Content Strategy & Journalism
Toronto, Canada Area
- Current
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- Classifieds Content Manager at Canwest Digital Media
- Freelance Writer / Content Strategist / Blogger at Jane Flanagan
- Past
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- Merchant - Shopping at CanWest Interactive
- Teaching & Research Asst at University of Calgary
- Education
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- The University of Calgary
- Trinity College, Dublin
- Mercy Secondary School
- Recommended
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2 people have recommended Jane - Connections
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152
connections
- Industry
- Online Media
- Websites
Jane Flanagan’s Summary
Direct experience developing online content that supports business goals, creates a coherent reader experience and is consistent with an overarching media brand and sales strategy. An accomplished writer, with broad interest in style-related topics. Interested in senior online editorial positions with a strong strategic-thinking component.
Jane Flanagan’s Specialties:
Writing, online media, e-tail, strategic thinking and business planning
Jane Flanagan’s Experience
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Classifieds Content Manager
Canwest Digital Media
(Public Company; Online Media industry)
May 2007 — Present (2 years 10 months)
• Effectively manage direct reports and editorial interns, including goal setting, performance reviews, mentoring and career-development/succession planning
• Liaise with classifieds' GM's to maximize page-views and drive traffic to content areas, while providing positive UX
• Develop strategy for ongoing evolution of the classifieds, launching new content initiatives and increasing traffic and time spent on sites
• Key participant in strategic content discussions, envisioning evolution of online properties and liaising with Technical and Creative teams to support the development of content
• Launched editorial component of Househunting.ca and perform daily site-maintenance, creating content packages for promotion
• Provide traffic, content and management reports on current initiatives, tracking performance and highlighting areas for improvement of traffic, monetization and UX -
Freelance Writer / Content Strategist / Blogger
Jane Flanagan
(Writing and Editing industry)
January 2007 — Present (3 years 2 months)
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Merchant - Shopping
CanWest Interactive
(Public Company; Media Production industry)
September 2005 — April 2007 (1 year 8 months)
• Spearheaded addition of editorial content to Shopping, researching and writing three weekly columns of original content
• Proactively lead strategic initiatives, site redesigns & new initiatives in order to increase return visitors, develop lasting relationships and boost revenue
• Participate in canada.com editorial processes, sharing ideas with channel editors and creating editorial features for microsites and sponsorship opportunities
• Regularly monitor website from a user perspective and QA perspective, serving as an advocate for user experience by ensuring easy, clear functionality and consistent tone and manner
• Prepare and deliver sales pitches to retailers and advertisers, driving negotiations and carefully liaising with sales team
• Supervise deployment and design of weekly outbound e-mail communications -
Teaching & Research Asst
University of Calgary
(Educational Institution; Research industry)
September 1999 — January 2001 (1 year 5 months)
• Conducted four weekly tutorials for two terms of Introduction to Philosophy, guiding 80 students through discussion of difficult philosophical topics and aiding them in the preparation of assigned work
• Critiqued and graded course submissions, both essays and examinations, providing detailed feedback and constructive criticism to students
• Developed a research plan and analyzed works in philosophy, art history and psychology for eight months, fully funded through scholarships and grants
• Successfully completed and defended MA thesis 6 months ahead of deadline
Jane Flanagan’s Education
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The University of Calgary
MA , Philosophy (Aesthetics) , 1999 — 2001
Areas of specialty:
Aesthetics (Literature & Plastic Arts), Philosophy of Mind
MA Thesis:
"Expression in Abstract Art"
Coursework:
- Methodology in the Social Sciences
- Aesthetics & Ethics
- Recent Work in Epistemology
- Modern Art: WW1 to 1950's
- Aesthetics of Music
- Theories of Art -
Trinity College, Dublin
BA Hons , Mental & Moral Science , 1994 — 1998
BA Thesis: A Philosophical Investigation of Humour & Art
- Activities and Societies:
- Member College Philosophical Society
Member University Historical Society
Member University Metaphysical Society
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Mercy Secondary School
Additional Information
Jane Flanagan’s Websites:
Jane Flanagan’s Interests:
Modern art & literature, photography, news & media, fashion, travel, horse-riding
Jane Flanagan’s Groups:
- Member, Professional Writers Association of Canada (PWAC)
- Lifetime Member: Irish Gallery of Photography
- Hold dual-citizenship Canada & EU (Eire)
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Online News Association -
Luxury & Lifestyle Professionals -
Visual Artists and their Advocates -
ThoseinMedia -
Online Publishing -
Trinity College Dublin - Alumni and Friends -
Canadian Interactive Experts -
Online reporters and editors -
Media Professionals Worldwide -
Digital Publishing Network
Jane Flanagan’s Honors:
- Winner, CIRA's "One Million Dot-ca Domains" for janeflanagan.ca
- MA fully funded through research and teaching awards
- John Isaac Beare Prize for Philosophy during BA
Jane Flanagan’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- business deals
- reference requests
- getting back in touch
