Jared Covington

Jared Covington

Senior Advisor, Social Media & Marketing

Salt Lake City, Utah (Greater Salt Lake City Area)
Marketing and Advertising

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Jared Covington's Overview


500+ connections

Jared Covington's Summary

Marketing Executive & Social Media Strategist who specializes in integrated online/physical campaigns on both the national and local scale. Proven ability to effectively market multiple genres and/or product configurations to a diverse customer base. Unique blend of in-field and national management experience leads to forward-thinking solutions and results-oriented campaigns combining the latest in new technology with physical media. Fluent in Brazilian Portuguese; limited working proficiency in Spanish and French.


Hardware: PC, Mac, audio production hardware (mixing consoles, recording consoles, etc)

Software: Photoshop, Dreamweaver, Illustrator/InDesign, Powerpoint/Keynote, various types of audio production and video editing software, XML/RSS, HTML and CSS, as well as extensive experience with e-commerce, social networking, blogging/CMS, and podcasting tools, including Twitter, WordPress, MySpace, YouTube, Facebook and analytics programs including Adobe Social, IBM Cognos, Radian6, Topsy, etc

Specialties: Music・Online Marketing・New Media・Web 2.0・Account Management・Program Development・Project Development・Online Retail・Distribution・Team Management・Podcasting・Artist Interviews・Multi-Media Content Creation・Social Media・Community Building・Mobile・Team Building・Physical Retail・Business to Business (B2B)・Business to Consumer (B2C)・Media・Creative・Training & Development・Research・Event Planning・Lifestyle/Third-Party・National Accounts・Independent Retail

Jared Covington's Experience

Senior Advisor - Social Media

The Church of Jesus Christ of Latter-day Saints

Nonprofit; 5001-10,000 employees; Religious Institutions industry

June 2012Present (1 year 11 months) Greater Salt Lake City Area

Consultant, Social Media & Marketing


2009Present (5 years)

Providing customized marketing, social media and digital distribution solutions for entertainment and small business clients, concentrating on: maximizing exposure from PR opportunities and other large events; integrating social media & mobile options with existing efforts; building and engaging active user communities; understanding and using social media tools; creating digital and/or physical distribution plans; monetizing content streams.

Accomplishments include:

-- Designed all-inclusive Social Media marketing plans for several high-priority program launches on a major US-based cable television networks

--Crafted and implemented a complete CRM program for NYC-based Bottom Line Training & Consulting, taking them from no subscribers to an active community of 5000+ in under two months across multiple platforms (mobile, online, etc)

--Envisioned and created a community-based real-time lead-submission system for an NYC-based non-profit, condensing the work of multiple individuals into one dynamic WordPress-based interface

--Created and launched news-focused community website for (self-admitted) technologically-inexperienced political group, providing them with necessary training and coaching to run their own website and build their community

--Built community-based social-media integrated websites for a variety of musicians and bands, training them to leverage the internet and social media to generate awareness and create fan communities

Product Manager - Social Media & Mobile

The Church of Jesus Christ of Latter-day Saints

Nonprofit; 5001-10,000 employees; Religious Institutions industry

July 2011June 2012 (1 year) Greater Salt Lake City Area

Manager - Online Marketing and New Media

Sony BMG Music Entertainment

Public Company; 1001-5000 employees; Music industry

January 2005August 2008 (3 years 8 months)

Led the Sales Enterprise's charge into the online retail space by: creating new marketing campaigns and accompanying web 2.0 assets, incorporating the latest in new media (including social networking, mobile elements, podcasts and more); translating successes into best-practice standards and actively training the field staff to add these to existing sales and marketing efforts; and keeping both upper management and field staff up-to-date on all new media developments and new opportunities via bi-weekly conference calls and monthly newsletters designed to aid in quickly incorporating new technology into current campaigns.

Key Accomplishments:

--Negotiated dozens of new proprietary programs with music retail and third-party websites, leading to sales growth of as much as 300% on select titles

--Streamlined communication between retail accounts and Sony BMG departments, eliminating redundancies and leading to a ten-fold increase in productivity

--Envisioned and launched the Sony BMG Retail Podcasting Initiative, producing a dozen different podcast series, some averaging more than 40,000 downloads per episode. Through interviewing nearly one-hundred artists and featuring them in these podcasts, sales of participating titles grew by an average of 25%

--Successfully restructured field staff's duties to include online marketing and actively trained them in these duties, allowing for a significant reduction in size of workforce

National Manager - Alternative Music Marketing

BMG Distribution

Privately Held; 201-500 employees; Music industry

May 2003January 2005 (1 year 9 months)

Developed BMG Distribution's Alternative Music Marketing Staff into the music industry's top genre marketing department, growing Alternative-genre product market-share to record levels. Improved relationships with multiple key independent and national account buyers, all while mentoring BMG's record labels and the field staff on how to do the same. Provided detailed research, insight and analysis for upper management, as well as competitive product analysis for various departments.

Key Accomplishments:

--Transformed the corporate marketing structure for the Alternative Product Development staff, empowering them to efficiently maximize local opportunities, thus doubling their productivity without diluting their effectiveness

--Improved owned, ventured and distributed label sales and marketing efforts at independent retail and lifestyle accounts, tripling sales program participation and ROI

--Produced several of the largest and most well-attended music label showcases at SXSW, CMJ and the Indie Retail Summit for hundreds of key accounts and PR contacts, solidifying relationships with these clients and launching various key gold and platinum artists

Alternative Product Development Coordinator

BMG Distribution - Los Angeles

Privately Held; 201-500 employees; Music industry

April 2001May 2003 (2 years 2 months)

Spearheaded all alternative music marketing for the western region (AZ, CA, CO, HI, UT), including artist retail appearances, multi-state campaigns, and many national project launches, as well as lifestyle/third-party efforts; acted as chief liaison with local retail trade groups for marketing and advertising, and direct sales representative to key members; managed local college marketing team and marketing interns.

Orange County Field Marketing & Sales Representative

BMG Distribution

Privately Held; 201-500 employees; Music industry

August 1998April 2001 (2 years 9 months)

Responsible for field marketing with 100+ accounts in Southern California's Orange County and Inland Empire, as well as direct sales and inventory management at many of these; engaged new lifestyle/third-party accounts for potential partnerships; provided frequent key updates regarding market conditions and breaking trends to national staff.

College Marketing Representative

BMG Distribution

Privately Held; 201-500 employees; Music industry

September 1997August 1998 (1 year)

Created and implemented retail marketing and street marketing plans across Salt Lake City, Ogden and Provo, with a specific emphasis alternative artists and college press, radio, and on-campus events. Also acted as chief tour contact for all touring artists, and supported regional radio and sales staff as necessary.

Jared Covington's Skills & Expertise

  1. B2C
  2. Social Media
  3. B2B
  4. Online Marketing
  5. New Media
  6. Account Management
  7. Web 2.0
  8. Content Creation
  9. Event Planning
  10. Community Building
  11. Team Management
  12. Podcasting
  13. Mobile
  14. Multimedia
  15. Music
  16. National Accounts
  17. E-commerce
  18. Blogging
  19. Social Networking
  20. Social Media Marketing
  21. Event Management
  22. Digital Marketing
  23. Promotions
  24. Community Management
  25. Facebook
  26. Digital Media
  27. Online Advertising
  28. Mobile Devices
  29. Content Strategy
  30. Entrepreneurship
  31. Digital Strategy
  32. Analytics
  33. WordPress
  34. Creative Direction
  35. CRM

View All (35) Skills View Fewer Skills

Jared Covington's Education

University of Utah

BA, English Literature, African American Studies


Note that actual dates were 1993-1994 and 1996-1998; I spent 1994 to 1996 providing volunteer service in Bahia, Brazil.

Activities and Societies: Dean's List, Golden Key Honor Society, Marching Band, Pep Band, Symphonic Band (trumpet)

Jared Covington's Languages

  • Portuguese

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