Janene Poortvliet

Current

eBusiness Specialist at Gordon Food Service

Past

Freelance Web Designer/E-Marketing Specialist at Hyperchic.com
Web Designer/Developer at Permalife Inc.
Web Designer/Developer at Flagstar Bank

PeopleSoft Change Management/Trainer at University of Michigan
CAD Trainer/Support at Sweet's Group / McGraw-Hill
Adjunct Instructor of AutoCAD at Kendall College

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Education

University of Phoenix
Western Michigan University

Recommended

6 people have recommended Janene

Connections

68 connections

Industry

Internet

Websites

Janene Poortvliet’s Summary

I am a highly skilled Web Designer/eMarketing Specialist with more than eight years experience in the generation and maintenance of websites through the use of XHTML, CSS, Adobe Photoshop, and Flash. Also experienced in social networks, blogs, and Web 2.0 tactics as well as setting up and analyzing trends through Google Analytics Tracking and pay-per-click (PPC) Google AdWords. Knowledgeable in the latest search engine optimization (SEO) and page rank analysis techniques and highly creative and artistic in the development of interactive marketing tools and appealing visual designs that communicate brand identity. I am a detail oriented self-starter, and strategic thinker with a keen eye for the latest trends on the Internet in addition to having excellent verbal and written communication skills. I also have experience in such eCommerce tools as VirtueMart (shopping cart), and Joomla (content management system and Web application framework), Yahoo Store merchant solutions as well as setting up merchant accounts and payment gateways.

Janene Poortvliet’s Specialties:

XHTML, HTML, CSS, Adobe Photoshop, Dreamweaver, Flash, Adobe PageMaker, Joomla CMS & Virtuemart e-Commerce Shopping Cart, Yahoo Store Merchant Accounts, organic SEO, PPC via Google AdWords & Analytics, cross-platform compatibility, usability

Janene Poortvliet’s Experience

eBusiness Specialist

Gordon Food Service

(Privately Held; Food & Beverages industry)

September 2008 — Present (11 months)

Keep the GFS Marketplace Web properties fresh and appealing, ensure that the website is regularly updated for content and SEO, implement new Web strategies to support eBusiness goals, prepare analytics reports, partner with marketing and advertising to develop online marketing programs that will increase traffic and repeat visitors, and participate in email and SEM as well as social media programs.
Freelance Web Designer/E-Marketing Specialist

Hyperchic.com

(Design industry)

June 2003 — September 2008 (5 years 4 months)

Design websites using XHTML, HTML, CSS, Photoshop, Flash, and Dreamweaver. Employ the latest techniques in CSS to ensure cross-browser compatibility, flexibility, and accessibility. Utilize skills in organic search engine optimization techniques and page rank analysis. Set up merchant accounts, payment gateways, analytics tracking, and pay per click (PPC) advertising via Google Analytics & AdWords. Creation of logos and other electronic marketing graphics. Develop Flash banner ads and interactive tools.
Web Designer/Developer

Permalife Inc.

(Wholesale industry)

January 2007 — July 2008 (1 year 7 months)

Implemented from specs to completion, a new eCommerce website, Marlockmirror.com with the use of the Joomla Content Management System/Web Application Framework and VirtueMart eCommerce solution shopping cart. Set up the merchant account and payment gateway interface and acquire SSL certification. Renovated existing websites, Wholesalemillwork.com and Arctel.com and continue to maintain corporate website of PermalifeInc.com through the use of Joomla/VirtueMart and Yahoo Store Merchant Solution. Developed paper catalog layouts through the use of Adobe PageMaker 7.0 in addition to the photography of some of the products used in those catalogs (photo shoots/editing). Develop and maintain pay per click ads through Google AdWords as well as the creation of weekly sales slogans on the websites. Maintain the store locator databases for two websites via MySQL. Developed paper catalogs through the use of Adobe PageMaker 7.0
Web Designer/Developer

Flagstar Bank

(Public Company; FBC; Banking industry)

March 2000 — January 2007 (6 years 11 months)

Actively participated within a team and individually to create and maintain the corporation’s lending website in addition to numerous individual loan officer websites. Worked closely with the marketing department to develop ad campaigns that conveyed a consistent theme across all forms of media outlets, while focusing on the use of Adobe/Macromedia products for multimedia advertising campaigns and tools published on the Web. Participated in requirement gathering meetings with customers and other IT professionals. Employed Eclipse and WinCVS for version control as well as Project Tracker and Caliber to prepare build documents, user stories, and test scripts. Followed each project through the systems development life cycle process while also adhering to Sarbanes-Oxley guidelines. Generated interactive presentations, advertising media, sales CDs, kiosk loops, and distance learning Web-based tools for various departments throughout the organization.
PeopleSoft Change Management/Trainer

University of Michigan

(Education Management industry)

February 1999 — March 2000 (1 year 2 months)

Developed and presented PeopleSoft related training sessions designed to ease the transition to a new university wide Human Resources system. Tasks included research, software testing, course ware development, on-line help documentation, training manuals, job aids, and the delivery of training sessions.
CAD Trainer/Support

Sweet's Group / McGraw-Hill

(Furniture industry)

1994 — 1999 (5 years)

Responsible for the creation and implementation of AutoCAD and internal software product courses in-house and on site as well as assisted with technical support calls relating to software and hardware issues. Utilized skills in AutoCAD to construct 2D and 3D office furniture layouts.
Adjunct Instructor of AutoCAD

Kendall College

(Educational Institution; 51-200 employees; Higher Education industry)

May 1996 — July 1997 (1 year 3 months)

Co-taught Computer Aided Design summer sessions to interior design majors.

Janene Poortvliet’s Education

University of Phoenix

MBA , Business Administration/Technology Management
Western Michigan University

BS , Industrial Design

Activities and Societies:

Alpha Omicron Pi