
Shopper Marketing Strategist
Greater Chicago Area

Shopper Marketing Strategist
Greater Chicago Area
Curious and passionate brand builder with experience taking a shopper-centric approach to multi-media, multi-channel, multi-retailer and multi-targeted environments.
In-Store Marketing, Brand Development, National & Retailer Specific Retail Strategy
(Public Company; ipg; Marketing and Advertising industry)
May 2008 — Present (1 year 8 months)
Integrated Shopper Marketing discipline across multiple client teams and agency departments. Work includes new business development, product launches, communication strategy, channel/retail/customer specific promotional development and organizational development. Clients include USPS, Qwest, Ontario Lottery & Gaming, SC Johnson, GSK, Motorola, & Sears Holding Company.
(Marketing and Advertising industry)
May 2007 — May 2008 (1 year 1 month)
Managed the largest account within SSx North America, accountable for all aspects of the P&G Personal Health Care & Fem Care businesses for P&G’s Wal-Mart Global Customer Team. Key brands included Prilosec, Vicks, Always and Metamucil.
(Marketing and Advertising industry)
January 2006 — June 2007 (1 year 6 months)
Managed P&G Businesses including Premium Coffee (Millstone & Folgers Gourmet Selections), GI (Metamucil & Fibersure), P&G’s Retail Marketing Expertise - the First Moment Of Truth Center of Excellence, Prilosec and P&G Walgreens Customer Team.
(Public Company; 201-500 employees; Marketing and Advertising industry)
May 2005 — January 2006 (9 months)
(Public Company; 201-500 employees; Marketing and Advertising industry)
August 2003 — May 2005 (1 year 10 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2002 — August 2003 (1 year 3 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2001 — June 2002 (1 year 4 months)
Business Administration , Marketing concetration , 1997 — 2000
1986 — 1996