President, Risdall Integration Group
Greater Minneapolis-St. Paul Area
President, Risdall Integration Group
Greater Minneapolis-St. Paul Area
A strategic thinker, accomplished communicator and trusted by clients and colleagues as an advisor.
• Demonstrated experience in brand management and marketing planning
• Highly organized with the ability to manage multiple projects
• A strong work ethic combined with a commitment to excellence in
all projects undertaken
• Exemplary communication and presentation skills
• Designing & managing strategic interactive projects since 1995
• Launched over 50 websites and interactive initiatives a year from 1999-2006
• Lead Risdall Advertising Interactive into Ad Week’s Top 50 Interactive Agencies, 38th in 2003
• Redesigned the top health care provider in Minnesota’s 15 websites – all having to launch on the same day
• Implemented 1st of its kind e-commerce website in audio visual B2B space – changing the way distributors purchase and evaluate audio visual equipment
• Through search engine optimization and public relations, positioned a client on The Today Show, which increased business 10-fold
• Secured $3M grant from Bill and Melinda Gates Foundation to help provide Global Health Travel Awards to persons working in affected nations
• Increased overall attendance to symposiums by 10% with a cost reduction in marketing of 25% through re-evaluating marketing efforts and one-to-one marketing
• Launched over 20 start-ups with business planning, marketing planning and implementation
• Webby Award for Weekly Reader Online
• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology BioMeasurement Division
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc.
• Started the Risdall Marketing Institute in 2004
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006
• Interactive & social media strategy development
• Website planning & implementation
• Marketing management & planning
• Direct marketing planning & implementation
• Public relations planning & implementation
• Media planning and buying
• Proficient in Quark, Photoshop and InDesign
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2008 — Present (less than a year)
(Public Company; 501-1000 employees; Marketing and Advertising industry)
2007 — 2008 (1 year)
* Supervise and manage a team of 20+ members in partnering with clients to deploy, lead and manage strategy for digital / integrated campaigns. Responsible for overall interactive marketing, advertising strategy and analytics for multiple accounts (La Quinta Inn & Suites, Embarq, Wachovia and AG Edwards).
* Lead multiple teams and skill sets in going to market with initiatives as well as tracking, reporting, analyzing and optimizing all initiatives to drive overall effectiveness and efficiency.
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
2006 — 2007 (1 year)
- Worked with the Bill and Melinda Gates Foundation on global health initiatives
- Created the premier social network for the scientific community
- Interactive and social media marketing
- Strategic marketing planning
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1999 — 2006 (7 years)
- Worked with clients traditional and interactive marketing engagements
- Strategic marketing planning and execution
- Crafted integrated campaign strategies to help achieve client objectives and long-term visions
- Created Risdall Marketing Institute to present digital thought-leadership and emerging trends
- Responsible for hiring, managing, motivating, developing, and promoting junior team members
(Educational Institution; 51-200 employees; Marketing and Advertising industry)
2002 — 2004 (2 years)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1997 — 1999 (2 years)
- Developed integrated (online and offline) relationship marketing campaign plans, scope-of-work documents, client presentations, and analysis.
(Public Company; 201-500 employees; Health, Wellness and Fitness industry)
1996 — 1997 (1 year)
- Created integrated marketing campaigns for new customer acquisition programs
- Responsible for outbound sales strategy development and implementation
(Privately Held; 11-50 employees; Sporting Goods industry)
1991 — 1996 (5 years)
- Responsible for marketing planning and execution
- Purchased and evaluated brands for multiple locations
- Ski and bicycle equipment sales
MA, Integrated Marketing Communications, 1995 — 1996
BBA, Marketing, 1987 — 1991
marketing, advertising, project management, web 2.0
American Marketing Association, Public Relations Society of America, Direct Marketing Association
• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology BioMeasurement Division
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc.
• Started the Risdall Marketing Institute in 2004
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006