Marketing Director Eastern Europe at Monster Worldwide
Czech Republic
- Current
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- Marketing Director Eastern Europe at Monster Worldwide
- Past
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- Executive Marketing Director - Users Segment at Mediatel spol., s.r.o.
- Vice President Wholesale Marketing at T-Mobile Czech Republic a.s.
- Senior Head of Business Segment Marketing (LE/CE/MNC segment) at T-Mobile Czech Republic
- Senior Head of Business Segment Marketing (LE/CE segment) at Oskar - Cesky Mobile (Vodafone Czech)
- New Business Director at OgilvyOne
- Managing Director at BSP Multimedia
- Marketing and Project Director at BSP Praha
- Education
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- Czech Institute of Advertising and Marketing Communication
- Univerzita Karlova v Praze
- Connections
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123
connections
- Industry
- Marketing and Advertising
- Websites
Jaroslav Macnar’s Summary
- 10+ years of successful experience of Channel management, Lead generation, Acquisition/Retention campaigns and Customer management solutions;
- 10+ years of successful experience of Product, Brand, Innovation, Direct
and Strategic Marketing; Management of sales and marketing action incl. product portfolio, price mix, promotion upon coordination with related function including Sales team, Customer Service team, CEO team and PR team, etc. based on marketing campaign;
- Management and design of partners channel programs, creating and
co-developing joint sales and marketing campaigns with alliance partners
- Sales strategy negotiations with distribution and production companies;
- Multichannel management of $250 million annual revenue business;
- Management and coordination of multi-level teams.
Jaroslav Macnar’s Specialties:
- Change management - innovation strategy
- Multimedia design (internet, CD/DVD)
- Marketing strategy development for business customers
- MNVOs strategic cooperation
- Wholesale telecommunication business management
Jaroslav Macnar’s Experience
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Marketing Director Eastern Europe
Monster Worldwide
(Public Company; 1001-5000 employees; MNST; Internet industry)
July 2008 — Present (1 year 1 month)
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Executive Marketing Director - Users Segment
Mediatel spol., s.r.o.
(Information Services industry)
August 2007 — May 2008 (10 months)
I was responsible for all marketing activities to users segment groups (communication, product planning, design & development, market insight study, ect..) and full development of all Mediatel online sites - www.zlatestranky.cz, www.zlatestranky.sk & www.inform.cz .
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Vice President Wholesale Marketing
T-Mobile Czech Republic a.s.
(Public Company; 1001-5000 employees; Telecommunications industry)
May 2005 — February 2007 (1 year 10 months)
• Responsible for strategic sales negotiation with local / intern. partners
• Responsible for Roaming, Interconnect and Partner Wholesale strategy
• Responsible for 3rd party business (Premium Services, OEM/IT, GSM Developers) – sales and marketing propositions
• Responsible for P&L /KPIs of Wholesale Marketing unit
• Responsible for €200 million annual unit revenue -
Senior Head of Business Segment Marketing (LE/CE/MNC segment)
T-Mobile Czech Republic
(Public Company; 1001-5000 employees; Telecommunications industry)
October 2002 — April 2005 (2 years 7 months)
• Managing all activities for LE/CE/MNC segment – responsible for business KPIs (revenue, gross margin, delta value customer bases, NPS)
• Responsible for whole TMCZ data strategy (business & consumer segment) – sales and marketing propositions
• Design of business proposition for new & current customers
• Creating of new business opportunities for new & current customers
• Design and management of partners proposition (IBM, INTEL, HP ..) -
Senior Head of Business Segment Marketing (LE/CE segment)
Oskar - Cesky Mobile (Vodafone Czech)
(Privately Held; 501-1000 employees; Telecommunications industry)
August 2000 — September 2002 (2 years 2 months)
• Managing all sales and marketing activities for LE/CE segment
• Design and management of development Sales Force Automation system for direct business channel (KAM) -
New Business Director
OgilvyOne
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2000 — September 2000 (9 months)
• Responsible for new business activities – (strategic planning /acquisition)
• Creating of new business opportunities for current customers
• Creating One to One, Business to Business, etc. sales /marketing strategy -
Managing Director
BSP Multimedia
(Privately Held; 1-10 employees; Management Consulting industry)
January 1998 — January 2000 (2 years 1 month)
• Company management and business development
• Consulting activities in sales propositions, e-commerce, Internet, interactive media, graphic design, direct communication -
Marketing and Project Director
BSP Praha
(Privately Held; 11-50 employees; Computer Software industry)
January 1996 — January 1998 (2 years 1 month)
• Responsible for planning, preparing and realizing of sales and marketing strategies (putting a new title on the market, business channels support, creating business strategy)
• Public relation activities
• Managing of multimedia projects (educational CD ROMs, videotapes)
Jaroslav Macnar’s Education
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Czech Institute of Advertising and Marketing Communication
Diploma , Communication and marketing strategy , 2001 — 2001
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Univerzita Karlova v Praze
1988 — 1993
Additional Information
Jaroslav Macnar’s Websites:
Jaroslav Macnar’s Interests:
New technology, Innovation,Marketing, Internet, Multimedia Design, New Media, In-line skating, Sci-fi movies, Hard Rock Music, Modern design, Technlology gadgets
Jaroslav Macnar’s Groups:
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Russia and CIS Region Telecommunication Executives
Jaroslav Macnar’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
