Jared Roy - Social Media Integration

President, Risdall Integration Group

Greater Minneapolis-St. Paul Area

Current
Past
  • Account Director at Mullen Advertising
  • Marketing Director at Keystone Symposia
  • Vice President at Risdall Advertising
  • Adjunct Professor of Marketing at The College of St. Scholastica
  • Account Supervisor at Miller Meester Advertising and Public Relations
  • Marketing Specialist at Colwell Systems
  • Sales and Marketing Associate at Team Managers Ski and Bicycle Company

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Education
  • University of Colorado at Boulder
  • University of Minnesota-Duluth
Recommended
Jared has 12 recommendations 12 people have recommended Jared
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Jared Roy - Social Media Integration’s Summary

A strategic thinker, accomplished communicator and trusted by clients and colleagues as an advisor.
• Demonstrated experience in brand management and marketing planning
• Exemplary communication and presentation skills
• Designing & managing strategic interactive projects since 1995
• Lead Risdall Advertising Interactive into Ad Week’s Top 50 Interactive Agencies, 38th in 2003
• Through social media outreach, positioned a client on The Today Show, The Doctors, Chelsea Lately and thousands of mainstream and online media outlets
• Leading seminars and speaking engagements for: Business Marketing Association, American Marketing Association, St. Cloud State University, Metro State University, The University of Minnesota, and the St. Paul Chamber of Commerce.
• Published articles in MSN Money, Fort Worth Star-Telegram
• Redesigned the top health care provider in Minnesota’s 15 websites – all having to launch on the same day
• Implemented 1st of its kind e-commerce website in audio visual B2B space – changing the way distributors purchase and evaluate audio visual equipment
• Through search engine optimization and public relations, positioned a client on The Today Show, which increased business 10-fold
• Secured $3M grant from Bill and Melinda Gates Foundation to help provide Global Health Travel Awards to persons working in affected nations
• Launched over 20 start-ups with business planning, marketing planning and implementation
• Webby Award for Weekly Reader Online
• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology BioMeasurement Division
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc.
• Started the Risdall Marketing Institute in 2004
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006

Jared Roy - Social Media Integration’s Specialties:

• Interactive & social media strategy development
• Website planning & implementation
• Marketing management & planning
• Direct marketing planning & implementation
• Public relations planning & implementation
• Media planning and buying

Jared Roy - Social Media Integration’s Experience

  • President, Risdall Integration Group

    Risdall Marketing Group

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    2008 — Present (1 year )

    - Developing integrated, digital and social marketing campaign strategies to help achieve client objectives and long-term visions
    - Creating dialogue (and dialogue tools) to build image and reputation.
    - Developing and planning the convergence of traditional and new media to effectively influence, inform and engage key audiences
    - Developing online influencer outreach strategies and plans. Ensuring blog posts, podcasts, videos and other external and internal content reach target audiences with the appropriate tone, manner, and distribution platforms.
    - Developing and recommending meaningful metrics that measure the effectiveness of all social media and digital communication programs.

  • President

    Crossnaics (Self-employed)

    (Self-Employed; Sporting Goods industry)

    January 2007 — Present (2 years 11 months)

  • Account Director

    Mullen Advertising

    (Public Company; 501-1000 employees; Marketing and Advertising industry)

    2007 — 2008 (1 year )

    * Supervise and manage a team of 20+ members in partnering with clients to deploy, lead and manage strategy for digital / integrated campaigns. Responsible for overall interactive marketing, advertising strategy and analytics for multiple accounts (La Quinta Inn & Suites, Embarq, Wachovia and AG Edwards).
    * Lead multiple teams and skill sets in going to market with initiatives as well as tracking, reporting, analyzing and optimizing all initiatives to drive overall effectiveness and efficiency.

  • Marketing Director

    Keystone Symposia

    (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

    2006 — 2007 (1 year )

    - Worked with the Bill and Melinda Gates Foundation on global health initiatives
    - Created the premier social network for the scientific community
    - Interactive and social media marketing
    - Strategic marketing planning

  • Vice President

    Risdall Advertising

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    1999 — 2006 (7 years )

    - Worked with clients traditional and interactive marketing engagements
    - Strategic marketing planning and execution
    - Crafted integrated campaign strategies to help achieve client objectives and long-term visions
    - Created Risdall Marketing Institute to present digital thought-leadership and emerging trends
    - Responsible for hiring, managing, motivating, developing, and promoting junior team members

  • Adjunct Professor of Marketing

    The College of St. Scholastica

    (Educational Institution; 51-200 employees; Marketing and Advertising industry)

    2002 — 2004 (2 years )

  • Account Supervisor

    Miller Meester Advertising and Public Relations

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    1997 — 1999 (2 years )

    - Developed integrated (online and offline) relationship marketing campaign plans, scope-of-work documents, client presentations, and analysis.

  • Marketing Specialist

    Colwell Systems

    (Public Company; 201-500 employees; Health, Wellness and Fitness industry)

    1996 — 1997 (1 year )

    - Created integrated marketing campaigns for new customer acquisition programs
    - Responsible for outbound sales strategy development and implementation

  • Sales and Marketing Associate

    Team Managers Ski and Bicycle Company

    (Privately Held; 11-50 employees; Sporting Goods industry)

    1991 — 1996 (5 years )

    - Responsible for marketing planning and execution
    - Purchased and evaluated brands for multiple locations
    - Ski and bicycle equipment sales

Jared Roy - Social Media Integration’s Education

  • University of Colorado at Boulder

    MA , Integrated Marketing Communications , 1995 — 1996

  • University of Minnesota-Duluth

    BBA , Marketing , 1987 — 1991

Additional Information

Jared Roy - Social Media Integration’s Websites:

Jared Roy - Social Media Integration’s Interests:

social media, marketing, advertising, project management, community building

Jared Roy - Social Media Integration’s Groups:

American Marketing Association, Public Relations Society of America, Direct Marketing Association

  •    Executive Suite
  •    Search Engine Strategies Conference & Expo
  •    eMarketing Association Network
  •    Minnesota Networking Group
  •    LinkedMinnesota
  •    Twitter
  •    Minnesota Interactive Marketing Association (MIMA)
  •    Digital Marketing
  •    Social Media Today
  •    Social Media Marketing
  •    Social Media Mafia
  •    INN Social Media Executives (frmly HOTEL SEO EXECUTIVES)
  •    University of Colorado Boulder Alumni
  •    Lijit
  •    INTERACTIVE & DIGITAL MEDIA GROUP
  •    Minneapolis Rotary #9
  •    twitter innovators Innovation & Creativity Network of Tweeters
  •    Risdall Marketing Group
  •    Cause Communications
  •    Social Media Breakfast - Minneapolis/St. Paul (SMBMSP)
  •    University of Minnesota - Duluth Alumni
  •    Twin Cities Thursday Happy Hours
  •    Future Social Media
  •    Web 2.0 San Francisco
  •    i612: Minneapolis-Saint Paul Area Interactive Media Community
  •    Media Professionals San Francisco Bay Area
  •    Social Marketing Group
  •    Game Changers
  •    #journchat
  •    Twitter for Sourcing and Recruiting
  •    B2B Lead Generation Roundtable
  •    Web 2.0 Expo

Jared Roy - Social Media Integration’s Honors:

• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology BioMeasurement Division
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc.
• Started the Risdall Marketing Institute in 2004
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006

Jared Roy - Social Media Integration’s Contact Settings

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