Proofreader, PriceWeber ad agency
Louisville, Kentucky Area
Proofreader, PriceWeber ad agency
Louisville, Kentucky Area
A professional copywriter with demonstrated success in providing superior service to internal and external clients. Offers excellent portfolio of top quality advertisements, brochures, sales letters and articles and a reputation for integrity, teamwork and results.
Strategic planning
Institutional advancement
Corporate communications
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
(Public Company; 1001-5000 employees; Financial Services industry)
1998 — 2008 (10 years )
Created a variety of financial services marketing and advertising materials to support a sales force of 400 Financial Consultants in 70 markets.
Wrote and managed executive level communications for audiences such as Financial Consultants, client investors, employees and other business partners.
Wrote ads, client newsletters, sales letters and product brochures for an online marketing website.
Spearheaded Hilliard Lyons’ sponsorship of The Stock Market GameTM that boosted Kentucky’s usership by 46 percent, the highest increase in the nation.
Managed celebration of Hilliard Lyons’ 150th anniversary in business, maximizing events and print/broadcast advertisements in a 12-state footprint.
Produced collateral for an intranet site that offered technical literature on a wide range of topics, including trust and estate planning, wealth management, financing a secure retirement and similar themes.
(Educational Institution; 5001-10,000 employees; Higher Education industry)
1989 — 1998 (9 years )
Edited and managed university’s faculty/staff news service, including a weekly newspaper and daily electronic news service for institution’s 5,000 employees and 21,000 students on three campuses. (See sample at http://php.louisville.edu/news/)
Managed the work of 10 beat writers in a period of $7.7 M budget cuts.
Handled media for campus visits of U.S. Secretary of State Madeleine Albright and First Lady of the United States Hillary Clinton.
(Newspapers industry)
1985 — 1989 (4 years )
Provided news coverage of St. Louis County government, regional and environmental news.
NA , Public policy , 1994 — 2000
Bachelor's , Journalism , 1979 — 1983
Junior Year Abroad , French , 1981 — 1982
Public Relations Society of America, Bluegrass Chapter
The Filson Club
Business and Professional Women USA, University of Louisville Chapter
Capital Campaign Committee, Wayside Christian Mission, Louisville, KY
Board member, Central Hillside United Ministry, Duluth, MN
Sigma Delta Chi, Society of Professional Journalists
Pi Alpha Alpha, Academic Honor Society for Students of Public Administration
Honorary member, Golden Key International Honor Society
The Audubon Club
Every1Reads
Award of Excellence, Media Relations, The Stock Market GameTM, Kentucky Council on Economic Education, 2006.
Award of Merit, Special Events, Hilliard Lyons Sesquicentennial, PRSA/IABC, 2005.
Award of Excellence, Institutional Relations,“Introducing a New President.” Council for Advancement and Support of Education, District III, 1996.
Award of Merit, Internal Communications, "Gender Equity," PRSA/IABC, 1995.
Award of Excellence, Internal Relations, Kentucky Association of Government Communicators, 1996.
Award of Merit, Employee Relations/Internal Communications, “Faculty Roles and Governance,” PRSA/IABC, 1994.
Award of Excellence, Internal Communications, Council for Advancement and Support of Education, District III, 1993.
First Place, Employee Publications. Kentucky Association of Government Communicators, 1992.
Third Place, In-Depth Reporting on Juvenile Offenders. Page One Awards, Sigma Delta Chi, Society of Professional Journalists, 1989.