
Search Engine Marketing Evangelist and Entrepreneur
Dallas/Fort Worth Area

Search Engine Marketing Evangelist and Entrepreneur
Dallas/Fort Worth Area
Passionate Search Engine Optimization (SEO) Evangelist. Directing organizations to embrace strategic efforts that merge business and technology groups into a collaborative unit focused upon delivering SEO initiatives intelligently, efficiently and quickly.
Realizing the cohesive integration between these two internal camps drives innovation, perception and results at efficiencies few companies experience. My expertise within SEO is built upon 10 years of experimentation, study and extensive research across many diverse business segments. SEO has the challenge of delivering value across many organizational units within every business. This provides an opportunity to leverage the knowledge of thought leaders across every group, fueling the benefit derived from team collaboration.
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Search Engine Intelligence (SEI), Multiple Analytical Platforms, E-Commerce, Windows Server Management, SQL Server DBA, Email Server and Firewall Management
(Internet industry)
January 2002 — Present (7 years 11 months)
Since 2002, Protorian Virtual Partners, LTD has provided customers with full service, integrated, web-based consulting and delivery services. Over time, it has purposely evolved and focused on delivering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as its core capabilities.
To ensure that only the highest quality, effective and efficient services are provided, Protorian management has assembled a team of experts that collectively provide the experience required to deliver exceptional SEO/SEM performance:
• Business and marketing strategy
• Search marketing competitive intelligence
• SEO/PPC strategy, architecture and implementation
• Search marketing conversion
• A/B & Multivariate testing strategy, implementation and reporting
• Program and project management expertise
The team has a diverse background of industry experience, largely focused on retail aspects of our customers’ business:
• Travel and leisure
• Financial - banking and insurance
• Oil, gas and electric - integrated, up and down-stream components
• Automobiles and motorcycles, parts and accessories
• Professional services - legal, medicine, real estate and consulting services
Finally, Protorian brings a deep understanding of small and medium-sized businesses as well as major web-based market players, including companies in North America and Latin America.
(Public Company; EXPE; Leisure, Travel & Tourism industry)
October 2007 — October 2008 (1 year 1 month)
- Hotels.com SEO Evangelist (North America / South America / Affiliates)
- Hotels.com SEO organizational SME
- 100% Organic growth during initial 6 months of employment
- Theory Evaluation Architect (A/B Testing, Multivariate)
- Web Analytic Interpretation / Trend Analysis / Oversight
- Search Engine Intelligence (SEI) - Trends / Evolution / Patents
- Competitive Intelligence Agent (CIA) - Trends, Focus, Opportunity
(Privately Held; 51-200 employees; Computer Software industry)
May 2001 — January 2002 (9 months)
Interfaced with clients to gather and implement requirements to achieve successful launch of web-based portals for multiple projects. Generated business from existing clients, leveraged contacts and found new prospects for the services provided by the Harbour Advisory Consulting group.
(Public Company; 501-1000 employees; LNTE; Computer Software industry)
January 2000 — May 2001 (1 year 5 months)
Provided technical services on multiple web-based projects for companies including Dell, WhatsHotNow.com and internal company projects aimed at streamlining project management.
(Privately Held; 51-200 employees; Computer Software industry)
August 1998 — January 2000 (1 year 6 months)
Responsible for Business, Technical and Training Consulting for multiple Fortune 500 Companies. Performed activities ranging from requirements gathering to team leadership on web-based projects while presenting project status reports and presentations to customer teams including the CIO.
(Internet industry)
1998 — 2000 (2 years )
BBA , General Business , 1992 — 1997
Triple Minor in Marketing, Management and Finance.
Reverse engineering Search Engine Algorithms. Forecasting Search Engine behavior. Evaluating Search Engine Spider behavior to understand, influence and improve our realization that crawl behavior (frequency, depth and derived patterns) is a strong indicator of current, growing and future success within organic SERPs across every Search Engine.