Jared Roy

Current

• President, Risdall Integration Group at Risdall Marketing Group

Past

• Account Director at Mullen Advertising
• Marketing Director at Keystone Symposia
• Vice President at Risdall Advertising

• Adjunct Professor of Marketing at The College of St. Scholastica
• Account Supervisor at Miller Meester Advertising and Public Relations
• Marketing Specialist at Colwell Systems
• Sales and Marketing Associate at Team Managers Ski and Bicycle Company

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Education

• University of Colorado at Boulder
• University of Minnesota-Duluth

Recommended

11 people have recommended Jared

Connections

176 connections

Industry

Marketing and Advertising

Websites

• My Website

Jared Roy’s Summary

A strategic thinker, accomplished communicator and trusted by clients and colleagues as an advisor.
• Demonstrated experience in brand management and marketing planning
• Highly organized with the ability to manage multiple projects
• A strong work ethic combined with a commitment to excellence in
all projects undertaken
• Exemplary communication and presentation skills
• Designing & managing strategic interactive projects since 1995
• Launched over 50 websites and interactive initiatives a year from 1999-2006
• Lead Risdall Advertising Interactive into Ad Week’s Top 50 Interactive Agencies, 38th in 2003
• Redesigned the top health care provider in Minnesota’s 15 websites – all having to launch on the same day
• Implemented 1st of its kind e-commerce website in audio visual B2B space – changing the way distributors purchase and evaluate audio visual equipment
• Through search engine optimization and public relations, positioned a client on The Today Show, which increased business 10-fold
• Secured $3M grant from Bill and Melinda Gates Foundation to help provide Global Health Travel Awards to persons working in affected nations
• Increased overall attendance to symposiums by 10% with a cost reduction in marketing of 25% through re-evaluating marketing efforts and one-to-one marketing
• Launched over 20 start-ups with business planning, marketing planning and implementation
• Webby Award for Weekly Reader Online
• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology BioMeasurement Division
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc.
• Started the Risdall Marketing Institute in 2004
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006

Jared Roy’s Specialties:

• Interactive & social media strategy development
• Website planning & implementation
• Marketing management & planning
• Direct marketing planning & implementation
• Public relations planning & implementation
• Media planning and buying
• Proficient in Quark, Photoshop and InDesign

Jared Roy’s Experience

• President, Risdall Integration Group

  Risdall Marketing Group

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2008 — Present (less than a year)

• Account Director

  Mullen Advertising

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  2007 — 2008 (1 year)

  * Supervise and manage a team of 20+ members in partnering with clients to deploy, lead and manage strategy for digital / integrated campaigns. Responsible for overall interactive marketing, advertising strategy and analytics for multiple accounts (La Quinta Inn & Suites, Embarq, Wachovia and AG Edwards).
  * Lead multiple teams and skill sets in going to market with initiatives as well as tracking, reporting, analyzing and optimizing all initiatives to drive overall effectiveness and efficiency.

• Marketing Director

  Keystone Symposia

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  2006 — 2007 (1 year)

  - Worked with the Bill and Melinda Gates Foundation on global health initiatives
  - Created the premier social network for the scientific community
  - Interactive and social media marketing
  - Strategic marketing planning

• Vice President

  Risdall Advertising

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1999 — 2006 (7 years)

  - Worked with clients traditional and interactive marketing engagements
  - Strategic marketing planning and execution
  - Crafted integrated campaign strategies to help achieve client objectives and long-term visions
  - Created Risdall Marketing Institute to present digital thought-leadership and emerging trends
  - Responsible for hiring, managing, motivating, developing, and promoting junior team members

• Adjunct Professor of Marketing

  The College of St. Scholastica

  (Educational Institution; 51-200 employees; Marketing and Advertising industry)

  2002 — 2004 (2 years)

• Account Supervisor

  Miller Meester Advertising and Public Relations

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1997 — 1999 (2 years)

  - Developed integrated (online and offline) relationship marketing campaign plans, scope-of-work documents, client presentations, and analysis.

• Marketing Specialist

  Colwell Systems

  (Public Company; 201-500 employees; Health, Wellness and Fitness industry)

  1996 — 1997 (1 year)

  - Created integrated marketing campaigns for new customer acquisition programs
  - Responsible for outbound sales strategy development and implementation

• Sales and Marketing Associate

  Team Managers Ski and Bicycle Company

  (Privately Held; 11-50 employees; Sporting Goods industry)

  1991 — 1996 (5 years)

  - Responsible for marketing planning and execution
  - Purchased and evaluated brands for multiple locations
  - Ski and bicycle equipment sales

Jared Roy’s Education

• University of Colorado at Boulder

  MA, Integrated Marketing Communications, 1995 — 1996

• University of Minnesota-Duluth

  BBA, Marketing, 1987 — 1991

Additional Information

Jared Roy’s Websites:

• My Website

Jared Roy’s Interests:

marketing, advertising, project management, web 2.0

Jared Roy’s Groups:

American Marketing Association, Public Relations Society of America, Direct Marketing Association

•    Executive Suite member
•    Sports Marketing and PR Pros member
•    eMarketing Group member
•    LinkedMinnesota member

Jared Roy’s Honors:

• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology BioMeasurement Division
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc.
• Started the Risdall Marketing Institute in 2004
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006

Jared Roy’s Contact Settings

Interested In:

• getting back in touch