Janice Rosenberg

Past

Account Director at Studeo Advertising
Director of Marketing at Corinthian Colleges
Director of Marketing at GMAC/ditech.com

Assistant Vice President, Marketing at New Century Mortgage
Assistant Brand Manager at Great Western Bank
Branch Marketing Coordinator at ARCS Mortgage Inc.
Public Relations and Marketing Coordinator at American Gem Society

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4 more...

Education

California State University-Northridge

Recommended

9 people have recommended Janice

Connections

350 connections

Industry

Marketing and Advertising

Janice Rosenberg’s Summary

Energetic and dynamic results oriented leader with a consistent track record of delivering profit and sales growth through direct response marketing solutions. Proven success launching strategies and campaigns on time and within budget, resulting in loyal customers. Looks for the next new challenge and possesses a powerful work ethic.

Janice Rosenberg’s Specialties:

• Direct Response Marketing
• Advertising and Promotions
• Branding
• Strategic Planning
• National & Local Advertising
• Print and Broadcast
• Media and Competitive Analysis
• Account Management
• Client Relations
• Project management
• Customer Loyalty Campaigns
• Budgeting, Forecasting & Reporting
• P&L Management
• Event Planning
• Trade Show & Conference Management
• Vendor Management
• Contract Negotiation
• Public Relations
• Writing
• Editing

Janice Rosenberg’s Experience

Account Director

Studeo Advertising

(Marketing and Advertising industry)

June 2008 — October 2009 (1 year 5 months)

Manage 48-school campaign; create annual budgets to bring in leads, lower cost-per-leads, and increase student enrollments. Direct response media, television, print, interactive and direct mail media used. Analyze metrics, cost per lead and cost per enrollment to make educated decisions and changes to strategy. Manage a national OOH campaign. Work with in-house media buying team and staff of Account Executives and Account Coordinators.
Director of Marketing

Corinthian Colleges

(Public Company; COCO; Education Management industry)

March 2005 — April 2008 (3 years 2 months)

Direct Response marketing professional. Managed $16 million national television advertising campaign for more than 100 schools throughout the US and Canada. P&L management of a $50 million multi-channel local market direct response budget. Led DRTV, print, creative, online, and direct mail agencies to increase lead growth and brand awareness. Obtained convertible leads at below budgeted cost-per-lead and cost-per-start-goals while increasing student enrollments. Oversaw direct response agencies and led team in creating marketing plans and strategies. Analyzed all results, buys and strategies to increase lead flow.
Director of Marketing

GMAC/ditech.com

(Public Company; Financial Services industry)

October 2000 — March 2005 (4 years 6 months)

Assumed P&L responsibilities and managed a direct response marketing budget of $140M. Oversaw all aspects of strategy, planning, media analysis, creative direction, implementation, and executions of multi-tactic campaigns, including print, broadcast, radio, Out-of-Home, direct mail, and Internet media. Arranged events and promotions. Oversaw customer referral and retention programs. Played a key role in the implementation of the $395 Flat Fee Product and Best Rate and Fee Guarantee—within the first month, this was the #1 requested product by callers. Launched California mortgage brand CalDirect Home Loans. Planned and executed the national “Ultimate Racing Room” contest, tying in with a NASCAR sponsorship; received 150,000 entries and 1,000 additional applications.
Assistant Vice President, Marketing

New Century Mortgage

(Public Company; NEW; Financial Services industry)

February 1997 — October 2000 (3 years 9 months)

Started department from ground floor and ran alone for the first six months as company began to grow. Produced all collateral materials, flyers, and brochures for Account Executives. Handled all trade show coordination, including, pre-show and booth promotion, shipping, setup, teardown, and staffing for local, regional and national shows. Planned and managed sales contest and winners’ trip. After 6 months hired on staff. Led marketing functions and team to create materials, rate sheets, campaigns, and events for sales team. Worked with advertising agency to determine positioning and creation of campaigns. Managed all wholesale events including three-day annual wholesale sales meetings and "Net Ready" broker seminars for mortgage brokers throughout the country. Coordinated outside speakers, events, and parties, worked with outside vendors and hotel staff.
Assistant Brand Manager

Great Western Bank

(Marketing and Advertising industry)

1995 — 1996 (1 year )

Directed marketing activities for wholesale branches. Coordinated new office openings. Created pre-event advertising, marketing, and public relations plans and programs; analyzed results to determine ROI. Established budgets for the Wholesale Lending, Loan Service, and Telemarketing Departments. Spearheaded receptions for realtor and partnership events with elite professional sports teams.
Branch Marketing Coordinator

ARCS Mortgage Inc.

(Privately Held; 51-200 employees; Financial Services industry)

1993 — 1995 (2 years )

Managed marketing communications for local branch offices throughout the country. Created communications and collateral materials, including brochures and flyers. Managed industry trade shows, community housing fairs, and Department of Real Estate Seminars. Prepared press releases and media announcements for corporate and community seminars and events.
Public Relations and Marketing Coordinator

American Gem Society

(Non-Profit; Sports industry)

1990 — 1993 (3 years )

Produced and managed collateral, marketing kits, catalogs, and direct mail campaigns for wholesale jewelers. Worked with hotel staff, speakers, and outside vendors to coordinate events. Obtained sponsorships, raised money, and solicited industry organizations for donations and gifts.
• Coordinated AGS national conclave for 1,000+ attendees and produced all promotional materials.
• Managed a “Diamond is Forever” partnership campaign with DeBeers, which received over 12,000 inquiries.

Janice Rosenberg’s Education

California State University-Northridge

Bachelors , Journalism , 1986 — 1989

Activities and Societies:

Writer and editor for campus newspaper, Daily Sundial; Sigma Delta Chi (Society of Professional Journalists)

Additional Information

Janice Rosenberg’s Interests:

International travel, water-skiing, bicycling, cooking, reading, theater

Janice Rosenberg’s Groups:

6FigureJobs Executive Networking
Marketing Executives Group
OCEAN - Orange County Executives And Networkers
Green Marketing
Indeed.com
eMarketing Association Network
Cal State Northridge Alumni Network
ThoseinMedia
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Ditech.com Alumni and Employees
Marketing Communication
OC Marketing & Advertising Professionals Community
Digital LA
Direct and Database Marketing
Orange County Women Entrepreneurs & Executives
Spin Strategy™ - Tools for Intelligent Job Search
So Cal Sushi - Southern California Open Networker & Professional Group
Linked Orange County California
ECS Candidates
Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
The Hard Times News
We Are Orange County!™ (WAOC™) - California
Job Openings, Job Leads and Job Connections!
EFUSJON ENERGY CLUB INVITATION
JOB CENTER of Employment & Work Opportunities for Marketing, PR & Sales Innovators
WAOC™- OC Job Club
The Orange County IN Network