LDS Business College
Social Media & Digital Marketing Strategist
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Marketing Executive & Social Media Strategist specializing in integrated online/physical campaigns at the international, national and local levels. Proven ability to effectively market multiple genres and/or product configurations to a diverse customer base. Unique blend of in-field and national management experience leads to forward-thinking solutions and results-oriented campaigns combining the latest in new technology with traditional media.
Fluent in Brazilian Portuguese; limited working proficiency in Spanish and French.
Software: Photoshop, Dreamweaver, Illustrator/InDesign, Powerpoint/Keynote, various types of audio production and video editing software, XML/RSS, HTML and CSS, as well as extensive experience with e-commerce, social networking, blogging/CMS, and podcasting tools, including Twitter, WordPress, MySpace, YouTube, Facebook, Pinterest, Tumblr, etc as well as analytics programs including Adobe Social, IBM Cognos/IBM Social Media Analytics, Radian6, Topsy and more.
Hardware: PC, Mac, audio production hardware (mixing consoles, recording consoles, etc)
Music・Online Marketing・New Media・Web 2.0・Account Management・Program Development・Project Development・Online Retail・Digital Distribution・Team Management・Podcasting・Interviews・Multi-Media Content Creation・Social Media・Community Building・Mobile・Team Building・Physical Retail・Business to Business (B2B)・Business to Consumer (B2C)・Media・Creative・Training & Development・Research・Event Planning・Lifestyle/Third-Party・National Accounts・Independent Retail・Social Analytics・Social Listening・International Media Launches
Course instructor the school's inaugural Social Media Marketing program.
Providing customized marketing, social media and digital distribution solutions for entertainment and small business clients, concentrating on: maximizing exposure from PR opportunities and other large events; integrating social media & mobile options with existing efforts; building and engaging active user communities; understanding and using social media tools; creating digital and/or physical distribution plans; monetizing content streams.
-- Designed all-inclusive Social Media marketing plans for several high-priority program launches on a major US-based cable television networks
--Crafted and implemented a complete CRM program for NYC-based Bottom Line Training & Consulting, taking them from no subscribers to an active community of 5000+ in under two months across multiple platforms (mobile, online, etc)
--Envisioned and created a community-based real-time lead-submission system for an NYC-based non-profit, condensing the work of multiple individuals into one dynamic WordPress-based interface
--Created and launched news-focused community website for (self-admitted) technologically-inexperienced political group, providing them with necessary training and coaching to run their own website and build their community
--Built community-based social-media integrated websites for a variety of musicians and bands, training them to leverage the internet and social media to generate awareness and create fan communities
Led the Sales Enterprise's charge into the online retail space by: creating new marketing campaigns and accompanying web 2.0 assets, incorporating the latest in new media (including social networking, mobile elements, podcasts and more); translating successes into best-practice standards and actively training the field staff to add these to existing sales and marketing efforts; and keeping both upper management and field staff up-to-date on all new media developments and new opportunities via bi-weekly conference calls and monthly newsletters designed to aid in quickly incorporating new technology into current campaigns.
--Negotiated dozens of new proprietary programs with music retail and third-party websites, leading to sales growth of as much as 300% on select titles
--Streamlined communication between retail accounts and Sony BMG departments, eliminating redundancies and leading to a ten-fold increase in productivity
--Envisioned and launched the Sony BMG Retail Podcasting Initiative, producing a dozen different podcast series, some averaging more than 40,000 downloads per episode. Through interviewing nearly one-hundred artists and featuring them in these podcasts, sales of participating titles grew by an average of 25%
--Successfully restructured field staff's duties to include online marketing and actively trained them in these duties, allowing for a significant reduction in size of workforce
Developed BMG Distribution's Alternative Music Marketing Staff into the music industry's top genre marketing department, growing Alternative-genre product market-share to record levels. Improved relationships with multiple key independent and national account buyers, all while mentoring BMG's record labels and the field staff on how to do the same. Provided detailed research, insight and analysis for upper management, as well as competitive product analysis for various departments.
--Transformed the corporate marketing structure for the Alternative Product Development staff, empowering them to efficiently maximize local opportunities, thus doubling their productivity without diluting their effectiveness
--Improved owned, ventured and distributed label sales and marketing efforts at independent retail and lifestyle accounts, tripling sales program participation and ROI
--Produced several of the largest and most well-attended music label showcases at SXSW, CMJ and the Indie Retail Summit for hundreds of key accounts and PR contacts, solidifying relationships with these clients and launching various key gold and platinum artists
Spearheaded all alternative music marketing for the western region (AZ, CA, CO, HI, UT), including artist retail appearances, multi-state campaigns, and many national project launches, as well as lifestyle/third-party efforts; acted as chief liaison with local retail trade groups for marketing and advertising, and direct sales representative to key members; managed local college marketing team and marketing interns.
Responsible for field marketing with 100+ accounts in Southern California's Orange County and Inland Empire, as well as direct sales and inventory management at many of these; engaged new lifestyle/third-party accounts for potential partnerships; provided frequent key updates regarding market conditions and breaking trends to national staff.
Created and implemented retail marketing and street marketing plans across Salt Lake City, Ogden and Provo, with a specific emphasis alternative artists and college press, radio, and on-campus events. Also acted as chief tour contact for all touring artists, and supported regional radio and sales staff as necessary.
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