Jared Vestal

Current

Database Marketing Manager at Cision
Director of Marketing at Fitannica LLC

Past

Marketing Strategist at Quinetix LLC
Consultant at Biotest Laboratories, LLC
Media Services Specialist at Nixon Peabody LLP

Sr. Web Marketing Consultant at Kyle Timothy Home LLC

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Education

Rochester Institute of Technology
Rochester Institute of Technology

Recommended

4 people have recommended Jared

Connections

75 connections

Industry

Marketing and Advertising

Websites

My Company

Jared Vestal’s Summary

Results-oriented MBA professional with practical experience in business intelligence, CRM system management, marketing strategy, analytics, interactive marketing campaign development, research, and project management.

Jared Vestal’s Specialties:

Analytics, practical application of fact-based decisioning.

CRM system management and business process integration.

Strategy - data-based segmentation/targeting, budgeting, pricing, B2B, B2C.

Direct Marketing, campaign metrics & optimization.

Interactive marketing- web analytics/SEM strategy, managing KPIs, funneling, trend analysis.

Reporting, ad hoc graphics creation, presentation development.

Market Research - competitive, industry analysis.

Jared Vestal’s Experience

Database Marketing Manager

Cision

(Public Company; 1001-5000 employees; Public Relations and Communications industry)

March 2008 — Present (7 months)

Managing marketing/sales force integration via CRM system and business process improvements. Improving marketing efforts as a qualified lead funnel, facilitating scoring/prioritization of leads for new and renewal sales. Client segmentation, profiling. Defining key areas for growth in cross and up-selling and high-priority clusters. Guiding ongoing efforts for predictive modeling.

Development and management of iterative marketing efforts for granular data collection. Point-of-contact for data vendors, managing data acquisition/integrity/cleansing. Data-mining, analysis, and ad hoc reporting to facilitate strategic business decisions.

AdWords: managing KPIs, developing scorecards, allocation of $100,000+ yearly budget.
Director of Marketing

Fitannica LLC

(Privately Held; 11-50 employees; Internet industry)

October 2006 — Present (2 years)

Championing all marketing activities as well as both business-level and corporate-level strategies for startup fitness social networking site. Managing team of marketing and usability professionals. Generating all potential organic and traditional growth initiatives, retention strategies, revenue streams. Identifying industry trends and opportunities. Gathering all competitive and market intelligence. Estimating business and industry profitability and growth rates. Business development strategy and execution.
Marketing Strategist

Quinetix LLC

(Privately Held; 11-50 employees; Management Consulting industry)

March 2007 — March 2008 (1 year 1 month)

Interpreting analytic data, generating useful recommendations for C-level Fortune 1000 clients. Collaborating on intelligence-based database marketing initiatives including acquisition and targeting strategies, retention, cross-selling, profitability and pricing. Strategizing on campaign management, customer segmentation, and budget allocation. Developing strategic plans by means of client-specific performance indicators. Routinely working with and maintaining the integrity of very large amounts of confidential data including customer databases, SAS output, and statistical model collateral.

Managing SEO and web analytics initiatives, optimizing online ad spend, campaign testing & refinement. Owning metrics for website conversion rates and traffic. Recommending and championing site content changes aligned with current web marketing goals.

Internal process improvement, project management.

Reports directly to CEO, Director of Marketing Intelligence, VP Marketing Strategies.
Consultant

Biotest Laboratories, LLC

(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

February 2006 — April 2007 (1 year 3 months)

Developed strategic plan for 2007 identifying core competences, practical benchmarks, and market conditions for supplement industry. Managed and moderated conversation threads and media on highly interactive fitness-related forum, www.t-nation.com. Assured quality of site and integrity of brand through applying managerial decisions in a fast-paced virtual workspace.
Media Services Specialist

Nixon Peabody LLP

(Privately Held; 1001-5000 employees; Legal Services industry)

June 2004 — September 2005 (1 year 4 months)

Handled all aspects of media production in a high-stress, deadline-oriented corporate law firm. Responsibilities included print/web design, wide format printing, workflow analysis, and proofreading legal exhibits, legal documents and marketing media for spelling, grammar, style and design elements. Ensured that all jobs were produced with finest possible quality and timely delivery to satisfy firm and client expectations. Worked closely with attorneys in a courteous and professional manner. Consulted on purchasing of digital print materials and equipment. Assisted with production schedules, estimated costs, prepared progress reports on client-billable hours. Managed outsourcing, determining best vendor and workflow to meet crucial trial and internal deadlines. Championed department-wide switchover to Adobe design software that led to increased productivity. Participated in bi-weekly department meetings.
Sr. Web Marketing Consultant

Kyle Timothy Home LLC

(Privately Held; 1-10 employees; Design industry)

September 2004 — May 2005 (9 months)

Served as producer for all planning and design stages of major web publishing project, solicited bids for web hosting, developed concepts for client. Ensured cross-media integrity of client brand. Supervised and worked alongside two-person design team to create a winning web experience that increased client business and prominence within NYC interior design industry.

Jared Vestal’s Education

Rochester Institute of Technology

MBA, Marketing/Management, 2005 — 2006
Rochester Institute of Technology

BS, Graphic Media, 2001 — 2005

High Honors

Activities and Societies:

Presidential Scholarship, Founder/President RIT Weightlifting