Jarid Lukin

Current

• Director of Marketing at Jones Apparel Group

Past

• E-Commerce Manager at Brooks Brothers
• Vice President of E-Commerce at Alacra
• E-Commerce Business Manager at LEGO Direct

• Senior Technology Manager at Urbanfetch
• Management Consultant at PricewaterhouseCoopers

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Education

• New York University
• University of Pennsylvania

Recommended

3 people have recommended Jarid

Connections

216 connections

Industry

Internet

Websites

• Brooks Brothers
• The Freemium Business Model
• NFL Sunday Strategy

Jarid Lukin’s Summary

Jarid is an e-commerce executive with over 10 years of experience in internet retailing and online marketing with both startups and established brands in the B2C and B2B marketplaces.

Jarid recently coined the term 'freemium' to describe the business model popularized by Web 2.0 companies and articulated by venture capitalist Fred Wilson.

Jarid Lukin’s Specialties:

E-commerce:
Web Analytics, Search Engine Marketing (PPC), Search Engine Optimization (SEO), Email Marketing, Affiliate Program Management, Usability, User Interface Design, Enterprise Search

Software:
MS Project, Visio, HitBox (HBX), Webtrends, Visual Studio, SQL Server, Oracle, Ecometry, Photoshop

Technology:
Java, JavaScript, Visual Basic, VBScript, SQL, XML, XSL, ASP, CSS, HTML, DHTML, C, C++

Jarid Lukin’s Experience

• Director of Marketing

  Jones Apparel Group

  (Public Company; 10,001 or more employees; JNY; Apparel & Fashion industry)

  May 2008 — Present (1 month)

• E-Commerce Manager

  Brooks Brothers

  (Privately Held; 1001-5000 employees; Retail industry)

  February 2007 — May 2008 (1 year 4 months)

• Vice President of E-Commerce

  Alacra

  (Privately Held; 51-200 employees; Internet industry)

  June 2005 — January 2007 (1 year 8 months)

• E-Commerce Business Manager

  LEGO Direct

  (Privately Held; 5001-10,000 employees; Internet industry)

  November 2000 — June 2005 (4 years 8 months)

• Senior Technology Manager

  Urbanfetch

  (Privately Held; 51-200 employees; Internet industry)

  December 1999 — October 2000 (11 months)

• Management Consultant

  PricewaterhouseCoopers

  (Partnership; 10,001 or more employees; Information Services industry)

  August 1998 — November 1999 (1 year 4 months)

Jarid Lukin’s Education

• New York University

  MBA, Marketing, Information Systems, September 2002 — August 2005

  Leonard N. Stern School of Business
  Kenneth G. Langone Program for Working Professionals

• University of Pennsylvania

  BS, Electrical Engineering, September 1994 — May 1998

  Activities and Societies:

  Benjamin Franklin Scholar, Community House Dormitory Residential Advisor, University of Pennsylvania Baseball Club

Additional Information

Jarid Lukin’s Websites:

• Brooks Brothers
• The Freemium Business Model
• NFL Sunday Strategy

Jarid Lukin’s Groups:

Shop.org, Direct Marketing Association, WebSideStory Customer Advisory Board, The Web Analytics Forum

•    Online marketing member
•    Shop.org - New York City Region member
•    Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals member
•    OnlineRetailJobs.com member
•    Search Marketing Salon member
•    E-Commerce Solutions member

Jarid Lukin’s Honors:

SPEAKING ENGAGEMENTS:
• WebSearch University, Searching for Business Information, New York, NY, May, 2006
• WebSideStory HBX User Forum, Using HBX for Effective A/B Testing, Santa Monica, CA, May, 2004
• The Web Analytics Forum,Using Web Analytics & A/B Testing to Improve Your Site, Las Vegas, NV, April, 2004
• Jupiter Search Engine Strategies, Measuring Pay-Per-Click Success, New York, NY, March, 2004