Jared Hendler

Past

Worldwide Executive Creative Director at Edelman Digital
CEO: Director of Programming, New Business & Syndication Strategy at SmashTube
Founding Partner at MarketingForce

Director of Creative Services - Executive Creative Director at WPP's G2

see less...

1 more...

Education

Art Center College of Design

Recommended

15 people have recommended Jared

Connections

407 connections

Industry

Marketing and Advertising

Websites

Jared Hendler’s Summary

Born in South Africa, Jared has cultivated an extensive career in branding, advertising, digital media & technology. He brings over 20 years of creative management experience forged from over a decade in the corporate world along with having founded and managed 2 new media startups.

At Edelman Digital, Jared directed creative strategy with a focus on digital engagement. Expertise included web site builds, Facebook programs, e-kits, online media relations, online promotions & partnerships, to email marketing and mobile campaigns. Digital protected their client’s reputations with online monitoring, digital advocacy, crisis sites and the proactive use of search as a reputational tool. Clients included, Ebay, Wallmart, Ben & Jerry’s, Microsoft, HP, Starbucks, Samsung, Burger King, Quaker, Amtrak, Clorox, American Heart Association, Unilever, GSK and the National Dairy Board.

Prior to joining Edelman, Jared was a founder of SmashTube, pioneering digital video strategy along with the creation, production & distribution of Branded Programming for online, mobile video and social networks.

Jared was also a founder of MarketingForce (acquired by Conclusive Marketing) as an online marketing platform for small business and large brands.

Jared’s entrepreneurial spirit was grounded with 10 years of experience within the WPP family at Grey Advertising. Jared was the Executive Creative Director and co-founder of G2 at WPP from 1992 and grew the group from 2 people to over 100+ in NY, while spearheading the development of over a dozen international offices around the WPP network.

Jared is the author of a forward-thinking digital media blog. He is a prior board member of the Art Directors Club and is a Blue Ribbon Judge for the Emmy Award's new broadband category. Jared participates at industry events such as: Adtech, Digital Hollywood, Adage 2.0.

He is a graduate of the Art Center College of Design and resides as their East Coast Chapter Chair.

Jared Hendler’s Specialties:

Digital Media Strategy, Content Development for Digital Media, IP Development, Integrated Marketing Communications, Brand Strategy & Design.

Jared Hendler’s Experience

Worldwide Executive Creative Director

Edelman Digital

(Privately Held; Public Relations and Communications industry)

January 2008 — November 2009 (1 year 11 months)

Specializing in digital engagement, we helped our clients create a compelling and engaging digital presence by promoting their brands and business through digital media.

Our expertise included everything from building web sites to creating Facebook pages; e-kits, online media relations, online promotions and partnerships, email marketing and mobile campaigns.

We protected and enhanced our client's reputations with online monitoring, digital advocacy, crisis sites and the proactive use of search as a reputational tool. We encouraged our client's participation by inspiring online conversation about their brands and businesses by and amongst influential stakeholders via blogs, social media and community engagement both in private and public social networks.

Clients included, Ebay, Wallmart, Ben & Jerry’s, Microsoft, HP, Starbucks, Samsung, Burger King, Quaker, Amtrak, Clorox, American Heart Association, Empire State Building, Unilever, Glaxo Smith Kline and The National Dairy Board.
CEO: Director of Programming, New Business & Syndication Strategy

SmashTube

(Marketing and Advertising industry)

August 2006 — January 2008 (1 year 6 months)

Specializing in the strategy, creation & distribution of short format video content & branded entertainment online.

As the power shifts away from traditional TV to new 'channels' online - in addition to mobile phones, PDAs & digital media players, clients need to be thinking about how they can meet communications objectives through a broader variety of mediums.

We believed that mobile content would be more than the next big thing, not just for the entertainment industry, but for advertisers as well.

Smashtube consulted with Fortune 500 brands and Advertising Agencies to bring a better understanding of content creation and distribution as a relevant marketing tool for the future.
Founding Partner

MarketingForce

(Privately Held; Online Media industry)

March 2000 — January 2006 (5 years 11 months)

Founding Partner. Product Development & Operations Management. Brand Development, Web Site Traffic Growth & Software GUI. Developed Brand Strategy.

Built as a brand management platform for large brands, MarketingForce delivered Madison Avenue expertise to channel partners of Fortune 500 brands all via the web. The application automated & controled the distribution & customization of materials, in addition to providing added-value tools such as automated direct mail fulfillment along with media planning & buying.

Clients included American Express, Motorola, ERA, Century 21, Coldwell Banker, Auntie Anne’s Pretzels, Serta, AgFirst Bank, Assante, Dex Media & YouthAids.
Director of Creative Services - Executive Creative Director

WPP's G2

(Marketing and Advertising industry)

1991 — 2000 (9 years )

Founded & creatively managed G2 (Grey/WPP's Integrated Communications and Strategic Branding Agency) over a period of 8 years, to become one of the most successful Grey subsidiaries.

Built international creative network of 12 G2 offices within the Grey Network.

Services included brand strategy and positioning, brand identity programs, trade programs, signage and collateral, packaging, in-store communications, sales promotions, web site development, industrial & environmental design and advertising.

Clients included: Sprint, Six Flags Theme Parks, Seagrams, Kohler, Krups, Canon Cameras, Panasonic, General Foods, Procter & Gamble, Dow Corning, Amerada Hess, Barilla Pasta, Dominos Pizza, M&M-Mars, Centrum Herbals, Glaxo Smithkline, Topps, Ernst & Young, US Mint, Olive Garden, British American Tobacco, Mitsubishi Motors, Autobytel.com, FTD, Cendant for Super 8 Motels, Ramada, Days Inn, Howard Johnson, Monsanto, New York Lottery, Port Authority of NY&NJ, Con Edison, U.S. Mint, Hasbro Toys for Star Wars.

Jared Hendler’s Education

Art Center College of Design

BFA with Distinction , Design, Advertising, Photography, Fashion, Film , 1985 — 1989

Additional Information

Jared Hendler’s Websites:

Jared Hendler’s Interests:

Public Speaking Being active within the industry has provided opportunities to participate in a dialogue with my peers. I have participated on panels and addressed various industries at the following conferences: Adtech - New York, Chicago Digital Hollywood - New York, Los Angeles, Consumer Electronics Show - Las Vegas (2009) Adage Digital 2.0 - New York SAIC Government Digital Media Conference - New York

Jared Hendler’s Groups:

Art Center College of Design, New York Chapter Chair
Art Director's Club - New York.
National Television Academy - Emmy Awards, Blue Ribbon Broadband Panelist.
NAMAS (National Academy of Media Arts & Sciences)
ASW