Chief Strategy and Marketing Officer at The Pampered Chef
Greater Chicago Area
Chief Strategy and Marketing Officer at The Pampered Chef
Greater Chicago Area
Brand Positioning, Advertising Strategy, Market Research, Corporate Communications, Web Marketing, Catalog Marketing
(Self-Employed; Consumer Goods industry)
June 2004 — Present (5 years 8 months)
Lead following departments: Creative Services, Web Marketing, Brand Development, Promotions and Recognition, Corporate Communications and Consultant Communications
(Marketing and Advertising industry)
June 1999 — May 2004 (5 years )
After 15 years in advertising, I founded Pivotal Insights, a brand strategy consulting practice. Clients included: AAA, Capital One, Emmperative.com, Greenlight.com, Highway One, HomePage, Nikon, Snapfish, 24 Hour Fitness, The Pampered Chef
(Public Company; WPP; Marketing and Advertising industry)
September 1997 — May 1999 (1 year 9 months)
Clients: Clorox and Golden Grain
(Public Company; Marketing and Advertising industry)
August 1994 — September 1997 (3 years 2 months)
Clients included: Nationwide Insurance, PNC Bank, Heinz, Blue Cross and Blue Shield, Imation, JD Edwards
(Public Company; WPP; Marketing and Advertising industry)
February 1984 — July 1994 (10 years 6 months)
Rose from Trainee to VP in 6 years, nominated SVP, resigned before title conferred. Clients included: Kraft, Quaker, Northern Telecom, Kemper Insurance, Northern Trust Bank, Brookfield Zoo.
Bachelor of Arts , Journalism , 1978 — 1982