Jamie Wells

Current

• US Mobile Director at OMD Worldwide

Past

• Vice President, Strategy & Client Services at MangoMOBILE, an Omnicom Company
• Business Development Consultant at Ringleader Digital (formerly MoPhap)
• Managing Director at TCS Mobile

• Director, Marketing & Promotions at 4Kids Entertainment
• Promotions Coordinator at Court TV
• Affiliate Relations Coordinator at Burly Bear Network

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3 more...

Education

• Montclair State University
• University of New Hampshire

Recommended

6 people have recommended Jamie

Connections

461 connections

Industry

Marketing and Advertising

Websites

• My Blog

Jamie Wells’s Summary

Accomplished interactive marketing executive with extensive experience in strategic planning, marketing analysis, creative concepting and project management. Skilled in drafting budgets, performance tracking and ROI modeling. Background in interactive, mobile/wireless and media and production. Experienced in acquiring and developing new business prospects.

Jamie Wells’s Experience

• US Mobile Director

  OMD Worldwide

  (Marketing and Advertising industry)

  2008 — Present (1 year)

• Vice President, Strategy & Client Services

  MangoMOBILE, an Omnicom Company

  (Privately Held; 11-50 employees; Wireless industry)

  June 2007 — July 2008 (1 year 2 months)

  • Member of Executive Management Team, providing leadership in areas of strategic corporate development, client services and new business development.
  
  • Responsible for opening and managing MangoMOBILE's New York office; Generated new agency accounts with clients such as MTV Networks, Nissan, Citibank, Visa, Yahoo! and Nokia, driving significant incremental revenues and agency profits.
  
  • Led agency research and market education efforts.

• Business Development Consultant

  Ringleader Digital (formerly MoPhap)

  (Privately Held; Marketing and Advertising industry)

  January 2007 — June 2007 (6 months)

  • Member of original launch team for MoPhap Ad Network and Ad Serving platform.
  
  • Led Publisher and Advertising Sales for Mobile Advertising Network, inclusive of pricing and planning, contract reviews, and generating MoPhap's first publisher clients: Cellfish Media, ToneThis and The Washington Post / Newsweek Interactive.
  
  • Successfully designed and implemented a custom Salesforce.com installation, across multiple sales channels and integrated with internal operations and CRM systems.

• Managing Director

  TCS Mobile

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  April 2004 — December 2006 (2 years 9 months)

  • Led agency expansion into cross-carrier mobile/wireless marketing, inclusive of competitive/marketplace analysis; new business development; mobile pricing and promotional strategy; carrier, vendor and client relationship management; and contract negotiations
  
  • Developed and managed strategic cross-media marketing solutions for clients such as Cingular Wireless, Wrigley, Unilever, Gillette, Disney Interactive Group, the New York Jets and Carolina Panthers
  
  • Directed agency analytic efforts, inclusive of the design and implementation of projection modeling, ongoing performance tracking, consumer intercepts, surveys, and media effectiveness studies

• Director, Marketing & Promotions

  4Kids Entertainment

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  2002 — 2004 (2 years)

  • Supervised the Department of Ad Sales Marketing & Promotions for the “FOX Box,” Fox Broadcasting’s animated Saturday morning children’s block, inclusive of strategic planning and contract negotiations
  
  • Created, sold-through and executed numerous on-air and/or online promotional campaigns for clients such as Nintendo of America, DreamWorks Pictures, Universal Interactive and Kraft Foods

• Promotions Coordinator

  Court TV

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  2002 — 2004 (2 years)

• Affiliate Relations Coordinator

  Burly Bear Network

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2000 — 2002 (2 years)

Jamie Wells’s Education

• Montclair State University

  MBA , 2003 — 2005

  • Class Valedictorian, Montclair Executive MBA program/cohort 3

• University of New Hampshire

  BA , English , 1995 — 1999

  • Graduated Magna Cum Laude;

  Activities and Societies:

  • General Manager and co-founder, SCAN TV-24 (Student Cable Access Network), 8/98-12/99

Additional Information

Jamie Wells’s Websites:

• My Blog

Jamie Wells’s Interests:

snowboarding, new york MLB

Jamie Wells’s Groups:

(North America) Mobile Marketing Association (MMA) haunt and former Co-chair, Metrics Committee... mostly for a "first look" on the data :)

•    Inbound Marketers - For Marketing Professionals
•    MobilOpen :: the mobile business group
•    Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
•    Wireless Telecommunications
•    Wireless Internet Industry Executives (WIIE)...5,300+ members & growing!
•    Mobilists (Innovators in mobile industry - 3900+ members)
•    Mobile Marketing & Advertising
•    "Online Advertising" | MMORPG & MMO GAMES INDUSTRY