
Head | Business Development & Sales | Games, New Media and Entertainment
San Francisco Bay Area

Head | Business Development & Sales | Games, New Media and Entertainment
San Francisco Bay Area
Monetization strategies for Games, New Media and Entertainment (cross-platform | online & mobile).
1. Subscription - w/ up/cross-sell opportunity (games or SaaS)
2. In-game/world Activities (one-time purchases) - your avatar approaches a bridge and must pay the Bridge Master to cross the bridge...Bridge toll is decremented from the stored value of the gamer
3. Retail (buy at retail outlet and enter activation code) - buy a box for $59 and activate online either as a one-time payment OR recurring monthly subscription
4. Primary Market sales (publisher to gamer) - selling bundles of currency to then have as stored currency for in-game/world purchases OR virtual items in-game/world or storefront
5. Secondary Market sales (gamer to gamer) - eBay of virtual items
6. Free2play w/ virtual item sales - free access with periodic one-time purchases of virtual currency to enable in-game/world attributes (build a house, buy armor)
7. Episodic Content - one time purchase of box in retail & activate first purchase and ongoing Episodic content online
* Verticals Include | MMOs, Free2Play, Casual Games, Subscription, PayPerTime, Episodic Content, Retail Activation, Virtual Worlds and in-game/world monetization.
Includes Music, Film, Publishing, Social Networking, web 2.0 (is that even still a usable term), Travel, Streaming Apps, Mobile Applications & P2P Networks.
Online experience includes international market penetration strategies, analytics, functional gap analysis & online sales flow, highlighting and promoting high margin channels vs. their lower kindred, site usability, SEO & the linking strategies that go with it.
Founded three successful private businesses on two continents. Led teams as large as 2,700 or as small as 3 in public, government and private sectors. Significant verifiable accomplishments in each endeavor.
When it's all said and done...it's 'all about PEOPLE!'
Business start-ups, Monetizing Digital Assets, iDistribution Sales & Marketing, eCommerce & Online Conversion, business plan creation and validation, contract/legal negotiations, product development, high volume service operations, consumer/trade distribution models, business development, complex sales process and change management/communication.
(Privately Held; 51-200 employees; Entertainment industry)
June 2007 — Present (2 years 6 months)
Monetization strategies for digital assets across Gaming (MMO, browser/web based etc), SaaS (software as a service) and New Media Ventures.
Including;
* Virtual markets & currencies with the ability to dynamically control the arbitrage
* International and localized payment methods to penetrate new markets and provide additional payment options
* Subscription based management of user profiles with the ability to up/down sell and provide user or affiliate portals
* Multi platform strategies across the web and mobile apps, providing one consistent profile regardless of the content or platform (excellent for companies that have varied portfolios/genres within the same vertical)
* Brand integrity to maintain conversion and deepen the customer relationship with the user
* Enterprise solutions that reduce the liability of PCI compliance while simultaneously driving scalable cost-to-revenue advantages
* Customizable and flexible On-Demand Billing that is perfect any digital assets
(Privately Held; 51-200 employees; Internet industry)
June 2006 — June 2007 (1 year 1 month)
Monetizing digital assets cross-platform. This role works closely with social networks and traditional distribution channels to maximize reach and enhance monetization strategies. Verticals include music, online gaming (MMORPG), film, publishing, broadcasting and advertising (mult-platform), internet and telecommunications. This role is positioned in the convergence zone between web 2.0 and the monetization of digital content.
This role collaboratively assists organizations to monetize their digital assets to create a compelling value proposition for the end user while simultaneously expanding the addressable markets to enpower the long tail of eCommerce. The end result is enhanced conversion and cross/up sell opportunities for the Client.
We provide these solutions and serve Clients such as Disney Toontown, Skype, Electronic Arts, Habbo Hotel and Apple iTunes.
(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)
February 2006 — July 2006 (6 months)
Aiding ownership groups, small to medium sized chains and gaming entities improve bottom line business results through e-distribution and market intelligence.
(Public Company; 10,001 or more employees; DIS; Leisure, Travel & Tourism industry)
December 2004 — February 2006 (1 year 3 months)
e-Commerce Distribution via the internet, GDS and Contact Center Operations. Emphasis on new product implementation, business development, contract negotiations, gap analysis and new business integration.
Product Development encompassing annual and new business product offerings.
Functional development, pricing, build and inventory responsibility via Online, GDS and Contact Center distribution channels.
(Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)
January 2004 — December 2004 (1 year )
Attempted to attain start-up funding to take advantage of the TSA Opt Out Program via Angel Investors, Hedge Fund investment and traditional avenue of high interest financing options. Developed business plan including but not limited to; sales strategy, marketing focus, operational excellence, human resource policies/procedures, capital/expense planning, lease hold procurement, new product development and process re-engineering of traditional product lines. Architect of proprietary software to improve service levels for the disable community (Integrated Mobility Assistance Technology) while simultaneously providing robust reporting for tracking key service deliverables. Built relationships and identified key potential partners and markets to deliver new revenue growth potential.
(Government Agency; 10,001 or more employees; Government Administration industry)
April 2002 — August 2003 (1 year 5 months)
Assistant Federal Security Director (AFSD) OHare International Airport
Complete managerial oversight of the Transportation Security Administration (TSA) program for federalized passenger and baggage screening at Chicago OHare. Hired, trained and staffed 2,700 employees within eight (8) months to meet Congressional Deadlines. Responsibilities encompassed full oversight for an operation that touched 190,000 travelers per day, recruitment, training, equipment installation, lease hold improvements, equipment maintenance, recruiting, separations, performance evaluations, merit increases, performance improvement plans and Stakeholder Relations. Senior AFSD advisor to the TSA on field policy and procedures, advisor on future technology trends and applications while serving as a direct resource to Los Angeles, Saint Louis and Omaha airport authorities.
online behavior (social networks), eCommerce technology, travel technology, organizational effectiveness, golf, reading, cigars, Fatherhood, wine, anything that aids online conversion, international markets, online UI functionalily, blogging
* TravelCom Advisory Board Member - T.I.A. eCommerce Committee
* Academy of Interactive Arts and Sciences Member
* F.O.L.G.A. Golf Club Member
* P2P Communities
* Writer for Digital eCommerce Solutions and Markets, Digital Music Forum, Game Developers Conference, MIT/Stanford Venture Lab, SIIA, Game Conference CES