Jared Sonnenberg

Current

• Project Manager - BlackBerry Account at Consumer Impact Marketing

Past

• Project Manager - Microsoft Retail Experience at Consumer Impact Marketing
• Assistant Project Manager at Consumer Impact Marketing
• Program Coordinator at Desperado Marketing Inc.

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Education

• European Business School Oestrich-Winkel
• Wilfrid Laurier University

Connections

23 connections

Industry

Marketing and Advertising

Jared Sonnenberg’s Experience

• Project Manager - BlackBerry Account

  Consumer Impact Marketing

  (Privately Held; Marketing and Advertising industry)

  August 2009 — Present (6 months)

• Project Manager - Microsoft Retail Experience

  Consumer Impact Marketing

  (Privately Held; Marketing and Advertising industry)

  August 2008 — November 2009 (1 year 4 months)

  • Managed national team of 20 retail representatives; scheduled and coordinated client’s retail initiatives occurring across major Canadian consumer electronics banners
  
  • Responsible for day-to-day liaising between client, field team, and retail banners
  
  • Collected field merchandising metrics and reported results to client monthly
  
  • Developed and documented standard operating procedures to better structure the program and realize cost efficiencies

• Assistant Project Manager

  Consumer Impact Marketing

  (Privately Held; Marketing and Advertising industry)

  March 2007 — July 2008 (1 year 5 months)

  • Assisted the project manager in the daily management of an Oracle ERP implementation project; the largest of its kind for a Marketing company
  
  • Developed interactive training modules on Microsoft PowerPoint to educate 2,500+ in-office and field personal on how to use the new system
  
  • Responsible for organizational change management activities; Utilized internal marketing and communications strategies to generate excitement for and smooth the transition to the new system

• Program Coordinator

  Desperado Marketing Inc.

  (Privately Held; Marketing and Advertising industry)

  May 2006 — August 2006 (4 months)

  • Managed the development, implementation and co-ordination of a national marketing initiative to create an innovative brand touch point and foster positive brand image
  
  • Created and presented weekly briefs to client, measuring and analyzing key marketing metrics; recommended modifications to strategy to increase program effectiveness
  
  • Coordinated, coached, and provided logistical support for 20 in-market staff across Canada
  
  • Exceeded end consumer interaction targets by 15% while keeping 5% under cost budget

Jared Sonnenberg’s Education

• European Business School Oestrich-Winkel

  Strategic Marketing Management 2007 — 2007

  Major courses included:
  • MAEX Marketing Block Seminar
  • Branding Strategies
  • Pricing Strategies
  • Product Management
  • Services Marketing Management

• Wilfrid Laurier University

  BBA , Marketing (Major) , 2002 — 2006

  Major courses included:
  • Brand Communications
  • Consumer Behaviour
  • Marketing Strategy
  • Services Marketing Management
  • Statistics and Statistical Analysis
  • Financial Management

Additional Information

Jared Sonnenberg’s Groups:

•    Wilfrid Laurier University Alumni

Jared Sonnenberg’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch