Online Customer Acquisition Manager at Logitech
Greater Seattle Area
Online Customer Acquisition Manager at Logitech
Greater Seattle Area
My goal in life can be summed up with three phrases: Cool work, Cool People, Big Challenges. I love the web, mobile technology, and software development. I began my career at an ad agency in the late nineties and enjoy new product development and project planning. As a Microsoft employee my work includes: blogging, engaging with customers and speaking.
I still love writing specifications and keeping bugs up to date.
I have spent my career planning and creating cool products. My core specialties include:
- user research
- content strategy
- experience planning
Over the years I have also been responsible for:
Marketing, Evangelism, Usability, Spec Writing, Intranet design & development, content management, web analytics, conversion optimization; user analysis, usability, requirements gathering, technical writing, editing, marketing communications, copy writing; project management.
(Public Company; LOGI; Consumer Electronics industry)
June 2009 — Present (6 months)
Responsible for creating the online strategy for both organic and paid search efforts as well as influencing social media endeavors at Logitech.com and other domains. Create and analyze sites to provide well-defined strategies to improve site conversion and ROI.
Provide detailed documentation on performance KPIs and educate team on industry trends and best practices.
(Public Company; MSFT; Computer Software industry)
April 2005 — April 2009 (4 years 1 month)
I am the Program Manager for Microsoft Live Search Webmaster Center. My focus has been on community building, Social Media Measurement and customer engagement.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2004 — March 2005 (1 year 3 months)
As product manager I was responsible for the overall and ongoing success of the KBAM product. Manage the product through the entire lifecycle from feature planning to sustained engineering and customer training. Worked specifically with Partners to develop product road map.
(Public Company; 5001-10,000 employees; ANLY; Management Consulting industry)
June 2002 — November 2003 (1 year 6 months)
Education department teacher tracking system – designed and developed system for tracking teacher certificate programs for the state of Kentucky
(Privately Held; 201-500 employees; Marketing and Advertising industry)
February 2000 — September 2001 (1 year 8 months)
Designed and developed applications in support of marketing agenda plans for top brands in the food industry.
•www.frenchs.com – Designed and developed web pages and applications for promotions
•www.BAF.com – Designed and developed publishing pipeline and portal
•Uncle Ben’s Sales Training – Designed and developed sales training CD-ROMs and generated matching web content.
(Government Agency; Government Administration industry)
1999 — 1999 (less than a year)
BS , Communication Theory , 1999 — 2001
None , Computer Science , 1997 — 1999
I left Evangel to pursue a career with Noble and Associates.
2000 Addy Regional Silver in Interactive Design
2000 Addy Regional Silver in Interactive Advertising