Jared Vestal

Current

Director of Marketing Analytics at Restaurant.com
Director of Marketing at Fitannica LLC

Past

Database Marketing Manager at Cision
Manager, Quantitative Solutions at Quinetix LLC
Management Consultant at Biotest Laboratories, LLC

Media Services Specialist at Nixon Peabody LLP
Senior Web Marketing Consultant at Kyle Timothy Home LLC

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Education

Rochester Institute of Technology
Rochester Institute of Technology

Recommended

5 people have recommended Jared

Connections

122 connections

Industry

Marketing and Advertising

Websites

Jared Vestal’s Summary

Strategic marketing professional with industry-leading experience in business intelligence, business-to-consumer and business-to-business marketing, web analytics, web property development, user experience management, and spearheading both primary and secondary research. Extensive history of developing, managing, and presenting large-scale quantitative analyses and strategic direction for organizations in many varied industry verticals. Track record of achieving and surpassing aggressive performance goals.

Jared Vestal’s Specialties:

Analytics
* Segmentation
* Predictive Modeling
* Media Mix Modeling
* Multi-Variate Analyses
* Retention
* Data Visualization

Web Analytics
* Content Optimization (A/B, Taguchi)
* Revenue & Conversion Pathing
* 360° View of Customer
* Merging back-office data
* Enterprise analytic platforms (Omniture SiteCatalyst, Coremetrics, GA, etc.)

Jared Vestal’s Experience

Director of Marketing Analytics

Restaurant.com

(Privately Held; Marketing and Advertising industry)

May 2009 — Present (3 months)
Director of Marketing

Fitannica LLC

(Privately Held; Internet industry)

October 2006 — Present (2 years 10 months)

A start-up social media company, Fitannica is a social utility that networks fitness-oriented people with products, venues, and each other.
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Champion all marketing activities as well as both business-level and corporate-level strategies. Lead team of marketing, PR, site development/usability professionals. Drive business development strategy and execution.

* Developed pro forma financials and pitch deck which led to securing first-round investments.

* Successfully developed forecasting model for the adoption of social media applications through the 2008 calendar year that proved to be accurate to ±2% in validation.
Database Marketing Manager

Cision

(Public Company; Public Relations and Communications industry)

March 2008 — April 2009 (1 year 2 months)

Client and prospect segmentation. Data mining, analysis, dashboarding. Defining growth areas in both cross/up-selling and identification of high-priority clusters. Determining ROI for marketing initiatives via media mix modeling and other analytic techniques. Spearheading ongoing efforts for predictive modeling and behavioral lead scoring. Delivering high-level strategic analyses steering overall corporate direction/go-to-market strategies.

Managing marketing/sales force integration via CRM system and process improvements. Improving marketing as qualified lead funnel, scoring of leads for new and renewal business.

Developing iterative marketing efforts for granular data collection and analysis. Point-of-contact for all data and analytic vendors, managing data integrity.

us.cision.com: managing KPIs, developing scorecards, ownership of $120,000+ yearly AdWords budget, partnering with IT and web development team to enable demographic, qualitative and behavioral data collection.
Manager, Quantitative Solutions

Quinetix LLC

(Privately Held; Market Research industry)

March 2007 — March 2008 (1 year 1 month)

Acquired by Acxiom in 2008, Quinetix provides analytics and modeling for customer development among category leaders in many diverse industry verticals.

Developed and delivered enterprise-level business intelligence solutions. Managed multiple project teams. Deliverables included customer acquisition & targeting, retention/risk modeling, cross-selling, and pricing by way of predictive modeling & other complex quantitative approaches. Owned internal web content/analytics functions.

* Architected and refined B2C direct response media mix conversion model which resulted in more than 200% increase in conversion.

* Managed predictive model cross-selling strategy for category-leading payment processing client which generated estimated $15-20MM revenue in year one alone.

* Implemented A/B testing & campaign management, resulting in 30% reduction in bounce rate, 30% increase in unique page views, & closing of largest U.S. banking institution as a client.
Management Consultant

Biotest Laboratories, LLC

(Health, Wellness and Fitness industry)

January 2006 — April 2007 (1 year 4 months)

A leader in the sports and diet supplementation industry, Biotest is a multi-channel purveyor of protein powders, energy drinks, and other similar products.
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Developed annual strategic plan to identify core competences, practical benchmarks, and market conditions for supplement industry. Directed vision and focus of product management teams. Detailed efforts for customer segmentation, cross-selling, and contextual promotions. Spearheaded major storefront improvements via usability audits and A/B testing.

* Delivered web analytics-based pathing reports and site improvements leading to substantial increases in conversions, average order value, and items per order.

* Correctly identified gaps in the product portfolio related to future fitness and wellness-related needs.
Media Services Specialist

Nixon Peabody LLP

(Partnership; Law Practice industry)

June 2004 — September 2005 (1 year 4 months)

Handled all aspects of media production in deadline-oriented corporate law firm. Responsibilities included print/web design, wide format printing, workflow analysis, and traditional proofreading. Ensured that all jobs were produced with finest possible quality and timely delivery to satisfy firm and client expectations. Consulted on purchasing of digital print materials and equipment. Assisted with production schedules, estimated costs, prepared reporting on client-billable hours. Managed outsourcing, championed department-wide switchover to Adobe design software.
Senior Web Marketing Consultant

Kyle Timothy Home LLC

(Design industry)

September 2004 — May 2005 (9 months)

Kyle Timothy Home provides complete design and architectural direction to create custom, innovative, family-friendly spaces for clients in and around the New York metro area.
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Served as producer for all planning and design stages of major web publishing project ensuring cross-media integrity of client brand. Supervised and worked alongside two-person design team to create a winning web property.

* Drove significant ROI on website investment via multiplicative increase in new business.

* Jointly responsible for achieving feature articles in Hamptons Cottages & Gardens and The New York Times.