
Account Coordinator at Hopkins & Associates
Dallas/Fort Worth Area

Account Coordinator at Hopkins & Associates
Dallas/Fort Worth Area
(Public Relations and Communications industry)
April 2009 — Present (8 months)
(Public Relations and Communications industry)
August 2008 — April 2009 (9 months)
• Pitched Dallas area media for national clients such as Toyota Motor Sales, Gulf States Toyota, Uncle Julio’s Corporation and Freeman.
• Conducted media outreach to national, local and trade media.
• Organized weekly client meetings and schedules.
• Coordinated and staffed events for Toyota Motor Sales such as media day at the State Fair of Texas and staffed Truck Rodeo.
(Public Relations and Communications industry)
May 2007 — September 2007 (5 months)
• Produced fact sheets, pitches, news releases and conducted media outreach for consumer client accounts such as Conoco-Phillips, hotels.com, Tootsie Pop, Lennox, Green Mountain Energy Company and pro bono client United Cerebral Palsy of Greater DFW.
• Planned, arranged and staffed two events for United Cerebral Palsy of Greater DFW, receiving more than $18,000 of media coverage.
• Increased race participation for United Cerebral Palsy of Greater DFW Elvis Run by more than 200 %.
• Determined annual media strategy by compiling share of voice, mid-year coverage and competitive analysis research reports for clients.
• Developed Ed-Cal opportunity calendars for various clients.
(Non-Profit; Non-Profit Organization Management industry)
May 2006 — August 2006 (4 months)
• Composed news releases and PSAs for upcoming events and recruitment.
• Brainstormed and collaborated to create questions for focus groups to determine effectiveness of a new, faith-based program, Amachi.
• Planned and arranged media coverage for children awaiting Big Brothers/Big Sisters.
• Developed and implemented wallet-sized discount cards for volunteers, improving activity and participation rates.
• Recruited local residents and military to participate in Lunch Buddies, a lunchtime mentoring programming.