Creative Director/Copywriter
Greater New York City Area
- Current
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- Creative Director/Copywriter at Freelance gun for hire
- Past
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- Lead Creative at POKE New York
- Associate Creative Director at Agency.com
- Copywriter at Modem Media
- Freelance Copywriter at CCG.XM Singapore
- Associate - Content at Ion Global Singapore
- Lead Editor at dstore.com
- Freelance Journalist / Researcher at The Canberra Times
- Education
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- University of Canberra, Australia
- Recommended
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3 people have recommended Janeen - Connections
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103
connections
- Industry
- Marketing and Advertising
- Websites
Janeen McCrae’s Summary
I've been slinging words around for a good 13 years. Now I sling Creative Direction around as well. Most recently, I was raising interactive brand babies for Dell, and nurturing creative strategy for a number of clients at POKE New York. Now I'm wrangling creative tots for anyone who needs me.
Janeen McCrae’s Specialties:
Copywriting, creative direction,
Janeen McCrae’s Experience
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Creative Director/Copywriter
Freelance gun for hire
(Marketing and Advertising industry)
February 2008 — Present (4 months)
Who am I?
I’ve been a writer of articles, a writer of content, a writer of copy, a writer of strategy. And all through that, a dreamer. I’ve been a dreamer through concept, through writing, through strategy and through brands.
I’ve been a hand holder - of clients, of Art Directors and Copywriters. I’ve been a pitch dancer and prancer and loved every minute of it, even the pain that sometimes hits the arch of the foot just before pitch day.
I’ve had a few labels. Labels that people like to hear so they can work out where I fit. But here’s my dilemma. All my labels have pretty much blended to become a new term that I’m not sure of.
I could call myself a Creative Director. I could call myself a Creative Consultant. I could say I’m a Writer. But I’m all of those things at the same time. I’m looking to inspire and be inspired. Check out my portfolio at http://janeenmccrae.com -
Lead Creative
POKE New York
(Marketing and Advertising industry)
May 2007 — February 2008 (10 months)
Change things. Invent things. Make things go 'bang'. POKE is a digital interactive shop who believes in making awesomely cool things. And so do I. During my time here, I concepted, strategized, wrote like the wind and helped clients see the possibilities of digital.
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Associate Creative Director
Agency.com
(Public Company; Marketing and Advertising industry)
November 2004 — April 2007 (2 years 6 months)
Be a mother, mentor, confidant and partner to clients and my creative team. Create interactive work that says 'ha!' to boundaries and fights tooth-and-nail for results. Oversee the development of microsites, ads, pitch work (and pitch theater) and enjoy every minute of it. As a veteran copywriter, lead the writing department in the development of a new breed of tech-savvy, word loving, interactive heavy hitting copywriters.
Current clients: British Airways, Choice Hotels International, with occasional love and devotion shown to the best "never loses suction" brand, Dyson. -
Copywriter
Modem Media
(Public Company; Marketing and Advertising industry)
June 2003 — October 2004 (1 year 5 months)
- Work closely with Art Directors to concept and create interactive marketing for Delta Airlines.
- Write engaging, relevant, and original content for clients.
- Collaborate with others to provide the best effective interactive marketing solutions and strategies for Delta. -
Freelance Copywriter
CCG.XM Singapore
(Internet industry)
September 2002 — April 2003 (8 months)
- Created high impact and engaging copy for Web sites, interactive advertising, and email marketing.
- Produced press releases and internal corporate materials.
- Advised on online copywriting and content issues.
Clients: Nokia, Hewlett Packard, and Visa. -
Associate - Content
Ion Global Singapore
(Public Company; Marketing and Advertising industry)
April 2001 — September 2002 (1 year 6 months)
• Crafted engaging, relevant and original client content for email campaigns, kiosks, CD-ROMS, Web sites and promotional Flash applications.
- Developed and communicated relevant online copy tone for clients and produced online writing style guides to maintain clients’ brands online.
- Advised clients on editorial style and online editorial issues.
- Acted as Information Architect to develop intuitive architectures for clients’ web sites and applications as required.
Clients: Hewlett Packard, Four Seasons Hotels, and Emirates. -
Lead Editor
dstore.com
(Internet industry)
May 2000 — April 2001 (1 year)
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Freelance Journalist / Researcher
The Canberra Times
(Privately Held; 51-200 employees; Newspapers industry)
December 1994 — December 1999 (5 years 1 month)
Janeen McCrae’s Education
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University of Canberra, Australia
BA, Professional Writing, March 1990 — March 1993
Additional Information
Janeen McCrae’s Websites:
Janeen McCrae’s Interests:
running, photography, writing, traveling,
Janeen McCrae’s Honors:
2007 Web Marketing Association Web Awards
Winner Outstanding Website - British Airways: New Club Rules
http://www.newclubrules.com/
Role: ACD
Janeen McCrae’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
