Search Engine Optimization Expert (President and CEO, Search Mojo)
Washington D.C. Metro Area
Search Engine Optimization Expert (President and CEO, Search Mojo)
Washington D.C. Metro Area
Expert in search engine optimization and pay per click advertising management.
search engine optimization (seo), pay per click (ppc) management, internet marketing, web design, web development
(Privately Held; 1-10 employees; Marketing and Advertising industry)
December 2005 — Present (4 years )
Search engine optimization and pay per click advertising management for a variety of clients.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2004 — January 2006 (1 year 9 months)
- Achieved over 100 number one rankings in natural search results - an increase of over 900% in less than one year. Currently have 104 number one rankings on Google, Yahoo! and MSN.
- Achieved number one ranking on the company's most important keyword, "online survey", on 2 of the 3 top search engines.
- Increased top ten rankings by nearly 400% in less than one year. Currently have 471 top ten rankings on the 3 top search engines.
- Increased online registrations from both natural search and PPC by over 100%.
- Reduced cost per conversion on pay-per-click (PPC) programs by half while doubling conversion rate.
- Managed over 700 keyword phrases with Google AdWords and Yahoo Search Marketing.
- Implemented website A/B version testing to further improve registration levels.
- Doubled link popularity in less than nine months.
- Implemented an online shopping cart and checkout.
- Managed and updated company website.
(Self-Employed; Myself Only; Marketing and Advertising industry)
May 2001 — April 2004 (3 years )
- Founded full-service web design and development firm handling search engine optimization, website design and application
- Achived top ten rankings on selected keywords for clients within six week periods on Yahoo! and Google.
- Contracted with Denver/Boulder's top advertising agency to provide search engine optimization to clients.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
April 1999 — April 2001 (2 years 1 month)
- Coordinated staff of seven for all company marketing communications projects, including website presence, advertising, events, branding and more.
- Responsible for all online lead generation.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 1998 — March 1999 (8 months)
- Coordinated all marketing communications efforts, including all website efforts.
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
February 1996 — August 1998 (2 years 7 months)
- Coordinated all government contractor websites, including online catalogs and ordering functions.
- Coordinated all marketing communications efforts for SMC-II government contract.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 1995 — February 1996 (1 year 1 month)
Created documents for sales organizations at large telecommunications companies such as Bell Atlantic, MCI and USWest.
(Privately Held; 51-200 employees; Defense & Space industry)
March 1994 — February 1995 (1 year )
Formatted documents for government contracts.
BS , Communications , August 1989 — December 1993
H.S. Diploma , 1985 — 1989
American Marketing Association, SEMPO, Virginia Piedmont Technology Council, Northern Virginia Technology Council, DC Web Women, DC Web Women, Pubcon, JMU Alumni, Online Marketing Summit, Search Engine Strategies