
Public Relations and Front Desk Intern at altTHERA health, Inc.
Greater Boston Area

Public Relations and Front Desk Intern at altTHERA health, Inc.
Greater Boston Area
Senior public relations major craving a creative career of substance and challenging variety in publishing, media relations, and/or interactive marketing communications; particularly interested in cultural significance and new age communications.
Discovering the world and my place in it on Depiction and Diction (publishing, PR, advertising, marketing communications news, trends, and analyses), my second blogging venture. Prior to that, I created College Bizarre and others.
Skills: writing, team-oriented work, copy-editing, social media, attention to detail, the Big Think, small business PR and management, analyzing small effects and the bigger picture.
(Privately Held; Health, Wellness and Fitness industry)
September 2009 — Present (3 months)
(Privately Held; Public Relations and Communications industry)
June 2009 — September 2009 (4 months)
As the sole intern at NJFPR, I supported PR initiatives for each of the agency's luxury hospitality and lifestyle clients. I crafted pitches and contributed to press releases, participated in brainstorms, attended client campaign development meetings (in-house team meetings and client calls), guided journalists and photographers during photo shoots, maintained correspondence with journalists, modified clients' websites, monitored clients' Facebook and Twitter accounts, optimized feedback on ideal web content for clients' Facebook and Twitter profiles, created media lists (national and international), prepared press materials, researched publications, industry news and clients' competitors, clipped placements, and performed other administrative duties.
[This internship required a mid-term and final review of my performance, as well as mentoring from my advisor, an agency account executive.]
(Privately Held; Public Relations and Communications industry)
January 2009 — April 2009 (4 months)
• Posted industry news to SA’s blog (http://launchpr.typepad.com)
• Edited materials for client briefings
• Assisted with organization and execution of a promotional event (recruited and managed event staff)
• Built blogger, website, and print media lists
• Maintained clip reports and books for client review
(Privately Held; Public Relations and Communications industry)
April 2008 — April 2008 (1 month)
• Promoted limited edition product for partnership with pediatric cancer research foundation Alex's Lemonade Stand
• Fundraised for ALSF
Bachelor of Science , Public Relations , 2006 — 2010 (expected)
Skills:
Computer: PC/Mac OS Formats: Microsoft Word, Excel, PowerPoint, Photoshop, InDesign, Picture Manager, Cision, Compete, Twitter, Squidoo, Blogger, Wordpress, Social Bookmarking, learning HTML
Language: Italian
Cultural journalism, writing, entrepreneurship, interactive communications