Jane Westfall

Current

Senior PM at Razorfish
Principle at Independent Consultant

Past

Account Director at Cahan & Associates
Project Manager in Product Development Group at Netflix
Contract Project/Account Director at Sequence

Consulting Marketing Manager at Adaptive Path
Director of Client Delivery at Ogilvy One
Head of Project Management at AKQA
Project Manager; Marketing Manager at Sapient
Director of Digital Project Management at EHSBrann, part of HAVAS
Producer, Digital Studio at Frog Design

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6 more...

Education

San Francisco State University
University of London

Recommended

7 people have recommended Jane

Connections

233 connections

Industry

Internet

Jane Westfall’s Summary

In Project, Product or Account Management roles, I concept, manage and deliver interactive/online products, services, campaigns, and strategies that extend and enhance successful brands for agencies and companies.

Solution are driven by scalable strategies that provide rich experiences honed in best-of-breed interaction, branding and creative design.

• web • mobile • social platforms • loyalty programs • viral campaigns • video • offline business systems • direct marketing • database marketing • SEM • analytics• SMM•

In Brand and Marketing Director roles, I
=Define brand vision, value and proposition
=Market and regional research and analysis
=Develop local and vertical strategies in line with global or overall brand and value proposition
=Execute outreach including: Social Media Marketing, PR, Event, WOM, Promotions, Speaking Engagements, Analyst relations and other
=Measure and track results of these efforts

In both roles, I work strategically with management and business development to ultimately increase growth and achieve measurable results such as the following:
=increased qualified leads, quality of projects with existing clients
=innovative opportunities for the company
=growth and retention of great talent

Core competencies:
~Project and program management for campaigns & applications, strategic account direction, user-centric design management & research, marketing leadership

~Deliverables:
Statements of work, visual schedules/plans that get read by the client and the team, roles and responsibility definitions, stakeholder maps, deliverable matrix, revenue reconciliation trackers, resource plans, processes and methodology 'one pagers' - not reams of paper that doesn't get read.

~Traits:
Innovative, strategic, flexible, resourceful, entrepreneurial, thorough.

Jane Westfall’s Specialties:

~Experienced in launching mobile applications, developing brand platforms /frameworks, product launches including A/B and multi-variant testing, tracking success metrics, analytics, social networking, social media marketing.

Jane Westfall’s Experience

Senior PM

Razorfish

(Public Company; MSFT; Marketing and Advertising industry)

June 2009 — Present (2 months)

Contract/Consulting PM in the San Francisco office.
Principle

Independent Consultant

(Marketing and Advertising industry)

January 2006 — Present (3 years 7 months)

Integrated Marketing and Project Management, Product Development, Process Audits and Improvements, Online Advertising, New Business, Account Direction, Strategic Marketing and Brand Definition.
Account Director

Cahan & Associates

(Privately Held; Design industry)

September 2008 — May 2009 (9 months)

Account Director/Producer for Brand and Creative Firm, focused on successful delivery of 'soup to nuts' project: Branding, Identity, Business system (print), web site, email marketing system, SEO, and Analytics before Bill Cahan closed office due to personal reasons.
Project Manager in Product Development Group

Netflix

(Public Company; 1001-5000 employees; NFLX; Internet industry)

April 2008 — September 2008 (6 months)

Completed consultancy project to create a work flow or process that enabled product managers and user experience designers to better deliver upon Netflix's strategy of innovative products, services and features across the web and other platforms.
Contract Project/Account Director

Sequence

(Privately Held; 11-50 employees; Design industry)

2007 — 2008 (1 year)
Consulting Marketing Manager

Adaptive Path

(Marketing and Advertising industry)

July 2007 — September 2007 (3 months)

Created strategic marketing plan to recognize and build on the opportunities that expand Adaptive Path's thought-leadership in and beyond the user experience and design community, and their client and service footprint beyond web.
Director of Client Delivery

Ogilvy One

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

January 2007 — May 2007 (5 months)

As Director of Client Delivery, responsible for the delivery of online advertising by the Producer and Studio group.
Head of Project Management

AKQA

(Information Technology and Services industry)

January 2006 — November 2006 (11 months)

Herding kittens and fire fighting. Just kidding. Great company, great people, great work. Highly recommended. Left role to make my way back West to California.
Project Manager; Marketing Manager

Sapient

(Public Company; Information Technology and Services industry)

March 2000 — July 2005 (5 years 5 months)

Senior Creative Lead, SF: March 2000 to March 2001- 12 mo
Project Manager, UK: August 2003 to October 2004- 14 mo
Marketing Manager, UK: October 2004- July 2005 - 10 mo
Director of Digital Project Management

EHSBrann, part of HAVAS

(Marketing and Advertising industry)

August 2001 — August 2003 (2 years 1 month)

Clients included Barclays, Egg, Tesco, Mini and more.
Producer, Digital Studio

Frog Design

(Privately Held; 201-500 employees; Design industry)

March 1999 — March 2000 (1 year 1 month)

Producer during launch of digital studio'.