Senior Marketing Specialist at SHIFT Communications
San Francisco Bay Area
- Current
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- Senior Marketing Specialist at SHIFT Communications
- Past
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- Marketing Specialist at SHIFT Communications
- Director of Marketing at MSI
- Marketing Intern at Agilent Technologies
- Education
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- University of Pennsylvania - The Wharton School
- Recommended
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4 people have recommended Jany - Connections
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180
connections
- Industry
- Public Relations and Communications
- Websites
Jany Xu’s Summary
Graduated from the Wharton School. Experienced in marketing communications, branding, design, strategic management and marketing, and high level competitive analysis. Currently at SHIFT Communications, promoting our brand via marketing and P.R. Long term goal of leading marketing, branding, and promotions shop.
Jany Xu’s Specialties:
Computer skills:MS Office Suite (Word, Excel, Access, PowerPoint, FrontPage); Adobe Suite (Photoshop, Illustrator, Flash, InDesign, Acrobat); Share Point, QuarkXpress, JMPIN, Python and VBA, HTML, Peach Tree Accounting
Business skills: Marcom collateral & metrics, Branding, Team building & management, Market research, Strategic management, Negotiations, Accounting
Jany Xu’s Experience
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Senior Marketing Specialist
SHIFT Communications
(Privately Held; 51-200 employees; Public Relations and Communications industry)
February 2008 — Present (8 months)
• Manage all marketing functions: SEO, SHIFT Branding & Standards, case studies, budget
• Oversee PR functions: Social Media Releases, awards submissions (including New Media Agency of the Year 2008, 3 Bellringers, 3 Sabre Awards/Finalists), media coverage, speaking opportunities
• Create and maintain websites: shiftcomm.com, SHIFT Newsroom, unSpun, Gear6, slice (snackablepr.com), LinkedIn/Facebook networks/groups
• Execute new business pitches: strategic slides and considerations, mock magazine covers, PowerPoint formatting and slide creation
• Consult for client projects: Social Media strategy, YouTube channels, email & mailer templates, Facebook pages and groups, LinkedIn groups.
• PR Client- Churchill Club: act as Social Media consultant/liaison, official Tweeter; manage media relations efforts -
Marketing Specialist
SHIFT Communications
(Privately Held; 51-200 employees; Public Relations and Communications industry)
February 2007 — February 2008 (1 year 1 month)
• Own SHIFT awards process
o Won 7awards including ABA's Agency of the Year in 2007
• Revamp SHIFT website
o Completed overhaul of site
o Integrated Flash elements
o Created additional pages, i.e. Security PR page, Healthcare PR page
• Redesigned SHIFT standards and colors
• Created online version of SHIFT brochure with revised layout & look
• Renovated Todd Defren's blog, PR-Squared
• Created SHIFT employee blog, unspun.shiftcomm.com
• Coordinate SHIFT PR effort, including 23 hits in 2007 and 3 so far in 2008
• Manage SEO with over 300% growth from 2006 to 2007 in visitors, unique visitors and pageviews
• Track competitive analyses
• Create client collateral, i.e. postcards, treasure boxes, brochures, customer passes, mailers, etc.
• Assist in dozens of new client pitches
• Work with Churchill Club on PR strategy, event planning and social media tactics
o Spearheaded Twitter campaign and live Tweeting during events
o Maintain media list and coordinate media outreach -
Director of Marketing
MSI
(Privately Held; 11-50 employees; Wholesale industry)
June 2006 — November 2006 (6 months)
• Manage Website- SEO, revamp & add WebPages & landing pages
• CRM- design html newsletters & branding standards, list management (4,500 members)
• Market communications campaigns- greeting card display line & 3 case wine rack
o Manage graphic designer
o Acquire lists for mail & fax campaigns to1700 prospects per project
• Generate reports: segmented sales volume, item history, webpage click throughs
• Write business strategies for Wireline brand
o CRM, industry analysis, competitive analysis, business plan, logistics
o Develop plan and time line for 20 target markets
• Group product lines to ease import and close out processes
o Coordinate 87 product close outs
o Research sales, rebuilt WebPages, price products
o Manage logistics with warehouse and Peach Tree accounting system
• Research import potential from China
o Establish new supplier with 25 new products, WebPages, renderings,
o Negotiated payment terms & coordinate sales -
Marketing Intern
Agilent Technologies
(Public Company; Semiconductors industry)
June 2005 — December 2005 (7 months)
• Coordinate worldwide marketing communications campaigns
o Create strategy statement
o Work with product managers, advertising companies, and marketing communications council
o Tack metrics for campaign effectiveness
• Designing and managing intranet site of world wide marketing communications solution unit
o 50+ content pages using Share Point and MS FrontPage
• Creating new content management system (CMS)- database 800 page catalog
o Port 2000+ pieces of data, graphics, and tables into CMS
o Collaborate with vendors to fix chromatograms, labels, etc.
• Consultant and manager for Quarterly Market Updates
o Evaluate and suggest changes to the original market research system
o Present findings to group and track effectiveness of said changes
o Update, manage and help with current market research projects
o Administrate eRooms, emails, and other mechanisms.
Jany Xu’s Education
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University of Pennsylvania - The Wharton School
BS, Marketing & Management, 2002 — 2006
Social Chair & Marketing Director, Queer Student Alliance
• Organized, promoted and hosted “Luscious”, Townhalls, and other events
• Birthed bi-weekly “Coffee Talks”
• Hosted Identity Forum during QPENN week
President, Society of Automotive Engineers UPenn Chapter
• Acted as liaison and coordinated events with corporate sponsor GM
• Hosted SAE Philadelphia Chapter annual competition and dinner
• Managed club events, i.e. Harley Davidson plant tour, go-karting, Engineering Week events
Designer, Producer, Co-Design Chair, DZine2ShoW (Penn’s Fashion Club)
• Designed Spring 2004 line & managed all other designers
• Fundraised for and coordinated fabric purchases, collaborated with seamstresses
• Designed venue interior; produced show; recruited DJ, photographers and journalists, including Women’s Wear Daily
Intercollegiate Editor, queer.
• Penn editor for queer. Magazine: solicited pieces, advertised brand, increased distribution locations- Activities and Societies:
- Wharton Women, Society of Automotive Engineers, Queer Student Alliance, Outdoors Club
Additional Information
Jany Xu’s Websites:
Jany Xu’s Interests:
Figure Drawing, Graphic and Interior Design; Steinbeck, Hemingway Novels, Presidential Biographies; Chess, Mahjong; Swimming, Volleyball, Badminton
