Janet Bartoli

Executive at Accenture Interactive

Location
Greater New York City Area
Industry
Internet
Current
  1. Accenture
Previous
  1. LexisNexis,
  2. Zeta Interactive (Formerly Known As DigitalGrit),
  3. Net1-Solutions
Education
  1. Indiana University Bloomington
Recommendations11 people have recommended Janet
Websites
500+connections

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Background

Summary

Provider of SEO program strategy and SEO expertise within top management consulting firm. Advanced SEO technical skills, Enterprise-Level SEO & Social Media Optimization techniques, with Excellent Communication and Presentation skills. Proven success at Landing Page Optimization and Conversion Optimization. Specialization within Global Search Engine Optimization, ROI oriented usability testing (split A/B, MVT), strong analytical and project management skills, with a true passion for search.

Specialties:

• Problem solver through solutions, SaaS, Property Management Industry specialist & developer

• Managing search engine optimization (SEO) and social media optimization (SMO) to drive traffic to web sites so that they can achieve their revenue generating goals.

• Provide strategic and tactical support to team members, improving processes and developing departmental best practices.

• Foster strong communication between departments, ensuring detailed attention to timelines and quality of client deliverables.

Experience

Executive Digital Marketing Strategist

Accenture
– Present (2 years 5 months)NY Metro

Providing consultative strategic direction on digital marketing initiatives for Fortune 50 - 100 corporations including Telecom, Retail, CPG.
Developer and creator of Enterprise Technical Guidelines for the SEO practice

Manager. Global Search

LexisNexis
(1 year 9 months)

Provided strategic leadership & International SEO expertise to corporate global team, Advanced SEO technical skills, Enterprise-Level SEO & PPC techniques, Excellent Communication and Presentation skills, Landing Page Optimization and Conversion Optimization. Specialization within Global Search Engine Optimization, ROI oriented usability testing (split A/B, MVT), strong analytical and project management skills, with a true passion for search

Search Engine Optimization Manager

LexisNexis
(2 years 3 months)

Managed all SEO/PPC activities for LexisNexis internationally.
Manage internal and external resources
Developed Search education for US based marketing
Established formal search presence within the company
Expanded in-house search, and grew PPC program within the US and for all Global Corporate properties

Associate Director of SEO

Zeta Interactive (Formerly Known As DigitalGrit)
(1 year 10 months)

Led all SEO efforts across Fortune 500 - 1000 size clients
Created and Presented SEO Best Practices for clients
Managed and Led SEO Agency personnel

Internet Consultant / Software Entrepreneur

Net1-Solutions
(3 years 10 months)

Owned and Operated Internet Consultancy. Managed small and medium sized companies web development projects. Introduced SEO and SEM programs to clients and developed internet business strategies.

Created and presented SEO and Paid Placement seminars for local small business owners

Sr. Network Analyst

AXA Advisors
(3 years 5 months)

Certified Novell Administrator, resolved all 2nd and 3rd level networking and software related issues for all U.S. based advisors.

Project Manager/Technical Support Coordinator

Morgan Stanley Smith Barney
(1 year 4 months)Greater New York City Area

Acted as liaison for the conference planning department while providing lead technical support managing of hardware and software procurement
Selected, purchased, installed and maintained hardware and software for the conference planning department.
Negotiated lease contracts with outside vendors resulting in a 65% reduction in weekly costs.
Project Led the Enterprise Windows NT4 roll out project

Certifications

Conductor Searchlight Certification

Conductor
– Present

Projects

MyConciergeDesk - Software for Vacation Property Management(Link)

– Present

Software entrepreneur solving B2B business pains through software solutions. Research and analysis specializing within property management companies.
Under development, Concierge SaaS solution for Luxury & Resort Vacation Property Management companies.

All LexisNexis marketing websites(Link)

» A great opportunity to implement new ideas
» Proud to be part of such large work with so much impact around the world
» Always trying to push the envelope in terms of best practices (Web Design, SEO, technological, methodological, etc.)

NOTE: This project includes all the countries in which LexisNexis is present, not just the US site.

Team members:

Publications

Global SEO In-House(Link)

September 2011

Building an effective search program for in-house enterprise level SEO

Skills

  • SEO
  • SEM
  • Digital Marketing
  • Web Analytics
  • Google Analytics
  • E-commerce
  • Online Advertising
  • SMO
  • PPC
  • Web Marketing
  • Landing Page...
  • Strategy
  • Omniture
  • Online Marketing
  • Conversion Optimization
  • Social Media
  • Analytics
  • Google Adwords
  • Lead Generation
  • Social Media Marketing
  • Mobile Marketing
  • Information Architecture
  • Web Project Management
  • Marketing Strategy
  • Digital Strategy
  • Integrated Marketing
  • Marketing
  • Strategic Partnerships
  • Mobile Applications
  • User Experience
  • Web 2.0
  • Interactive Marketing
  • B2B Marketing
  • Content Management
  • Web Content Management
  • Organic Search
  • Search Advertising
  • Digital Media
  • Content Strategy
  • Problem Solving
  • Entrepreneurship
  • SaaS
  • Product Development
  • New Business Development
  • Start-ups
  • See 30+  See less

Education

Organizations

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