
Social Media Coach at Tatu Digital Media
San Francisco Bay Area

Social Media Coach at Tatu Digital Media
San Francisco Bay Area
Social media
My chops in “social media” go back to founding ONTHERAIL, one of the first on-line communities for restaurant folk. I was the online community developer for the Exploratorium before I became Director of Web Development there. As a social media coach I help people "get" social media and find a way to build a strategy that works for them. Then I regularly check in with new information, new tools and support them as their social media campaign grows.
At Tatu Digital we work with social media in a variety of ways, from building blogs and helping our clients define their social media presence to social media marketing campaigns.
Web marketing
It's no longer a case of “build it and they will come” and frankly, unless you're going to spend thousands, nobody can guarantee you top level on the search engines either. So how do you get your message out and increase your traffic from real leads and not bots? We can show you how. Need a Google AdWords or Facebook ad campaign? We can help you develop a strategy, manage the campaign and help you tune your site and ads to get results.
Web development
We carefully choose the delivery method based on the needs of the client, not just because we want to practice the latest greatest methods on your website. Our tools include PHP, Javascript, AJAX, XML, HTML and CSS. We also have copy editors and writers available to tailor that message and award winning designers to make it stand out in a crowd.
Flash
We’ve been coding Flash since the early “it’s only good for animation” days. Flash has grown way beyond those days, and we’ve grown with it. From developing modules for hand-held delivery, flash based blogs, games, e-learning modules, product demos and websites, we find Flash to be one of our favorite tools.
Product demos
We work closely with our clients to extract the best of each product and create a demo that demonstrates value clearly and concisely.
Social Media consulting, on-line marketing and web strategy, blogs, Wordpress, Flash product demos, and websites.
(Internet industry)
January 2007 — Present (2 years 11 months)
I work with clients to locate the conversations and networks that fit their needs, help them find and implement the tools they need to have that conversation and train them in how to participate effectively in social media.
I do in-house or on-line training on a one-on-one basis or for groups, and create presentations, webinars, tele-classeses and workshops about social media for special interest groups as well as businesses.
(Partnership; Internet industry)
June 1996 — Present (13 years 6 months)
Web strategy and interactive design for websites, training, product demos and social networks.
(Non-Profit; 201-500 employees; Media Production industry)
January 2001 — 2003 (2 years )
Originally the online community developer I became director of web development in 6 months.
Managed the web team for online interactives and acted as project manager between the content writers, scientists, artists and developers.
Data mining and web statistical analyisis, Internet strategy.
We created amazing documentaries and e-learning pieces for the museum with grants to work with NASA, the National Science Foundation and many others.
The Exploratorium won Webby awards for "Best Education website" We also won awards from Siggraph, Pirelli Internetional and many others.
(Privately Held; 1-10 employees; Internet industry)
June 1996 — July 2001 (5 years 2 months)
Raised initial startup funds (VC) and acquired second round funding as well.
Generated new ideas to grow the community, brand development and marketing strategy.
ONTHERAIL was nominated for a WEBBY award for community and won many awards for design and innovation, including the Flash Film festival in Amsterdam.
Created online training courses in Flash, video and/or HTML for workers in the industry as well as tutorials for restaurant cooking and skills.
Multi-media, anything related to community or learning. I'm also a techno toys addict in recovery. Well except that iPhone..... And the airbook...
SFWOW, WITI, SVAMA, E-learning Guild, SoFlow, SJLinked, NetSquared, WCR
Multiple Web Marketing awards for design from 2004-2008
Amsterdam Flash Film Festival- Flash film award
Top 100 Women in Business- San Francisco
Webby Nominated for Ontherail.com
Webby Awards- Exploratorium