Janet (Ferguson) Keeley

Janet (Ferguson) Keeley

Owner, Keeley Communications

Greater Denver Area

Current
  • Owner at Keeley Communications (Sole Proprietorship)
Past
Education
  • Northwestern University
  • Metamora
Connections
301 connections
Industry
Marketing and Advertising
Websites

Janet (Ferguson) Keeley’s Summary

I have more than 20 years of experience as a writer/editor/manager in corporate marketing communications departments and advertising agencies. I have worked to promote a broad range of products and services -- from chemicals, insulation, phone books and life insurance to computers, professional services, outdoor adventure gear, automotive air bags, industrial slicers, colocation and hosting services. I love a challenge, thrive on learning, and find almost any subject interesting. My expertise covers everything from messaging strategy to newsletters, brochures, advertising copy, Web sites and presentation writing. Call or e-mail me to see how I can help you with your project. SEE WWW.KEELEYCOMMUNICATIONS.COM FOR MORE INFORMATION.

Janet (Ferguson) Keeley’s Specialties:

Strategy, messaging, branding, writing, editing, proofreading.


Janet (Ferguson) Keeley’s Experience

  • Owner

    Keeley Communications (Sole Proprietorship)

    (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

    November 2003Present (5 years 9 months)

    Current and past clients include Sun Microsystems, Atrato, Inc., Chaperon, LLC, Plasmon, StorageTek, McClain Finlon Advertising, 9Health Fair, Hungtington Insurance, Brent's Place, Highlands Merchant Association, McDATA, Brand Alignment Group, Hawkeye/FFWD, YOUnite, Elevation Outfitters, Symantec, Studio Bead, YOUservice, GBSynergy, Transportation Safety Institute, Bloomba, The Furniture Room, Carrier Access Corporation, Inner Guidance Institute, Comfluent, Heritage Fabrics, Rocky Mountain Insurance Network, Steelworks Corporation, Community Banks of Colorado, X Inc., Urban Realty, Healthy Meals Made Simple, Galay Group

  • Contractor/Open Work Communications

    Sun Microsystems

    (Marketing and Advertising industry)

    20082008 (less than a year)

  • Messaging Manager

    Sun Microsystems

    (Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

    August 2000November 2003 (3 years 4 months)

    Worked with internal and external writers to ensure adherence to agreed-upon messaging strategies. Reviewed and approved data sheets, brochures, presentations. Managed virtual team of agency/freelance writers and project managers. Managed cross-services task teams to accomplish goals.

  • Senior Marketing Communications Specialist

    Carrier Access Corporation

    (Public Company; 201-500 employees; CACS; Telecommunications industry)

    March 2000August 2000 (6 months)

    Led the design and implementation of a new branding, “look and feel,” and collateral strategy in six months. Managed team of writers and designers at ad agency to accomplish this goal. Managed production budget, timelines.

  • Senior Copy Strategist

    McClain Finlon Advertising

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    April 1998March 2000 (2 years)

    Worked with senior account management and team of writers and art directors to develop and maintain strategic direction on accounts including Sun Services, U S WEST Dex, First World Communications and Johns Manville.

    Managed team of internal and freelance writers.

  • Manager, Marketing Communications

    Great-West Life & Annuity Insurance Company

    (Public Company; 501-1000 employees; GWO; Insurance industry)

    October 1994April 1998 (3 years 7 months)

    Managed a team of writers and designers to develop educational and promotional materials for financial services division. Developed and wrote “kits” for participants in 457, 403(b) and 401(k) plans.

    Wrote and managed the design of corporate annual reports.

    Worked on a special marketing team assigned to a partnership with Charles Schwab to sell individual life insurance policies through that institution at walk-in locations and via the Web.

  • Owner, Sole Proprietor

    Henson Writing Services (Sole Proprietorship)

    (Sole Proprietorship; Myself Only; Marketing and Advertising industry)

    January 1993October 1994 (1 year 10 months)

    Freelance writing, editing business. Wrote newsletters, brochures, articles for trade publications, press releases, ads. Clients included: Morton International, Great-West Life & Annuity Insurance Company, Hamilton Sweeney Advertising (Hewlett Packard, Philips Technologies), Chemical Manufacturer's Association, Structural Insulated Panel Association, Pruett Publishing.

  • Editor/Writer, Marketing Communications

    Morton International

    (Public Company; 10,001 or more employees; Chemicals industry)

    June 1990December 1992 (2 years 7 months)

    Wrote and managed the publication of newsletters, technical trade journal articles, brochures, ads and other promotional materials for this global Fortune 500 company.

    Acted as writer/editor for IR and PR departments. Wrote press releases, annual reports.

  • Writer

    WILLIAM J. NARUP AND COMPANY ADVERTISING

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 1988December 1990 (2 years 7 months)

    Created ads, wrote ad copy, press releases and case histories for this business-to-business industrial ad agency. Wrote and edited advertising and public relations proposals.


Janet (Ferguson) Keeley’s Education

  • Northwestern University

    BA , Linguistics , 19861990

    Activities and Societies:
    Alpha Gamma Delta sorority.
  • Metamora

    19801988


Additional Information

Janet (Ferguson) Keeley’s Websites:

Janet (Ferguson) Keeley’s Interests:

Traveling (see www.janetandbrendan.com). Learning and writing about anything and everything. Skiing, hiking, walking. Pottery-making.

Janet (Ferguson) Keeley’s Groups:

Denver Metro Volunteers Impact Program, 9 Health Fair, WomenAde

  •    Sun Alumni
  •    Northwestern University Alumni
  •    Alpha Gamma Delta
  •    Public Relations and Communications Professionals
  •    McClain Finlon Alumni
  •    Linked To Denver

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