprise scale. Successfully completed modules in: Corporate Strategy, Entrepreneurial Management, Managing People and Organisations, International Business, Corporate Finance, Strategic Marketing and Strategic Planning for Information Systems. Co-wrote an article entitled, “Punching above their weight with Web 2.0: the rise of the gifted amateur”. The article led to a dissertation research project entitled, “The Web Pitch – How small businesses are successfully using Web 2.0 technologies as marketing tools”. (http://www.thewebpitch.com)
Awarded the John Quinn Memorial Prize for outstanding contribution to the MBA programme
Jas Dhaliwal's Additional Information
- Websites:
- Interests:
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Technology, IT, Virtualisation, Social Media, New Media, Podcasting, Digital Media, Videocasting, Vlogging, Podcasts, Newmedia, Blogging, Writing, Viral Marketing, Brand Management, Continuous Improvement, Productivity, Hacks, Cloud Computing
- Groups and Associations:
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Chartered Member of The British Computer Society (MBCS CITP)
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- Honors and Awards:
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Awarded John Quinn Memorial Prize - Brunel University 2007
Contact Jas for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
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